ghd Runway Report Fall 2009 New York Fashion Week: MATTHEW WILLIAMSON Hair lead: Paul Hanlon for ghd.

“Chic. Graphic. Minimal.”

The Look: Straying from the typical bohemian style of collections past, Matthew Williamson wanted a whole different look for his latest collection. The result: graphic prints, structural designs, and a spectrum of vibrant colors and textures.

The ghd Way: Smooth, sleek, multi-textured hair polished to perfection.

First the ghd Directive Team prepped the hair with ghd thermal protector, dampening each section, to protect the hair from heat styling while retaining its moisture. This helped to create the perfect base for the ultra sleek style.

An extreme side part was created on either side of the head as a small amount of ghd obedience cream was applied throughout the hair. The hair was then blow-dried to a smooth finish using the ghd ceramic brush.

Using the ghd IV styler, the ghd Directive Team ironed the hair completely straight (the ghd IV mini styler was used for the areas closer to the hairline and on models with shorter hair), making it a point to achieve a sleek and straight effect without too much body.

To finish the look, the team took diagonal partings from the top of the ears, working towards the part line, and sprayed each section with ghd ultimate hairspray smoothing out the roots with a small brush. Each section’s roots were sprayed until damp and brushed down firmly while the ends of the hair were left untouched by the hairspray. To complete the look, ghd reflection spray was lightly misted throughout the hair. The result was a gradient of textures: slick and wet at the roots, slightly glossy mid-shaft, and completely dry, yet still healthy and sleek at the ends.

ghd’s revolutionary styling irons and thermal protecting hair beauty range are available at great salons across the globe and in Sephora, as well as online at www.ghdhair.com  and www.sephora.com