Essie Neon Nail Polish Collection: Bright Lights, Big City Essie Introduces the NEW Neon Collection.

Have fun, rock out and play with color on toes and tips. Essie brings color intensity back with the Neon Collection – a new crop of bright shades that pop.

As a sequel to last year’s high-demand neon hues, essie’s new vivid nail colors are super chic, bold shades that take cues from fashion and art. From the vibrant pinks and purples on Spring runways to pop culture’s Technicolor graffiti art explosion, neons are having their day in the spotlight. The essie Neon Collection is a palette of gorgeous acid tones that light up the night.

“I want women to have fun with nail color,” says founder Essie Weingarten. “These colors make a strong fashion statement and have personality. They really will bring smiles to women’s faces.”

Essie Neon Collection the shades:

Punchy Pink – Delicious berry icicle

Flirty Fuchsia – Flaming hot magenta

Funky Limelight – Brilliant day-glo yellow

Perky Purple – Electric boogie violet

TIP FROM ESSIE WEINGARTEN: “Since neon nail colors produce a matte finish, make sure to apply a base and top coat like essie Protein Base Coat and Good to Go! top coat for a rich, high shine finish.”

The essie Neon Color Collection is a limited-edition collection, available beginning April 15 at www.essie.com  and fine spas, salons and beauty stores nationwide in May 2009. SRP $8.00 USD.