New York Fashion Week Fall Winter 2010. Show: Cynthia Rowley. Hair by Wella Professionals. Hair Trend: Color Extensions.

Inspiration: Cynthia Rowley is known for her whimsical-yet-sophisticated aesthetic with a vintage-inspired slant. For Fall ’10, the collection feels more indie and tough, not ladylike. She takes classic, feminine wardrobe elements, like the dress and the elbow glove, but redefines them for the modern, tough girl. The clothing and accessories for Fall concentrate on volume, texture and movement, which is accomplished with lots of feathers, fringed leather, and silk fringe. [The array of shaded extensions prepared for the show.]

The Look: The hair look is a tangible interpretation of nouveau fun, marrying the funky hair accessory with wearable street style. A natural, textured ponytail is accented with the striking contrast of artificial colored hair extensions blended seamlessly within the ponytail for a modern twist.

The Hair Color Story: Wella Professionals lead colorist Eva Scrivo directed a team of Wella stylists to custom color extensions that replicate the rich, artificial jewel tones of the collection, such as emerald, amethyst, lapis, bright turquoise, and navy. Wella Professionals Koleston Perfect Special Mix shades were used to completely saturate the natural hair extensions with rich, vibrant shades stemming from the primary color palette. The sophisticated nuances of the Special Mix collection allow for creativity without limits – turning any color fantasy into a reality on the runway or in real life. The multi-dimensional tones and layers reveal sensuous colors in a range of shades, while embedded with an element of surprise. Hair color is a woman’s best accessory and the concept for Cynthia Rowley’s show reflects this with a literal interpretation.

Hair Tutorial:

1. Section hair off and working from back of the head to the front, prepare hair with System Professional Ultimation hair spray for added texture and shine.
2. Create texture within each section by using a combination of a curling iron and crimping iron for non-uniform waviness.
3. Place Wella colored hair pieces that have been crimped within sections of the natural hair so that the extensions blend in seamlessly.
4. Pull the hair back into a soft ponytail at the nape of the neck with the ends flowing naturally, while allowing the streaks of color to show through for added dimension.

Hot Products: Provided by System Professional
System Professional Ultimation: Strong-hold hairspray with long-lasting hold and maximum shine (SRP: $18)

Hair Color: Eva Scrivo for Wella Professionals
Hair products provided by Wella System Professional
Lead Stylist: Alain Pichon for Antonio Prieto Salon

Looks like it’s time to break out the Manic Panic. The big beauty trend for hair at Fashion Week was bright, chunky streaks of color that brought to mind punk-inspired street style circa 1996. At the Cynthia Rowley Fall 2010 fashion show, Eva Scrivo for Wella Professionals custom colored hair extensions in shades of emerald, lapis, amethyst, navy and turquoise to replicate the rich jewel tones present in the collection. Each hair extension was completely saturated with professional salon haircolor and then woven into the hair and styled, creating an element of surprise and intrigue when models hit the runway. Read full article in dailymakeover.com

Turquoise tresses at Cynthia Rowley.
Photo courtesy of Wella Professionals

For more Beauty Trends and News visit dailymakeover.com

I’m excited to share with you my interview with Wella colorist Eva Scrivo. Eva is a stylist, colorist, and owner of the Eva Scrivo Salon in New York. Eva is also known as the Long-time stylist to Martha Stewart and a frequent guest on her show. And on top of it all, she is an all around beauty expert and has a call-in show on Sirius called Beauty Talk and wrote a beauty guide that will be published for Fall 2010.

Eva Scrivo

In this interview Eva Scrivo talks about why she has decided on a career in hairdressing and some of her biggest breaks as a top colorist. Gives advice on hair and on what does it take to have a career as a top hairdresser. You will also find out which city Eva loves the most.

Marta Walsh: When and why did your fascination with hair begin?
Eva Scrivo: Growing up, I was an avid student of the arts. Painting, pottery and theatre were all subjects I loved. This absolutely laid the groundwork which led me to choose a creative field like hairdressing as a career.

MW: What were some of your biggest breaks as a top colorist so far?
ES: There were many opportunities which led me to where I am today. Owning salons and working behind the chair is the greatest experience a colorist can have. It is challenging, invigorating and exciting to be continually problem solving with a new client sitting in front of you every half hour. Each client has unique hair and expectations; it is a colorist’s job to make their vision a reality. Having a radio show and articulating a visual craft on a weekly basis has been a tremendous learning experience for me. Connecting with the masses gives you an incredible insight into every woman’s beauty challenges and allows you to tap into an audience you would not have an opportunity to learn about in the salon. Many years of diverse and multifaceted experience and hard work lead to my position with Wella Professionals as a spokesperson and Lead Colorist.

MW: What some common mistakes women tend to make when it comes to their hair color or hair coloring? Any hair color myths you would like to clear up?
ES: Over-blonding is a common mistake women make. Sometimes women get bored and end up taking it out on their hair. Dying hair too often can lead to irreparable damage. On the other hand, not dying hair frequently enough can also be an issue for women. It is a fine line to walk and any good colorist will be able to advise you on the ideal amount of time between colorings.

Eva Scrivo with Fashion Designer Thakoon backstage at fashion week for his Spring ’10 collection

MW: What are some of the hottest hair color trends we expect to see with blonde hair, brunette, and red hair?
ES: For blondes, you can expect to see translucent, soft platinums with pale roots. The dark-root look is not going to be prevalent; think 1960′s glamour. Brunettes are rich, solid with deep darker pieces woven through to add dimension. Reds will be bright and striking with saturated pigment and pink, blue and violet undertones.

MW: What hair care products do you recommend for color treated hair?
ES: System Professional has wide variety of amazing shampoos, conditioners and treatments for all hair types. The System Professional Color Saver line in particular has a shampoo and mask that can extend the life of hair color and keep it true to tone for much longer.

MW: Which celebrity hair colors are most popular and how can we achieve similar looks at home? What advice can you give us if we want to get a certain celebrity hair color (mine for example are Alessandra Ambrosio, Giselle, Jennifer Aniston)?
ES: Natural, sun-kissed and neutral colors are very big at the moment. It is very difficult to achieve these looks at home and to be done correctly, you need a professional. Wella’s Color Touch demi-permanent line is excellent for achieving added depth and dimension that gives hair that more natural, youthful and healthy looking hair.

MW: What is your philosophy about hair color and beauty?
ES: My philosophy about hair color is that it is a woman’s ultimate beauty accessory and should be treated as such. She wears it on a daily basis; it balances and compliments her skin tone; it brings out her eye color. Beyond all of that, hair color can make heads turn when a woman walks into a room.

MW: How can we get rid of brassiness or brassy hair?
ES: Attaching a filter to your shower head to remove metal deposits and chlorine from your water will help keep brassy tones out of your hair. The filters should be changed every six months or so. Applying an ash-based demi-permanent color or a glaze to your hair is also another great way to avoid brassiness in between visits to your salon.

MW: What is your favorite city in the world?
ES: Paris. Need I say more?

MW: What advice can you give anyone who is interested in a career as top hair stylist or colorist?
ES: Be selective and choose a great company to educate you and to give you opportunities. Be strong, because it can be so difficult to give great service and be a craftsman all at the same time. Most importantly, be open to criticism and always give more than you think you need to. And remember, be patient becoming a great hairdresser is a lifetime journey.

It was a pleasure to interview Eva Scrivo you can visit her salon at:

Eva Scrivo Salon 
50 Bond St., New York, NY 10014
nr. Lafayette
212-677-7315

Visit www.wellausa.com to learn more about Wella.

New York Fashion Week Fall 2009 Report: Wella gives us an exciting, backstage look into the makings of one of the most talked-about fashion shows this fall, Malandrino.

Hair color is the newest fashion accessory this fall. For the second season in a row, Wella Professionals brought hair color to New York Fashion Week at Catherine Malandrino’s Fall ’09 show at NYC’s the Rainbow Room. The fashionable female team that collaborated on this Surrealist-inspired hairstyle included lead stylist Odile Gilbert and Eva Scrivo, lead colorist for Wella Professionals.

Watch this behind-the-scenes video of Wella Professionals at the Fall ’09 Malandrino:

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