Mariah Carey Forever New Perfume: Mariah Carey takes her happiness seriously. That’s why she has named her new women’s scent “Forever.” It’s due out in September 2009.

“I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time,” said the entertainer, whose first scent, M by Mariah Carey, launched in September 2007.

“When we work with celebrities, we aim to put together a project which is representative of their life,” said Ron Rolleston, executive vice president for global fragrance marketing at Elizabeth Arden, of the new women’s launch. “Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”

Introducing Black Amethyst From Bath & Body Works, the rich tones of fall captured in a sultry fragrance.

The scent of autumnal woods mingled with the sensual mystery of Black Amethyst. Designed exclusively for Bath & Body Works, Black Amethyst is an exotic, seductive addition to their Signature Collection.

The alluring scent combines woody notes of patchouli and sandalwood with a crisp citrus twist and floral heart to create an evocative fragrance experience.

John Gamba, Master Perfumer at Givaudan, created Black Amethyst with autumn’s deep, rich mysterious hues in mind. “When we started the fall project, I wanted something new for the Signature Collection in the vein of chypre or floral woody,” explains Gamba. “My search brought me to the deep, rich colors of Fall. Black Amethyst was built on a modern chypre structure created to reflect that richness. To add sensuality, I added a sumptuous blend of patchouli, sandalwood, vetiver, vanilla and musk.”