Estée Lauder Fall 2010 Launches: NEW Estée Lauder pleasures bloom perfume. Capture the Joy of Life’s Simple Pleasures with a New, Luscious Fruity Floral Fragrance. Estée Lauder invites you to celebrate the timeless joy of life’s simple moments. Introducing new pleasures bloom, a luscious fruity floral fragrance, that embodies the appeal of new moments, new pleasures and the exuberance of life’s carefree days.

Drawing inspiration from the emotional platform of Estée Lauder’s best-selling pleasures fragrance, new pleasures bloom represents a more playful, contemporary expression of the original, iconic concept. Reinterpreted for the contemporary consumer, pleasures bloom is a fruity floral fragrance, which embodies the vibrancy and playfulness of modern life with a blend of luscious fruits and colorful florals.

“We wanted to take the timeless core concept of pleasures – the enjoyment of life’s simple pleasures as the balance to a life that is often over connected and overextended – and express it with a new level of animation and vibrancy that reflects the world we live in today,” said Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies Inc. “The concept today is less about tranquil calmness and more about adding energy, animation and color to life.”

At once distinctly feminine, playful and exuberant, pleasures bloom instantly transports you to a field of colorful petals and delectable fruits where fresh violet flowers and vibrant pink peonies sparkle.

THE FRAGRANCE pleasures bloom

The fragrance opens with a fresh and playful, fruity blend. Breathe in a refreshing burst of sparkling, mouth- watering Grapefruit and ripe, luscious Raspberry while juicy Lychee adds an uplifting, yet modern feel to the delicate charm of Violet Flower.

Next, revel in the sumptuous harmony of a radiantly feminine heart as the body of the fragrance unfolds with colorful, vibrant florals of dewy Pink Peony, elegant Rose, intoxicating Jasmine and the spicy intrigue of Green Lily.

A sensation of enveloping comfort comes from the finish of soft, shimmering Musk blended with a touch of Patchouli and Creamy Vanilla for warm femininity.

THE ADVERTISING

Photographed by Craig McDean in the Hamptons, New York, the advertising brings to life the vibrancy and carefree freshness of the fragrance. In the image, model Hillary Rhoda is featured relaxing in a lush field of colorful, delicate wildflowers. Wearing a light chemise-style sundress with her hand brushing carelessly through her softly windblown hair, her relaxed attitude speaks to the fragrance’s core concept of enjoying life’s simple pleasures.

THE PACKAGING

Capturing the essence of this new, modern interpretation of pleasures, pleasures bloom is featured in the same bottle silhouette as the original fragrance, but with a shiny, metalized cap and a single fuchsia blooming bud adorning the bottle’s neck. The exterior packaging features a bold floral print expressing the heart of this luscious, vibrant fragrance.

Availability: NEW pleasures bloom is available at all Estée Lauder counters nationwide and www.esteelauder.com.

Suggested Retail Price: $52.00 for the 1.7 oz / 50 ml EDP Spray. $74.00 for the 3.4 oz / 100 ml EDP Spray.

Estée Lauder Introduces pleasures Splash Three Sheer, Refreshing and Spirited Scents to Splash All-Over.

Experience one of life’s simple ‘pleasures’ in three refreshing new ways. Estée Lauder invites you to discover three new ways to enjoy the liveliest notes of Estée Lauder pleasures, transformed into refreshing splashes light enough to wear all over your body. Drench yourself with the delicate rain-washed scent of Baie Rose Peony… Dive into the tempting exotic and cool waters of Jasmine Violet… Soak up the warmth of sun-splashed Sandalwood Amber. Sheer, refreshing, spirited-they’re a rush of pure pleasure!

Three Captivating Twists on a Classic:  Created in 1995, Estée Lauder pleasures set the trend for uplifting, airy fragrances and introduced the Sheer Floral fragrance category. Fresh as flowers after a rain, pleasures is an energetic blend of Lilies, Peonies and Jasmine, all tingling with the rare essence of exotic Baie Rose.

Drawing from pleasures liveliest notes, each pleasures Splash is a light-hearted, high-spirited blend that pays tribute to this iconic fragrance:

Baie Rose Peony Splash:  Baie Rose Peony Splash is a Fresh Floral scent that brings together the exotic spiciness of Baie Rose and the delicate beauty of Peonies. Tender and luscious, this floral wonder is built
around the dewy Peony and subtle spice of Baie Rose. Delicate petals of Lily, Rose and Peony are gently wrapped with wet Green Leaves for a drenched-in-nature sensation, while Baie Rose and a Warm Skin Accord balance the feminine floralcy with soft sensuality and comfort.

Jasmine Violet Splash: Jasmine Violet Splash is a Green Floral scent that blends fresh Violet leaves with the rich floralcy of Jasmine. A composition of pure beauty, this Jasmine and Violet combination suggests sheer indulgence. Tuberose and Jasmine Petals are blended for an intensely exotic, yet weightless white floralcy, while wet, crisp Cucumber and velvety Violet Leaves offer their green freshness. Finishing it off is a touch of Carnation, which adds a cool spiciness and sense of mystery.

Sandalwood Amber Splash:  Sandalwood Amber Splash is a Woody Oriental scent that blends the smooth richness of golden Amber with the warm creaminess of prized Sandalwood. Sensual and warm, this deep blend of Sandalwood and Amber instantly seduces you with its magic. Hints of Orange and Lemon add a zesty freshness, while Karo Karounde offers its intoxicating richness. Spikes ofPepper add vitality to the warmth and creaminess of Amber, Sandalwood and the nuzzly smoothness of the Warm Skin Accord.

Each pleasures Splash fragrance comes packaged in a delightful carton adorned with graphic, blooming flowers in rich shades of pink, purple and peach, and each splash is presented in a corresponding 8.1oz fragrance bottle, inviting you to lavishly splash it all-over your body for an indulgent treat.

pleasures Splashes are available at all Estée Lauder counters and www.esteelauder.com  beginning April 2009.

Suggested retail price for each pleasures Splash is $52.00.

Sweep her off her feet this Valentine’s Day with the right essentials from Estee Lauder.

From a sultry fragrance to a flirty pink top, getting that perfect Valentine’s Day gift is a must for creating the right mood. Nothing says true love more than glamorous, collectible compacts and limited edition gift sets that are luxurious and a beautiful addition to anyone’s vanity.

Make Her Feel Sexy and Sensuous…The Estée Lauder Sensuous fragrance gift set includes a 3.4oz Eau de Parfum Spray, 2.5oz Satin Body Lotion and 1oz Body Powder shaker to spice up your Valentine’s Day. This woodsy, intimate scent evokes confidence, individuality and sex appeal for a memorable night.

“I Do!” Surprise your loved one with the classic Estee Lauder Beautiful perfume From the Heart fragrance gift set. Wrapped in an exclusive, contemporary Valentine’s Day inspired box this trio includes a 2.5oz Eau de Parfum Spray, 2.5oz Perfumed Body Lotion and 1oz Perfumed Body Powder for a message that says “I Love You” from the heart.

Cherish the Moments. The Estee Lauder Pure White Linen Refreshing Moments fragrance gift set is the ideal gift for the classic beauty. A soft, crisp, citrus scent that is the perfect mix of casualness and luxury comes wrapped in an exclusive, contemporary Valentine’s Day inspired box and includes a 3.4oz Eau de Parfum Spray, 2.5oz Body Lotion and 2.5oz Body Wash. Softly modern and timeless, she will remember
these moments forever.

The Simple Pleasures in Life. Dazzle her with the Estée Lauder pleasures Simple Treasures fragrance gift set wrapped in the exclusive, stylish Valentine’s Day inspired box. This whimsical, lively fragrance comes in a trio of products to evoke all of the senses and includes a 3.4oz Eau de Parfum Spray, 2.5 oz Body Lotion and 1oz Perfumed Body Powder.

“He’s Your Lobster!” This Neiman Marcus exclusive Rock Lobster Solid Compact Perfume is the perfect gift for your oneand- only and features a solid version of the Beautiful fragrance. Lighten the mood with a thoughtful gift that will have her loving your creativity.

Flowers Are the Number One Valentine’s Gift So Why Not Switch Things Up? Romantic Bouquet Solid Compact Perfume is filled with the classic and iconic Beautiful fragrance and is designed in a simple, springtime floral bouquet. This compact is exclusive to Saks Fifth Avenue and is the perfect statement piece for every modern girl.

Every Girl Loves a Little Sparkle. The Amythyst Treasure Powder Compact is exclusive to Saks Fifth Avenue and is filled with Re-Nutriv Intensive Comfort Pressed Powder for a flawless, glowing finish on-the-go. This compact is sure to light up every makeup bag, making her feel glamorous and thinking of you each time she uses it.

Suggested Retail Prices:
Beautiful From the Heart (A $91.00 value) $68.00
Estée Lauder Sensuous (A $100.00 value) $75.00
Pure White Linen Refreshing Moments (A $92.00 value) $67.50
Estée Lauder pleasures Simple Treasures (A $95.00 value) $72.00
Rock Lobster Solid Perfume Compact (Exclusively at Neiman Marcus) $250.00
Beautiful Romantic Bouquet (Exclusively at Saks Fifth Avenue) $300.00
Amethyst Treasure (Exclusively at Saks Fifth Avenue) $175.00