Few weeks ago I had the luxury to visit the Elizabeth Arden Red Door Spa at the Biltmore Fashion Park on 24th St & Camelback Rd in Phoenix Arizona. Needless to say, Biltmore is one of the fanciest locations in Phoenix and I’m always up for chic trips. Before I tell you my story I want to say: Wow! I had the best facial in a long time thanks to Lucy Olson (can one have such great connection with your facialist? I know I did. Lucy was the sweetest.)

As soon as I walked into the red door spa in Phoenix I felt immediately relaxed. I changed into a robe and comfortable slippers and even signed my form in that very relaxing outfit. The music while having my Antioxidant Defense Facial was so relaxing. Although Lucy was very friendly she insisted on stop talking as soon as my facial began. Isn’t this what we want? She understood what it takes to get relaxed and escape the day to day life.

While at the red door spa I fell in love with the PREVAGE skin care line by Elizabeth Arden. Already a big fan of INTERVENE by Elizabeth Arden I was glad to be introduced to another star skin care collection.

PREVAGE Face Advanced Anti-aging Serum by Elizabeth Arden

Girls, if you are planning to get married, it’s Valentine’s Day, you want to get papered before a big date, or just any time you want to feel super relaxed and beautiful visit the red door door spa near you. It made Marta feel like a whole new woman

Red Door Phoenix Day Spa
Phoenix Biltmore
2472 East Camelback Road
Phoenix , AZ 85016
(602) 553-8800 (phone)

Introducing the NEW Prevage Face by Elizabeth Arden!

Elizabeth Arden’s best-selling anti-aging formula, with acclaimed antioxidant Idebenone, is taking anti-aging to a whole new level! PREVAGE Face Advanced Anti-aging Serum is one of this year’s biggest launches for Elizabeth Arden.

According to Elizabeth Arden: Idebenone is proven to be the most powerful antioxidant and the ONLY antioxidant to receive the highest EPF rating of 95 out of 100. It can act on all three levels of free radical damage, working deep within the surface layers of the skin to restore skin cells. The new formula delivers Idebenone to the skin in a new way that advances its protective, preventive and corrective benefits.

With Idebenone delivered in a new way, PREVAGE Face Advanced Anti-aging Serum addresses major skincare concerns, such as: Fine lines, wrinkles, age spots and discolorations appear reduced. Redness, minor scars and existing sun damage look minimized.

Available from January 2010 at your nearest Elizabeth Arden retail location, and on www.elizabetharden.com Price: $155.00/ 1.7 fl. oz.

Elizabeth Arden’s NEW Limited Edition Anniversary Lipstick: Red Door Red. To commemorate 100 years of beauty innovation, Elizabeth Arden is celebrating with the launch of the NEW Limited Edition Anniversary Lipstick.

A universally flattering, sheer lipstick, the Red Door Red hue stylishly represents strength and femininity – a beautiful way to pay tribute the Elizabeth Arden woman.

In honor of Miss Arden’s belief in the importance of total beauty, Elizabeth Arden is proud to donate all of the proceeds from the lipstick to Look Good … Feel Better. This organization helps to improve the self-image, appearance and quality of life for people undergoing cancer treatments by teaching beauty techniques, which help them to cope with the beauty-related consequences of cancer and boost their self-confidence.

Packaged in a luxurious gold case that calls to mind the glamour and drama of 1940s makeup, the lipstick offers a triple-emollient moisturizing formula that contains vitamins A, C and E, along with aloe, to instantly hydrate lips and cushion them for total comfort.

By purchasing the Elizabeth Arden Limited Edition Anniversary Red Door Red Lipstick, you’ll not only take part in celebrating our fabulous years of beauty, but you’ll be helping women to look good, feel better and enjoy life.

On my visit to New York City for Fashion Week this month I had the luxury to stop by at the Elizabeth Arden Red Door Lounge at the W Hotel. There I met with the Red Door Spa National Creative Director, Zahir Ziani, and also had one of the most va va voom blow outs of my hair history by the fabulous Billy Dee Williams (he’s a true artist). Well, see for yourself. Thank you the Red Door Spa team!

Visit www.reddoorspas.com to find the nearest Red Door Spa to you!

 
Marta Walsh at the Red Door Lounge. with Billy Dee Williams my hairstylist who swears by
Pureology hairspray!

Marta Walsh with a Va Va Voom Red Door Spa hairdo:)

And viola! THE hair. Me and Billy Dee Willams for Red Door Spa

Mariah Carey Forever New Perfume: Mariah Carey takes her happiness seriously. That’s why she has named her new women’s scent “Forever.” It’s due out in September 2009.

“I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time,” said the entertainer, whose first scent, M by Mariah Carey, launched in September 2007.

“When we work with celebrities, we aim to put together a project which is representative of their life,” said Ron Rolleston, executive vice president for global fragrance marketing at Elizabeth Arden, of the new women’s launch. “Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”

Perfumer Olivier Gillotin of Givaudan worked with Carey to create the modern opulent floral, which has top notes of neroli, lotus blossom and dewy green apple; a heart of tuberose and gardenia, and a drydown of white musk and exotic woods. “When I first met with Mariah, I was inspired to create a glamorous, opulent floral,” said Gillotin. “I wanted the scent to be radiant but to also evoke a warm sensuality. This fragrance has iconic white florals, which convey a powerful message of feminine sensuality and classic glamour.”

The collection includes eau de parfum in three sizes — 1 oz. for $42, 1.7 oz. for $55 and 3.3 oz. for $65 — as well as a 0.5-oz. parfum, $250, and a 6.8-oz. body lotion, $28.

Read Full article here: wwd.com

Introducing HALSTON WOMAN and HALSTON MAN: Two New Fragrances from the House of Halston.

In August 2009, Halston, in partnership with Elizabeth Arden, will introduce a modern interpretation of the award-winning Halston signature fragrances. HALSTON WOMAN and HALSTON MAN are inspired by the classic Halston fragrances and reflect the casual elegance and luxury of the Halston fashion aesthetic.

HALSTON WOMAN

“Reintroducing the Halston fragrance was a natural evolution for the brand. Fragrance is a representative of personal style and we wanted to bring Halston’s design principles to a genre beyond apparel.”-Bonnie Takhar President & CEO, Halston

HALSTON MAN

Created to honor the classic Halston brand, HALSTON WOMAN and HALSTON MAN can be described in a word – chic. These scents, evoke an attitude of effortless glamour and luxury. Incorporating notes from their predecessors, HALSTON WOMAN and HALSTON MAN stay true to the legendary design sensibility of Roy Halston himself.

“The Halston fragrances are considered among the great fragrances in history. We wanted to create an homage to the original Halston men’s and women’s fragrances. We drew upon the original fragrance structures and crafted fresh interpretations of the original fragrance accords. We then washed the iconic fragrance bottles with a warm platinum finish which is beautiful and modern. We did this work with a reverence and respect for the brilliant work that came before us. It was an honor to have this opportunity.”- Ron Rolleston Executive Vice President, Global Marketing, Elizabeth Arden

To create HALSTON WOMAN and HALSTON MAN, Elizabeth Arden turned to one of the masters of modern perfumery, Carlos Benaim, Vice President of Perfumery at International Flavors and Fragrances. Early in his career, Mr. Benaim trained with renowned perfumer, Bernard Chant, creator of the original Halston fragrance. In subsequent years, Mr. Benaim also collaborated with Halston to create the limited edition fragrance HALSTON 101. Mr. Benaim created these new fragrances by introducing new luxurious ingredients and updating the structures of the original scents.

“My vision was to create a contemporary expression of the original Halston fragrances and capture the sensuality and luxury inherent in Halston’s personality.”- Carlos Benaim

Halston Today: A new era for Halston fashion began in 2007 when Tamara Mellon, founder and President of Jimmy Choo, recognized an outstanding opportunity for the Halston brand. Along with Hilco Consumer Capital, Harvey Weinstein and Bonnie Takhar, President and CEO of Halston, they brought their vision to life. The renewed Halston fashion brand paid homage to the iconic designer’s aesthetic of impeccable sensuality and grace. The inaugural collection was revealed during New York Fashion Week in February 2008 and brought full circle a career that truly began at the top.

The concept for Pretty advertising and TV campaign was created by Mark Dixon, Vice President Creative Director, Elizabeth Arden.

Behind the Scenes at the Pretty Advertising Shoot.

What was the inspiration for the Pretty campaign?
“I’ve always enjoyed watching a woman apply her makeup and get ready to go out. It started with my mother and sisters. There’s is a real one-on-one connection between a woman and a mirror. The idea for the TV was to capture that sweet, personal moment between a woman and a mirror when she pleasingly sees that she’s pretty-and how being pretty affects everything around her.”

For the print portion of the shoot we wanted to capture an image that defines “pretty” in a single image-from the model and mirror to the wardrobe, furniture, props and of course that amazing wallpaper.”

The print and television advertising was co-directed by husband and wife team, photographer Coliena Rentmeester and film director Tom Dey.

How did you create the look for pretty print and TV advertising?

Coliena Rentmeester, Photographer: “We were inspired by the name Pretty. For the visual images we started with the idea of using the wallpaper, enlarging the flowers, adding more flowers in the same palette for an excessive, dramatic, warm environment. We wanted to use the colors of the floral itself, to keep it tonal. And the lightning is essential to create a mood. We want someone to look it and say. “That’s really pretty.’”

Tom Dey, Director: “For  the TV commercial, we wanted to create a visual personality and identity for this perfume. It starts with a woman who is getting ready to go out and fragrance is the last touch. We wanted to create a sense of ’sillage,’ which in French means an image that you take away, like the wake of a boat, that creates a lasting impression-just like the fragrance. The challenge was to achieve this with he elements of our set, the mood created by the lighting, to watch the room transform and the flowers come to life. And the technical challenge of shooting an over the shoulder against a mirror.”

How do you work together?

Coliena Rentmeester, Photographer: “We often work together and working together can be a challenge, but a challenge that results in progress. We bounce ideas off each other, we compliment each other. I bring a softer vision, more fantasy to the set. Tom is more rational. We both love to work with light. We appriciate each other;s aesthetic. I guess you could say it’s a working marriage that works.”

Tom Dey, Director: “Working together on the Pretty campaign, we had a lot of freedom. We were able to explore different ideas, to create something fresh and new. To bring together all the creative people. And of course create continuity between advertising visual and the commercial.”

What was the concept for the set? Maria Santana, Set Designer: “The original concept was simply pretty, feminine and modern. It was fun to build the set by taking the traditional wallpaper and the flowers, then scaling then up and then making it all come to life. We worked with a special effects person who created puppets of the flowers and then animated them.”

What was the concept for the styling? April Hughes, Stylist: “It all starts with the wallpaper, the colors create the palette. The look is modern but feminine, with a little bit of old Hollywood glamour, a sense of fantasy. It’s an image of a woman with a sense of style and softness, who is not filly. but definitely feminine.”

Makeup artist Gita Bass created Tina Fey’s red carpet look for the 2009 Oscars. Gita shares her red carpet tips and techniques for creating Tina’s makeup look yourself.

Luminous Skin: “Glowing radiant skin is a must on the red carpet! I love using the Elizabeth Arden Mineral Powder Foundation-it contains mica which reflects light creating a luminous finish that’s never greasy, and it is virtually invisible on the skin, perfect for HD.”

Smoky Eyes: “I wanted to give Tina a soft smoky eye, so I chose a gunmetal shade instead of a harsh black. The Elizabeth Arden Smoky Eyes Powder Pencil is the perfect tool as it delivers a great amount of pigment and it blends beautifully. Adding a little shimmer on the inner corners and the upper lid creates a 3 dimensional finish that really pops.”

Sexy Lashes: “To accentuate Tina’s sexy feline shaped eyes, I added some individual lashes on the outer corners of the upper lid. Curl the lashes and add 2 coats of mascara before adding the lashes-this way you can see where the gaps are and just fill them in.”

Bold Lip: “A natural lip is a great compliment to a smoky eye. I chose Elizabeth Arden Color Intrigue Effects Lipstick in Pink Honey Pearl. It’s sheer enough to not compete with the eye but contains a hint of gold to add some warmth to the face.

…For added staying power, line the lips with a liner the same color as your lip, fill in the line and then layer the lipstick over the top. To create an even sexier pout, add a sheer layer of pink gloss – I used Elizabeth Arden High Shine Lip Gloss in Pink Pout.

Watch Marta’s video blog for today talking about her favorite Elizabeth Arden products:Pretty Elizabeth Arden Eau de Parfum Spray, Elizabeth Arden Pure Finish Mineral Powder Foundation SPF 20, INTERVENE Stress Recovery Night Cream, INTERVENE Timefighting Radiance Serum.

Elizabeth Arden introduces Pure Finish Mineral Powder Foundation SPF 20, a new mineral makeup that takes the mess out of loose powder mineral makeup and gives you the purest, non-drying, perfect application. With its new fresh ground technology, just twist, swirl, tap and apply for pure perfection every time.

Fresh ground. No waste. No mess. No kidding. Pure Finish Mineral Powder Foundation SPF 20 comes in an easy grinder compact so you control just the amount of coverage you need. Turn to release a fresh layer of microlight powder with each application and grind precisely the amount you want to use. No more powder everywhere. With our new blendable, buildable formula, every woman can create her own customized look.

Pure color. This innovative new powder formula uses microspheres of pigment suspended in light-reflective minerals like mica and silica to assure a natural, luminous look. Our special mineral blend is non-drying, skin brightening and comfortable to wear. It’s easy to create light to medium to full coverage without a made up look. It won’t cake or settle into fine lines. Plus, it hides pores and imperfections with ease.

Elizabeth Arden’s formula is talc free and fragrance free. It is non-acnegenic, non-comedogenic and tested for sensitive skin.

Pure inspiration. Bonnie Beer, Vice President of Global Color Marketing, describes the inspiration for the new formula: “When we developed Pure Finish, we wanted to create a new, innovative approach to minerals. Of course we wanted to provide a luxurious and non-drying formula for our consumer as well as address her concerns about mess, waste and purity. With its built-in grinder, we offer the ability to grind a single use application each day, like fresh ground coffee. That means she is getting the freshest, purest product each time with no waste or mess. It’s pure perfection.”

Natural Elements. Pure Finish Mineral Powder Foundation SPF 20 delivers luminous color infused with micro fine minerals and environmental protectants.

Sea Water Minerals: Sea water contains all the elements present in the human body, so it is especially compatible with skin. It’s rich in calcium and magnesium, essential elements that support skin’s own natural mineral equilibrium to strengthen skin’s appearance.

Mica: Adds luminosity and reflects light for a soft focus look.

Silica: Spherical powder gives a smooth feel and helps soften imperfections.

Squalane: Delivers moisturizing benefits.

Magnesium myristate: Creates a soft, luxurious texture.

Vitamins A, C and E: Condition skin and help protect against environmental assaults.

Aloe: Soothing and moisturizing

Titanium Dioxide: a mineral that provides natural sun protection.

The perfect brush. Our Face Powder Brush is an ultra soft, plush angled brush, designed to follow all facial contours is being offered with Pure Finish Mineral Powder Foundation SPF 20. Made of nylon, it delivers just the right amount of powder and for an even looking complexion. The handle fits perfectly in the palm of your hand for easy control and application. It also comes with its own folding Folding Mini Face Brush that opens flat to fit right into the top of the compact. Perfect for effortless application on the go.