Thanks to ghd, Talking Makeup is excited to give you a sneak peek to Mercedes-Benz Fashion Week Swim 2010!  

MARA HOFFMAN: Hair lead: Omar Lopez for ghd

“The Modern Hippie”

The Look: For her Resort 2010 Swim collection, Mara Hoffman drew inspiration from a spiritual exploration in the desert, which translated into a variety of unique silhouettes and colorful psychedelic prints, ranging from bold and bright to softer and more feminine

The ghd Way: Clean, bouncy waves for a modern take on the classic hippie coif. Lopez prepped the hair with ghd creation spray to protect models’ hair and provide a flexible hold for styling. He used a variation of ghd’s summer wave technique to create the clean, textured waves which was done by placing the ghd IV styler near the roots of hair and turning it 180 degrees upward and away from the scalp.

The ghd IV styler was slowing pulled down until it reached the midpoint between the roots and the ends, then flipped 180 degrees the opposite way and pulled all the way through the remaining half. Once the waves were created, Lopez misted ghd sea spray throughout to give the look definition and its overall beachy, matte texture.

WHITE SANDS AUSTRALIA: Hair lead: Andy Bodine for ghd

“The Ethereal Goddess”

The Look: Celestial glamour reigned supreme with frilly bandeau bikinis in a heavenly mix of sweet gelato colors.

The ghd Way: Beautiful cascading curls polished to perfection. Bodine began the look by spraying ghd thermal protector all over to prepare hair for heat styling. Using the ghd IV mini styler, Bodine created the classic ghd ribbon curl throughout the hair. Once the curl was made, a light mist of ghd ultimate hairspray helped set the look.

Finally, just before the girls stepped out onto the runway, Bodine gently finger combed some of the curls to create a little extra volume and give the look a slightly tousled effect.

XTRA LIFE LYCRA: Hair lead: Omar Lopez for ghd

“Sleek and Timelessly Chic”

The Look: Lycra took guests through the decades with archival garments from 1960-1990. The 2010 designer collections featured a variety of timeless styles inspired by elements of nature.

The ghd Way: Lopez created a classic, sophisticated sleek look that complemented both archival and present designs.

Hair was prepped with ghd creation spray to help create a base for heat styling. Using the ghd IV styler, Lopez straightened hair, running the iron through small pieces at a time to limit the amount of volume created and ensure a pin straight result.

Once all hair was straightened, Lopez brushed all the hair straight back to prevent any parts from being created, then sprayed ghd ultimate hairspray at the roots until hair was slightly damp. Lopez alternated between spraying hairspray and brushing hair back until the roots were left looking slick and wet while the ends were left completely dry. The result was a timelessly chic and sleek style that would easily complement all fashions from past, present and future collections.

CIA.MARÍTIMA: Hair lead: Craig Carter for ghd

“Classic Grace & Grandeur”

The Look: Beautiful sea shades from blue to green inspire the color palate for Cia.Marítima’s 2010 collection which featured turquoise, emerald and royal blue while incorporating neutral shades such as coral, brown, white and black.

The ghd Way: Carter created a twist on a classic look that resulted in an anything-but-basic pony.

First Carter prepped the hair with ghd thermal protector, dampening each section to protect the hair from heat styling while retaining its moisture. This created the perfect base for the ultra sleek style.

Using the ghd IV styler, Carter ironed the hair completely straight (the ghd IV mini styler was used for the areas closer to the hairline), then brushed it into a high pony that rested between the occipital and the crown of the head. The pony was secured with an elastic tie and wrapped with a braided gold cord around the base.

Finally to tame any flyaways, Carter used ghd ultimate hairspray around the hairline and a couple drops of ghd polishing serum throughout the pony for a clean, sleek finish.

ghd’s revolutionary styling irons and thermal protecting hair beauty range are available at great salons across the globe and in Sephora, as well as online at www.ghdhair.com  and www.sephora.com .

Andy Bodine for ghd backstage at Kevan Hall interview with Marta Walsh

Thanks to ghd, Talking Makeup is excited to give you a sneak peek to Mercedes-Benz Fashion Week Swim 2010 in Miami!

CRYSTAL JIN: Hair lead: Jodi Aucoin for ghd

“The Classic Bohemian Beauty”

The Look: Crystal Jin never could find styles, colors and fabrics which matched with her personal taste and as a result has created her luxurious swimwear line out of necessity and her outdoor roots. The stunning 2010 collection reflects the classic bohemian beauty.

The ghd Way: What better way to mimic the timeless free-spirited beauty than with a modern tribute to the late Farrah Fawcett. Aucoin first prepped hair with ghd creation spray to protect models’ hair and help it retain movement after heat-styling. She then used the ghd IV styler to curl hair away from the face, echoing Farrah’s classic look. Aucoin used the root drag technique throughout most of the hair, then created root lift at the crown using the ghd IV styler.

After the curls were gently separated using fingers, Aucoin worked a couple dots of ghd polishing serum from the ends of the hair up which gave it more texture and definition. Finally, she backcombed the crown for an extra dose of volume and misted the entire look with ghd ultimate hairspray.

RED CARTER: Hair lead: Omar Lopez for ghd

“Trashy & Flashy Circa 1984”

The Look: “My theme this year is Rock & Roll Space Hooker Circa 1984. It’s very flashy and trashy. I’m going to show my true self this time,” Red Carter described on his 2010 collection.

The ghd Way: Lopez reinterpreted the rock and roll space-age theme from the collection and worked a beachy flavor into it for the runway. The result was a sculpted, sophisticated look that was tough, yet glamorous all around. First, ghd sea spray was sprayed into the hair then diffused throughout using a blow dryer. Lopez created a part in the hair that ran from ear to ear, passing through the crown, then secured each half into tight ponytails.

After working a bit more ghd sea spray into the back piece, Lopez backcombed the top part/interior of the ponytail to give it more texture then rolled it up into the head, securing it with bobby pins. The same rolled shape was mirrored in the front half with a slight variation as the front ponytails were placed off center and more to the side, coming down slightly more towards models’ foreheads. A final misting of ghd ultimate hairspray provided additional hold for the runway.

ghd sea spray: Hair lead: Omar Lopez for ghd

“Big. Bright. Bold.”

The Look: Inspired by the music of the 80s, L*Space designer Monica Wise created a collection that reflected all things bright and bold from the memorable decade.

The ghd Way: Lopez had one thing in mind when creating the look for the show: BIG! He started off prepping hair with ghd thermal protector, creating a layer of protection for the models’ hair. Using the ghd salon styler, Lopez created big curls then rolled each piece inward, securing with pins to help the curl set.

After the rolls had time to set, Lopez took the pins out of each curl and backcombed each piece to create loads of volume and lift, particularly at the roots. As each section was backcombed, a light mist of ghd ultimate hairspray was applied to hold the lift and keep the curl. Lopez finished with one final mist of ghd ultimate hairspray to set the entire look and give it extra staying power.

ghd’s revolutionary styling irons and thermal protecting hair beauty range are available at great salons across the globe and in Sephora, as well as online at www.ghdhair.com and www.sephora.com .

Omar Lopez interview with Marta Walsh

ghd Runway Report Fall 2009 New York Fashion Week: MATTHEW WILLIAMSON Hair lead: Paul Hanlon for ghd.

“Chic. Graphic. Minimal.”

The Look: Straying from the typical bohemian style of collections past, Matthew Williamson wanted a whole different look for his latest collection. The result: graphic prints, structural designs, and a spectrum of vibrant colors and textures.

The ghd Way: Smooth, sleek, multi-textured hair polished to perfection.

First the ghd Directive Team prepped the hair with ghd thermal protector, dampening each section, to protect the hair from heat styling while retaining its moisture. This helped to create the perfect base for the ultra sleek style.

An extreme side part was created on either side of the head as a small amount of ghd obedience cream was applied throughout the hair. The hair was then blow-dried to a smooth finish using the ghd ceramic brush.

Using the ghd IV styler, the ghd Directive Team ironed the hair completely straight (the ghd IV mini styler was used for the areas closer to the hairline and on models with shorter hair), making it a point to achieve a sleek and straight effect without too much body.

To finish the look, the team took diagonal partings from the top of the ears, working towards the part line, and sprayed each section with ghd ultimate hairspray smoothing out the roots with a small brush. Each section’s roots were sprayed until damp and brushed down firmly while the ends of the hair were left untouched by the hairspray. To complete the look, ghd reflection spray was lightly misted throughout the hair. The result was a gradient of textures: slick and wet at the roots, slightly glossy mid-shaft, and completely dry, yet still healthy and sleek at the ends.

ghd’s revolutionary styling irons and thermal protecting hair beauty range are available at great salons across the globe and in Sephora, as well as online at www.ghdhair.com  and www.sephora.com

ghd Artistic Ambassador Andy Bodine shows you how to recreate Jessica Alba’s look using an array of ghd products.

Look 1: Sleek and Sassy: If you’re born with natural texture in your hair like Jessica, you’ll need to use an iron to get hair looking this sleek.

Start off with a lightweight product, like ghd thermal protector, which protects hair from the heat of your styling tools. The formula also controls static and brings out your hair’s natural shine. On hair with medium length, I use the ghd IV styler to straighten strands from root to tip. To prevent the style from looking too stiff and straight, slightly curl the ends inward. The ghd IV styler is great for this since the ceramic plates are beveled and float (meaning they have more give when you use it to curl, which prevent dents or lines in the hair). For Jessica’s fringe, I would use the ghd IV mini styler which comes with ½” plates that are great for using on shorter styles. After using the styler, apply just a small amount of ghd shining serum to smooth the cuticle and you’re ready to show off your sleek, sassy style. 

Look 2: Textured and Tousled: If your hair is like Jessica’s and naturally has a slight wave in it, after showering use a product that helps define that natural wave. I use ghd texture lotion on hair when it’s still slightly damp. The formula is great at defining and piecing out your hair’s natural texture without looking or feeling too stiff. Use a diffuser with your blow dryer when drying the rest of your hair to prevent frizz, then apply ghd sea spray which has Dead Sea salt crystals to help recreate movement in hair and also provides a good hold that lasts throughout the day.

If your hair doesn’t have the natural wave in it, try creating a loose wave with your styler. I take a section of hair and place my ghd IV styler close to the root. Once I clamp down on the piece, I turn the styler 180 degrees away from the face and slowly pull through to the ends of the hair. The more quickly you pull through, the looser the wave and the great thing about this look is that if your waves turn out slightly messy, it looks even better! Finish the look with ghd sea spray to add matte texture and you’re good to go!