Introducing Redken Straight Collection: Straight strands are a staple on the runways of Fashion Week as they are for many women on the street. The smooth look is simple, classic, and polished and will never go out for style (at least for Marta:) However, achieving the ultra-sleek straight look has been difficult for women with different hair types to attain. Redken has found the solution with its new Straight Collection customized for fine, medium, and coarse hair types.

“Whether it is working backstage at Fashion Week or styling a client’s hair at the salon, straight hair has always been in-demand look for women,” says Rodney Cutler, owner of Cutler/Redken Salons. “It’s a classic style, which suits many women.”

The Straight Collection consists of 3 products with the ultimate straightening formulas for specific hair types:

NEW sheer straight 06 lightweight straightening gel for fine hair, $15 for 3.4 oz. Available July 2009 at redken.com for salons

align 12 protective straightening lotion for medium hair, $16. Available now at redken.com for salons

and NEW power tame 16 intense straightening balm for coarse hair, $16. Available: from July 2009 redken.com for salons

Rodney Cutler interview with Marta Walsh

Harry Josh Master Stylist Behind Gisele’s Hair Reveals Spring’s Most Wanted Hairstyles : Trends can be fleeting, but you can always count on the experts at John Frieda to help you achieve timeless yet of-the-moment style with effortless tricks and accessible product recommendations.

Harry Josh, the master stylist behind the iconic looks of A-listers like Gisele, Ellen Pompeo and Fergie, John Frieda International Creative Consultant Harry Josh tells Cosmopolitan magazine in its May issue (on stands now) how to achieve the season’s must-have style no matter what your hair type.

Got Fine Hair?

THE GOAL: A natural look that adds volume and movement every time you turn your head.

THE TRICK: Focus on the lower part of strands and stop stressing about all-over waves.

HOW TO: Blow dry the top portion of hair from cheekbones up. Leave the bottom of your hair slightly damp and coil it into a tight bun. Blast the bun with a blow-dryer until its dry. Mist with a flexible hair spray like John Frieda Luxurious Volume All-Out Hold Hair Spray, $6.50.

 Got Medium Hair?

THE GOAL: Sleek spirals that twist away from your face to show off your features without crowding them out.

THE TRICK: Hold the curling iron vertically as you twist it clockwise to create coils that fold into your natural texture.

HOW TO: Apply a smoothing spray all over to minimize frizz and protect from heat styling (try the new John Frieda Frizz-Ease Heat Defeat, $6.50) then blow dry.

Loosely wrap 1-inch sections around a medium-barrel iron starting at chin level (remember to hold the iron vertically as you twist). Then gently rake fingers through hair and shake out so it settles into piece-y waves.

Got Thick Hair?

THE GOAL: Keep curls weightless and airy to avoid looking droopy or heavy.

THE TRICK: Create diffused waves by brushing them out to add lift and life.

HOW TO: Apply an anti-frizz formula (Josh recommends a drop of John Frieda Frizz-Ease Thermal Serum, $10) and dry with a diffuser, then curl random sections with a large-barrel iron.

Leave the ends out so they bend in different directions and create bounce. Finally, flip hair over and lightly brush out to create subtle waves.