Elizabeth Arden, Inc. names Rebecca Restrepo as the brand’s first ever Global Makeup Artist. Restrepo will serve as a spokesperson and the brand’s ambassador for global employee, consumer and customer marketing communications.

“Rebecca is the perfect partner because she embodies Elizabeth Arden’s founding philosophy that to be beautiful is the birthright of every woman,” said Kathy Widmer, Executive Vice President and Chief Marketing Officer of Elizabeth Arden, Inc. “She shares our desire to help women around the world embrace what makes them unique and to offer an authentic, relatable approach to beauty.”

In this newly created position, Restrepo will serve as a spokesperson, brand ambassador and creative advisor working closely with the brand on everything from trend forecasting to beauty consultant training. As the company’s lead makeup artist, Restrepo will work on photo shoots, film makeup tutorials and share expert advice with consumers through Elizabeth Arden’s social media channels and on-counter tools.

In addition to supporting the brand’s core beliefs, Elizabeth Arden searched for a makeup artist who could help them inspire, educate and connect their global community. Restrepo, who is bilingual in English and Spanish, has traveled the world seeking new trends and inspiration.

“I’m honored to join the Elizabeth Arden family. The legacy of Elizabeth Arden – both the woman and the brand – is inspiring,” said Restrepo. “As an artist, it is exciting to partner with a brand that not only makes quality products, but also shares my passion for making beauty accessible to all women.”

Known for using makeup to accentuate her clients’ natural beauty, Restrepo’s passion, personality and poise have helped her create a thriving international career that spans editorial, advertising and red carpets. Her work has graced the pages of countless beauty and fashion publications and she has built a loyal celebrity following.

WATCH: Elizabeth Arden 5 Minute Makeup Tutorial with Celebrity Makeup Artist Brett Freedman.

Click here to view the embedded video.

Celebrity Makeup Artist Brett Freedman gave us his insider tips on how to get a gorgeous every day makeup look in 5 minutes with 5 easy steps.

Check out our NEW 5 Minute Makeup Video to learn Brett’s quick and easy beauty routine. Perfect for the woman-on-the-go who wants to look great but only has a few minutes!

Here’s an overview of Brett’s 5 steps for beautiful 5 minute makeup:

1) Face – Apply Pure Finish Mineral Tinted Moisturizer SPF 15 in Light to moisturize the skin and add just a touch of glow.

2) Cheeks – Apply Ceramide Cream Blush in Pink to add a little pop of color to the cheeks.

3) Eyes – Keep it light and natural around the eyes, apply Color Intrigue Eyeshadow Quad in Neutral Cashmere, which offers 4 fantastic shades from gold to brown.

4) Lashes – To lengthen the lashes apply Ceramide Lash Extending Mascara to the top and bottom lashes.

5) Lips – Finish the look by applying Eight Hour Lip Protectant Stick Sheer Tint in Blush

TM just got the word that Taylor Swift is launching her first fragrance. Taylor announced the name of her signature fragrance, Wonderstruck, in this morning’s issue of Women’s Wear Daily.

Taylor Swift announces new fragrance Wonderstruck.

“Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.”-Taylor Swift

“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”

Quotes from Taylor in WWD: “I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way. Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you could layer so many different scents to create a beautiful end result.”

The beginning of something magical…Wonderstruck by Taylor Swift. Taylor Swift and Elizabeth Arden introduce Wonderstruck, Taylor’s debut fragrance available nationwide at prestige department stores in October 2011.

New York, N.Y. – Grammy Award winning singer/songwriter Taylor Swift has partnered with Elizabeth Arden to launch her first signature fragrance. Wonderstruck will debut in prestige department stores nationwide in October 2011.

THE INSPIRATION

With its eclectic and traditional aesthetic, Wonderstruck draws inspiration from Taylor’s personal life experiences, making every element of the brand authentic.

The name Wonderstruck comes from the song “Enchanted” on Taylor’s current album, Speak Now. Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor hopes to capture this feeling in her fragrance.

THE FRAGRANCE

Created by Taylor with perfumer Olivier Gillotin of Givaudan, inspiration came from Taylor’s favorite memories and scents. Wonderstruck is a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.

“Taylor has so many appealing qualities that have captivated fans, making her the superstar she is today. She had a vision for this fragrance and we could not be more thrilled to help her make it come to life. As the fragrance is revealed note by note, each spray delivers hints of her beauty, femininity, success and independence.”- Olivier Gillotin of Givaudan

Alluring

The flawless beauty of freesia, apple blossom and raspberry spark a swirl of vibrancy and feminine allure.

Authentic

In the heart, a sweet surprise of blissful vanilla is embellished by airy, sun drenched honeysuckle and white hibiscus.

Engaging

Notes of golden amber and sandalwood are woven with a kiss of lush peach.

THE PACKAGING

A perfectly charmed deep purple bottle holds this enchanting fragrance. The iridescent rainbow finish, never before used in the fragrance industry, gives the bottle a magical glow. The antiqued gold charms that adorn the bottle were hand-picked by Taylor and are reminiscent of her unique style. The Moravian star, dove and birdcage charms are signature decorative elements that evoke Taylor’s whimsical flair. The charms appear once again within the intricate detail of the embossed cap, capturing Taylor’s love of hidden messages. The carton is a modern day patchwork, homage to the many fabrics Taylor has collected on her travels. The finishing touch to the package is a gold embossed 13, which fans will recognize as Taylor’s lucky number.

THE COLLECTION

Eau de Parfum Spray, 3.4 fl. oz/100ml $59.50

Eau de Parfum Spray, 1.7 fl. oz/50ml $49.50

Rollerball, .33 fl. oz/10ml $18.00

Scented Body Lotion, 6.8 fl. oz/200ml $29.00

Scented Bath Gel, 6.8 fl. oz/200ml $25.00

All prices are manufacturer’s suggested retail prices in US dollars.

Available in Department and Specialty stores in October 2011.

ABOUT TAYLOR SWIFT: Taylor Swift is a four-time GRAMMY winner, the reigning Entertainment Weekly and the Academy of Country Music Entertainer of the Year, and is Billboard’s 2011 Top 200 Albums Artist. She is the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and in 2010 sold more albums than any other artist in any genre of music. With 1,046,718 copies sold in the US in the first week of release, her Speak Now album scored SoundScan’s biggest single-week sales total since 2005 and is the biggest debuting country studio album in history. With the release of Speak Now, Taylor made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week. Taylor, who writes all of her own songs, has career record sales now in excess of 20 million albums and 33 million song downloads. Her Fearless album was 2009’s top-selling CD, and she was the top-selling artist of 2008.

Last year, at the age of 20, she became the youngest artist in history to win the music industry’s highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance. Her 6x-Platinum FEARLESS album is the most awarded album in Country music history.

In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music’s top prize when she took home the CMA Award for Entertainer of the Year. Taylor currently holds the Billboard all-genre records for the longest charting album of this century, for most Top 20 debuts in a calendar year, and for the largest overall airplay audience for a country-based act.

Taylor is on tour in support of SPEAK NOW, and is currently slated to play 98 shows in 17 countries in 2011. Her 15-month, 107-date FEARLESS 2009/2010 Tour sold out arenas and stadiums in 88 cities in five countries spanning four continents.

You have no idea how excited I am  to try the NEW prevage Clarity Targeted Skin Tone Corrector by Elizabeth Arden. I’m a huge prevage skincare line fan, if you had to buy just one skincare product prevage is the one. You just can’t go wrong with prevage. Same stuff they use at some of the Elizabeth Arden facials at the Red Door Spa near you.  prevage Clarity is light in texture, fast absorbing , and super hydrating. Smells good yet not overly fragranced. This is an anti aging skincare products designed to even out skin by minimizing dark spots and freckles. Umm sounds like my skin ..LOL.

via ElizabethArden.com New PREVAGE® Clarity with Idebenone and Soy-Ferulate-C gives skin a brightening boost to help minimize the appearance of those all-too-visible aging signs – existing dark spots, age spots, freckles and discolorations – to help skin regain its look of uncompromised clarity and a youthful-looking glow.

Elizabeth Arden’s Pretty Scent Just Got Even Hotter! Get ready for Valentine’s Day with Elizabeth Arden’s newest Pretty Hot fragrance!  Pretty Hot Elizabeth Arden is floral scent with a woody depth, fragrance notes include a blend of amber and sandalwood, a mix of red currant, red peony, Belle de Nuit.

The bottle is designed in a red tinted colored glass and the carton is beautifully designed with matte florals on a grenadine background. This fragrance is available now for a limited time only so grab your coats, shop online or give your loved one a great tip for the perfect Valentine’s Day gift!

Pretty Hot was developed by perfumer Claude Dir who I actually met in New York City around the same time the Pretty perfume was launched, and who also developed Pretty. Dir was inspired by the Belle de Nuit flower. Other notes include red currant, blood orange, mandarin, freesia, apple, peony, pimento blossom, Petalia, Georgywood, amber, patchouli, tonka crystals, sandalwood and Cosmone.

Elizabeth Arden, one of the most recognized and trusted names in the world of beauty, has partnered with leading interactive multichannel retailer, HSN to introduce its impressive portfolio of beauty products to millions of HSN customers. Experience the latest innovations in Elizabeth Arden’s Prevage and Ceramide lines.

When: Tune in to HSN on January 25th, 2011, at 2 a.m.; 6 p.m. and 11 p.m. (ET) for the launch of Elizabeth Arden on HSN.

Millions of HSN beauty fans will be able to hear the unique stories, attributes and benefits behind the Arden brands and how these innovative products can enhance their personal beauty regime.

Descriptions:

ELIZABETH ARDEN

Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 100 countries.  The company’s brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, PREVAGE® anti-aging formulas, the celebrity fragrance brands of Elizabeth Taylor, Mariah Carey, Britney Spears, Hilary Duff, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alberta Ferretti, Alfred Sung, Badgley Mischka, Bob Mackie, Geoffrey Beene, Halston, John Varvatos, Kate Spade, Lucky Brand, and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.

HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. Health and Beauty brands include Elizabeth Arden, Lancôme, Coty, Perlier, PRAI Beauty, Carol’s Daughter, FusionBeauty, Andrew Lessman’s Procaps, Lancaster, Serious Skin Care, Andre Walker, Wei East, ybf Beauty.

HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience.

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the US 24/7; hsn.com, one of the top ten most trafficked e-commerce sites; and mobile via its mobile-optimized site and iPad, iPhone and Android shopping applications.  HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

Elizabeth Arden’s Newest Makeup Palette! To kick off the New Year, Elizabeth Arden is launching new revolutionary makeup formulas and Marta Walsh has the inside scoop for you!

Ceramide Ultra Lift and Firm Makeup SPF15 is a luxurious cream foundation powered by Ceramide skincare’s latest CPT (Ceramide Plumping Technology) technology to visibly lift and firm the look of skin. This foundation offers medium to full coverage and is available in 10 shades.

What you need to know about this product:

Anti-aging benefits: This ultra luxe, ultra creamy, ultra anti-aging foundation formula combines SNAP-8 and Hibiscus Seed Extract, a revitalizing botanical that provides strong support to skin’s natural collagen, elastin and protein network. It delivers visible plumping, lifting and firming effects to skin’s appearance. Skin looks firmer, more cushioned and youthfully uplifted.

Moisturizing: Ceramide Triple Complex helps strengthen and retexurize skin’s appearance, and hold vital skin-plumping moisture.

Skin glow: Mica and Alumina (a new and highly reflective microfine light diffuser) blur the appearance of fine lines and imperfections, creating a soft focus effect that is luminous and radiantly glowing.

SPF Protection: SPF 15 helps defend skin from UVA/UVB rays while Vitamins A, C and E moisturize and provide antioxidant protection.

Ceramide Ultra Lift and Firm Concealer is an ultra creamy concealer, infused with CPT technology, Eyeliss™ and Ceramide Triple Complex, that smoothes fine lines, covers dark circles and hides imperfections as it brightens and lifts the look of delicate undereye skin for a younger look.

The NEW Ceramide makeup offers amazing multi-tasking properties. With these two new luxurious formulas, women can simultaneously cover imperfections AND combat signs of aging!

Available now at all counters nationwide and on www.ElizabethArden.com.

Elizabeth Arden is taking you behind the scenes at the new commercial and ad shoot for their Red Door fragrance. Marta Walsh has the inside scoop on their new fragrance look, the makeup and hot new videos!

Red Door’s New Look:

In honor of Elizabeth Arden’s 100th anniversary, Elizabeth Arden is re-launching Red Door with a captivating new bottle and package design. It’s still the classic fragrance you love, now with a new signature look! For a limited time only, the fragrance comes in a 100th Anniversary Edition commemorative sleeve, reflecting the history of the Elizabeth Arden landmark building.

Originally created in 1989, Red Door is a sensuous and sophisticated mélange of rich, rare florals. Fragrance notes include Lily of the Valley, Freesia and Wild Violets, Red Rose, Moroccan Orange Flower, Ylang Ylang and Jasmine.

Behind the Scenes:

To celebrate Red Door’s new look, Elizabeth Arden’s new commercial and ad campaign conveys the transformative essence of the fragrance. Originally shy and hesitant, their model crosses the red door and emerges confident and glamorous – like, the fragrance transforming her into a more beautiful version of herself!

To get her gorgeous “Red Door” look, Elizabeth Arden’s makeup artist created a classic Elizabeth Arden red lip using Color Intrigue Effects Lipstick in Poppy Cream to portray confidence and beauty. With a bold red lip, she stayed neutral in the eyes and applied Color Intrigue Eyeshadow in Sparkle and Smoky Eyes Powder Pencil in Smoky Black to the eyelid. To finish the look, she coated the lashes with Ceramide Lash Extending Mascara in Black.

Check out their behind the scenes video and how to achieve the perfect red lip.

Don’t forget, Elizabeth Arden’s new Red Door 100th Anniversary Sleeve is on counters for a limited time only! It’s the perfect holiday stocking stuffer and is available at all counters nationwide!

To kick off this beautiful holiday season, ElizabethArden.com is offering exclusive discounts and exciting beauty sales! The best part? You can avoid the crowds (not to mention the middle-of-the-night lines!) and order all of your beauty must-haves from the comfort of your home. The power of internet, Marta Walsh says.

On Friday November 26th,  2010, kick off Black Friday with up to 25% off Makeup, Skincare and Fragrance (with free shipping of course!) on any order on www.elizabetharden.com. This promotion ends on November 30th, so shop away all weekend!

Cyber Monday, is filled with deals, steals and even free gifts! With any $65 purchase, we’re giving you a 31-piece Black Tote with a retail value of over $300! This bag is the ultimate makeup kit, it includes everything from blushes, to mascara, to glosses and more! Keep it for yourself or use it as the perfect gift for the beauty maven in your life. Use coupon code CYBER65 at check out to redeem this offer.

And BTW did I tell you about my favorite skincare line by Elizabeth Arden: Prevage. It’s what I use daily. Their PREVAGE Eye Ultra Protection Anti-aging Moisturizer SPF 15, PREVAGE Eye Advanced Anti-aging Serum, and PREVAGE Day Ultra Protection Anti-aging Moisturizer SPF 30 PA++ are all AMAZE.

Great Skincare. Marta Walsh’s picks are the NEW Elizabeth Arden Ceramide formulas. Ceramide Plump Perfect Ultra Lift and Firm Eye Cream SPF 15 and Ceramide Plump Perfect Ultra All Night Repair and Moisture Cream for Face and Throat. BTW I’m a huge Elizabeth Arden skincare, after my visit to the Elizabeth Arden Red Door Spa in Phoenix AZ I was hooked. Just in case you’re wondering how the actual creams look inside, they are pure snow white and creamy. Divine.

T to B: Ceramide Plump Perfect Ultra Lift and Firm Eye Cream SPF 15 and Ceramide Plump Perfect Ultra All Night Repair and Moisture Cream for Face and Throat