NEW YORK, Oct. 19, 2011– DKNY and DKNY Jeans have tapped Ashley Greene for an exclusive one-year agreement to represent the brands in its advertising campaigns. Ashley Greene, best known for her recurring role as Alice Cullen in the Twilight film series, will also serve as the brands’ ambassador.

“Ashley embodies everything DKNY— her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives,” says Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications.

Says Greene, “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”

The relationship between the actress and the fashion house came about naturally. Greene first wore Donna Karan to a Berlin premiere of Twilight Eclipse in June 2010. In July, Greene hosted Super Saturday in the Hamptons where she wore DKNY. In September 2010, the house invited Greene to attend the designer’s Spring show. Most recently, Karan designed a custom gown for Greene to wear to the 2011 Costume Institute Gala at the Metropolitan Museum. A friendship and collaboration was born.

Ashley Greene will appear in the upcoming global ad campaign for Spring 2012, currently being photographed by Inez van Lamsweerde and Vinoodh Matadin.

She will be seen next in five upcoming films: The Twilight Saga Breaking Dawn: Part 1 (November 18, 2011) & Part 2 (November 2012), Butter (February 2012), LOL (2012), and Olivia Twisted (2013).

Introducing the DKNY and Martin Katz  DKNY Golden Delicious Million Dollar Bottle.

Martin Katz & DKNY Million Dollar Bottle

DKNY Golden Delicious Million Dollar Fragrance Bottle to Tour the World Bottle To Be Sold For Charity

Bringing to life the rich and sparkling aromas of the new DKNY Golden Delicious Eau de Parfum, the apple-shaped flacon is adorned with rare jewels and will be capped off with a unique, round-the-world expedition making its final stop on DKNY’s Facebook page where it will be available for purchase, net proceed will benefit Action Against Hunger – a global humanitarian organization committed to ending world hunger.

The DKNY Golden Delicious Million Dollar Fragrance Bottle is carved from polished 14-karat yellow and white gold and features 2,700 Round Brilliant White Diamonds weighing 15.17 carats, 183 Golden Yellow Sapphires weighing 2.28 carats in a micro pave setting in 14kt. white gold making up the Manhattan skyline that is so iconic to the DKNY brand. A 2.43 carat Flawless Vivid Yellow Canary Diamond adorns the “cap” of the bottle alongside a DKNY Golden Delicious diamond oval logo.

The Apple sits upon a majestic base comprised of two layers of water white glass between which the 14 karat gold continents of the Earth are set with precious gemstones indigenous to each country. Adorned with 2,909 precious stones sourced from all over the world including: a 1.65 carat Turquoise Paraiba Tourmaline from Brazil, a 7.18 carat Oval Cabochon Sapphire from Sri Lanka, 15 Round Brilliant Vivid Pink Diamonds from Australia weighing 1.28 carats, 4 Round Rose Cut Diamonds weighing 0.32 carats, a 3.07 carat Oval Cut Ruby and a 4.03 carat Pear Shape Rose Cut Diamond. Martin Katz—whose glittery designs regularly grace the red carpet—hand placed each stone in a pattern to mimic the New York City skyline. The process took nearly 1,500 hours to complete, making this “apple” the most regal in the DKNY Delicious Collection.

The DKNY Million Dollar Bottle will be unveiled across the globe from London, to Mexico to Malaysia. Fragrance lovers will have a chance to marvel at the stunning, one-of-a-kind bottle, as it is unveiled. Fans may follow the bottle as it travels the globe on the DKNY Fragrances Facebook Core Club Application. Once the tour is complete, the Million Dollar bottle won’t be stored under lock and key in the DKNY safe—instead it will be sold to enthusiasts with net proceeds to be donated to the global charity, Action Against Hunger. DKNY is honored to raise awareness for the global fight against hunger. With over 30 years of expertise in emergency situations of conflict, natural disaster, and chronic food shortage, Action Against Hunger works to supply communities with access to safe drinking water and sustainable solutions to hunger. The humanitarian organization carries out life-saving programs in more than 40 countries worldwide and assists some five million people each year.

Last night, Thursday, October 21st, 2010, marked the opening party for the pureDKNY – SHFT pop-up art gallery in Soho, hosted by pureDKNY fragrance supermodel, Angela Lindvall and actor and co-founder of SHFT.COM, Adrian Grenier, to celebrate the launch of the pureDKNY fragrance.

Angela Lindvall, pureDKNY fragrance spokesmodel, and Adrian Grenier, actor and co-founder of SHFT.COM celebrate the launch of the pureDKNY fragrance at the pureDKNY – SHFT pop-up art gallery in Soho

The gallery is open to the public Friday, October 22nd through Saturday, October 23rd, 2010, 11 am – 7 pm and is located at 112 Greene Street, between Spring and Prince Streets.

The eco-friendly art gallery celebrated the launch of pureDKNY, the environmentally conscious fragrance from DKNY, and featured a collection of sustainable designed products and artwork from SHFT.COM, the environmental new media platform founded by activist, Grenier. Together, pureDKNY and SHFT have partnered to convey a more eco-conscious approach to the way we live through art, video, design, fragrance and culture, and now through beauty.

The pureDKNY fragrance is taking the right steps towards responsible practices in fragrance – the fragrance bottle is 100% recyclable, the box is biodegradable and for every tree used in the packaging, a tree is planted in its place. pureDKNY has made a donation to CARE.

DKNY Fall 2010 – Hair by Wella’s Eugene Souleiman and Eva Scrivo.

The Look: A refined side-swept ponytail projects a sexy equestrian vibe with a subtly strong, yet not too masculine look. The ponytail’s length falls over the shoulder on the side where hair is parted, while just a few face framing layers are left to brush along on the opposite side of the face. The effortless elegance of this asymmetric look complements the proportions of any face because it offsets any imbalance of the facial structure.

Inspiration: The fall ’10 DKNY collection encapsulates NY art and soul, reflecting the convergence of creative worlds and individual style that is the spirit of New York City. The graphic, modern, and unique style resonates throughout the collection, including silhouettes as tall and lean as the skyline. A neutral palette of blacks, charcoal, umber, vicuna and oxblood is brightened with accents of bluebird, sapphire, peach, and oyster. Pieces are architecturally paneled with color, texture, and pattern, but maintain the versatility of the classic urban and sporty chic modernism befitting of NYC sophistication.

The Hair Color Story: Wella Professionals lead colorist Eva Scrivo directed a team of Wella colorists to handpaint extensions within the natural color palette of the models’ hair –ranging from medium brown to a beautiful spectrum of blonde shades. Using Wella Professionals’ new Blondor collection to achieve the palest of blondes, along with the gorgeous palette of naturals in both the Koleston Perfect permanent and Color Touch demi-permanent collections, the range reflects beautiful dimension in a variety of hues. Extensions are naturally woven in to soften the look by placing the paler pieces in the front where sun would naturally lighten hair. Color provides the polished youthfulness that perfects the overall look.

Hair Styling by: Eugene Souleiman, Global Creative Director for Wella Professionals
Hair Color by: Eva Scrivo for Wella Professionals
Hair products supplied by Wella System Professional

Step-by-Step Styling hair tutorial:

1. Prepare damp hair with System Professional Volumagic and blow dry with a large round brush, creating a soft wave and giving direction for the side part.

2. Rake hands through hair to loosen the waves, pulling to the side of the part and fasten the low side ponytail.

3. Leave hair on the opposite side of the ponytail loose around the face to balance the asymmetry of the look.

4. Lightly smooth System Professional Hypercurl on the length of the ponytail for separation and added texture.

Hot Products: Provided by System Professional
System Professional Volumagic: Natural hold styling foam for long-lasting volume (SRP: $16)
System Professional Hypercurl: Provides texture and definition to curl patterns (SRP: $18)

Holiday Gift Guide 2009:

DKNY Fragrances is pleased to present you with new DKNY Be Delicious limited-edition items for the 2009 holiday season. Packaged in cartons inspired by the 1960’s Pop Art era, the designs include ben-day dots, lettering, thought bubbles and whimsical stripes. From stocking-stuffers to gift sets, these delicious treats are sure to make the holiday season “pop” for all fans of DKNY Be Delicious.

Introducing DKNY Fresh Blossom Delicious Art, $55: The DKNY apple is transformed into its comic counterpart filled with ben-day dots and thought bubbles. Take a juicy bite of a scent that is innocent, lighthearted, intensely feminine, and radiant in a pop art inspired limited edition bottle. Available at Macy’s, Ulta and www.dknyfragrances.com  beginning November 2009.

Limited-Edition DKNY Be Delicious Rollerball Duo, $20: DKNY Be Delicious EDP and DKNY Be Delicious Fresh Blossom EDP are paired up to create this dynamic duo in a portable rollerball form. DKNY Be Delicious: Featuring a unique American apple note created exclusively for DKNY, the top reveals an energetic blend of dewy, green cucumber and sparkling grapefruit, while magnolia leads into an airy heart. An exotic hint of tuberose – combined with white muguet, rose and violet, adds a fresh, floral feel. Lastly, touches of sandalwood, blonde woods and white amber enhance the crisp sensuality.

DKNY Be Delicious Fresh Blossom: Lighthearted and intensely feminine, the scent is a mix of luscious fruit and delectable flowers. A blend of sparkling grapefruit, cassis and sun-kissed apricot meets a heart of sheer muguet and petal rose, wrapped in luminous jasmine. The apple blossom sensation finishes with a body-lingering base of blonde woods and smooth skin accords. Available exclusively at Sephora beginning August 2009.

Limited-Edition DKNY Rollerball/Lipgloss Duo in Pinkerat, $20: DKNY Be Delicious EDP, in a portable rollerball form, is conveniently paired with a scented pearlescent pink lip gloss that is sheer and lightweight and adds sparkling dimension and glossy shine to lips. The color is subtle and natural looking, designed to be worn alone or over lipstick and is appropriate for all skin tones. Available select department stores and DKNY boutiques beginning August 2009.

Limited-Edition DKNY Be Delicious/Fresh Blossom Delicious Art Coffret, $38: For the tried and true DKNY Be Delicious fan, the DKNY Be Delicious/Fresh Blossom Delicious Art Coffret is complete with two 0.24 oz. bottles of each scent. Packaged in a DKNY Delicious Art designed carton. Available exclusively at Sephora beginning November 2009.

Limited-Edition DKNY Delicious ArArt Coffret, $38: For the ultimate DKNY Delicious fan, the DKNY Delicious Art Coffret is complete with the entire DKNY Delicious family of fragrances. The set includes 0.24 oz. each of DKNY Be Delicious, DKNY Red Delicious, DKNY Delicious Night and DKNY Be Delicious Fresh Blossom. Packaged in a DKNY Delicious Art designed carton. Available at Belk, Dillards, Bon-ton and DKNY Boutiques beginning October 2009.

Limited-Edition Interchangeablble Rollerbrball Set 0.17 oz. each, $30:

The interchangeable rollerball set allows you to customize your fragrance using DKNY Be Delicious and the delicious accords from the fragrance. The three delicious accords can be combined to personalize your favorite DKNY Be Delicious fragrance and determine what makes you delicious.

JUICUICUICY APPAPPAPPLE – This fruity fragrance evokes the carefree feeling of a warm afternoon enjoying a cornucopia of sun-ripened, juicy summer fruits. Tangy, mouth-watering notes of Crisp Granny Smith Apple and Sparkling Pink Grapefruit are surrounded by the subtle sweetness of Cassis and succulent Apricot for a radiant signature with just the right dose of sweet and tart.

SWEETEETEET FLORAL – A luminous spring bouquet, Flower Coeur shimmers with dewy blossoms and embodies the very essence of femininity. Tender Muguet and Dewy Magnolia create a sheer floralcy that is memorable and pure. Drenched Violet and soft Honeysuckle reveal an airy contrast that provides a modern twist on a vintage bloom.

SESEX-A-PEEPEEL – An effortless blend of classic and contemporary, Woods exudes sensuality with simplicity. Skin-caressing notes and Sandalwood are a nod to the classics. Transparent Cedarwood and delicate White Amber are woven together to add modernity for a multi-faceted touch.

Available exclusively at Ulta beginning September 2009

It’s Breast Cancer Awareness month aka BCA and the Estée Lauder Companies has many of your favorite beauty products designed especially to raise funds for the Estée Lauder Companies’ Breast Cancer Research Fund. Last month during my visit to New York City during Fashion Week Spring 2010 I was given an incredible opportunity to participate in an Estée Lauder special Breast Cancer Awareness event. Listening to Evelyn Lauder’s speech and the rest of the Estée Lauder team I can’t tell you enough how passionate they are about the Breast Cancer cause!!

Here are highlights of some of the people involved in the Estée Lauder Breast Cancer Awareness Campaign and And Fundraising, and the beauty products you can purchase where portions of their proceeds go towards the Breast Cancer Research Foundation.

Actress Elizabeth Hurley and Evelyn Lauder:

From Left: Steven Plofker, Elizabeth Hurley, Elton John, Evelyn Lauder, and Bobbi Brown

From left: Arun Nayar, Elizabeth Hurley, Elton John, and Evelyn Lauder

Elizabeth Hurley and Marisa Acocella, Bloomingdale

Elizabeth Hurley pretty in a pink top

The Products:

Aveda hand relief hand cream

Bobbi Brown Pink Ribbon Collection Glitter Lip Balm and Creamy Lip color

Darphin Paris Arovita C

Darphin Paric Arovita C

Bumble and Bumble Bb Classic Hairspray laque

Clinique Dramatically Different Moisurizing Lotion

Clinique great lips, great cause: Long Last Glosswear SPF 15 in air kiss, kissyfit, and whispar

DKNY Be Delicious fresh blossom

Donna Karan Cashmere Mist

Estée Lauder Adnanced Night repair Synchronized Recovery Complex

Estée Lauder Beautiful perfume

Estée Lauder Elizabeth Hurley Lip design Collection

Estée Lauder Evelyn Lauder Lip design Collection

Jo Malone Red Roses Cologne

La Mer Moisturizing Cream

Lab Series Skincare For Men Daily Moisure Defenze Lotion SPF15 Treat

Ojon Hair Revitlizing Mist

Origins Sensory Therapy

Prescriptives PX Pink Ribbon Palette For Eyes And Cheeks

I Am King Sean John cologne

Estée Lauder Pink Ribbon Pin

Estée Lauder Mirror

Watch the animated and live action of DKNY’s Pop Art-inspired Be Delicious, fragrance goes on sale on August 1st!

Also, you can view the comic strip for DKNY’s Pop Art-inspired Be Delicious by award-winning illustrator Brad Hamann at: http://www.dknyfragrances.com Pretty cool!

For additional products details visit: www.DKNYFragrances.com

DKNY’s Pop Art-inspired Be Delicious

Spotted! Jessica Szohr sampling fragrances from Michael Kors and DKNY at Bloomingdale’s in Los Angeles. We’re told the “Gossip Girl” star was getting a jump start on Mother’s Day shopping, picking out fragrance and other gifts for her mom.

Here are photos of Gossip Girl Jessica Szohr testing the DKNY Be Delicious and Island Michael Kors Bermuda scents (photo credit: Wire Image).

Mother’s Day is this Sunday (May 10) and you can also pick up these great gifts for mom!

DKNY Be Delicious EDP Spray (1.7 Fl. Oz. / $55.00 SRP): A modern feast for the senses. Served in a sleek metal and glass apple bottle, this juicy fragrance combines the scent of apple with a sophisticated blend of exotic flowers and sensual woods. Like the city that inspired it, DKNY Be Delicious celebrates individuality with refreshing spirit.

DKNY Be Delicious Fresh Blossom EDP Spray (1.7 Fl. Oz. / $55.00 SRP)
DKNY Be Delicious Fresh Blossom transports you to that first stroll of spring in Central Park when it’s abloom with flowers. Lighthearted and intensely feminine, the scent is a mix of luscious fruit and delectable flowers.

Island Michael Kors Bermuda EDP Spray (1.7 Fl. Oz. / $62.00 SRP)
An enchanting, colorful floral infused with vibrant freesia, native hibiscus, pink peony, jasmine sambac and the aura of driftwood paired with warm cedarwood. Together they capture the essence of this dreamy pink sand paradise. Enchanting. Colorful. Alluring.

The above products are sold at Bloomingdale’s, Macy’s, and Sephora stores nationwide.