TM just got the word that Taylor Swift is launching her first fragrance. Taylor announced the name of her signature fragrance, Wonderstruck, in this morning’s issue of Women’s Wear Daily.

Taylor Swift announces new fragrance Wonderstruck.

“Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.”-Taylor Swift

“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”

Quotes from Taylor in WWD: “I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way. Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you could layer so many different scents to create a beautiful end result.”

The beginning of something magical…Wonderstruck by Taylor Swift. Taylor Swift and Elizabeth Arden introduce Wonderstruck, Taylor’s debut fragrance available nationwide at prestige department stores in October 2011.

New York, N.Y. – Grammy Award winning singer/songwriter Taylor Swift has partnered with Elizabeth Arden to launch her first signature fragrance. Wonderstruck will debut in prestige department stores nationwide in October 2011.

THE INSPIRATION

With its eclectic and traditional aesthetic, Wonderstruck draws inspiration from Taylor’s personal life experiences, making every element of the brand authentic.

The name Wonderstruck comes from the song “Enchanted” on Taylor’s current album, Speak Now. Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor hopes to capture this feeling in her fragrance.

THE FRAGRANCE

Created by Taylor with perfumer Olivier Gillotin of Givaudan, inspiration came from Taylor’s favorite memories and scents. Wonderstruck is a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.

“Taylor has so many appealing qualities that have captivated fans, making her the superstar she is today. She had a vision for this fragrance and we could not be more thrilled to help her make it come to life. As the fragrance is revealed note by note, each spray delivers hints of her beauty, femininity, success and independence.”- Olivier Gillotin of Givaudan

Alluring

The flawless beauty of freesia, apple blossom and raspberry spark a swirl of vibrancy and feminine allure.

Authentic

In the heart, a sweet surprise of blissful vanilla is embellished by airy, sun drenched honeysuckle and white hibiscus.

Engaging

Notes of golden amber and sandalwood are woven with a kiss of lush peach.

THE PACKAGING

A perfectly charmed deep purple bottle holds this enchanting fragrance. The iridescent rainbow finish, never before used in the fragrance industry, gives the bottle a magical glow. The antiqued gold charms that adorn the bottle were hand-picked by Taylor and are reminiscent of her unique style. The Moravian star, dove and birdcage charms are signature decorative elements that evoke Taylor’s whimsical flair. The charms appear once again within the intricate detail of the embossed cap, capturing Taylor’s love of hidden messages. The carton is a modern day patchwork, homage to the many fabrics Taylor has collected on her travels. The finishing touch to the package is a gold embossed 13, which fans will recognize as Taylor’s lucky number.

THE COLLECTION

Eau de Parfum Spray, 3.4 fl. oz/100ml $59.50

Eau de Parfum Spray, 1.7 fl. oz/50ml $49.50

Rollerball, .33 fl. oz/10ml $18.00

Scented Body Lotion, 6.8 fl. oz/200ml $29.00

Scented Bath Gel, 6.8 fl. oz/200ml $25.00

All prices are manufacturer’s suggested retail prices in US dollars.

Available in Department and Specialty stores in October 2011.

ABOUT TAYLOR SWIFT: Taylor Swift is a four-time GRAMMY winner, the reigning Entertainment Weekly and the Academy of Country Music Entertainer of the Year, and is Billboard’s 2011 Top 200 Albums Artist. She is the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and in 2010 sold more albums than any other artist in any genre of music. With 1,046,718 copies sold in the US in the first week of release, her Speak Now album scored SoundScan’s biggest single-week sales total since 2005 and is the biggest debuting country studio album in history. With the release of Speak Now, Taylor made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week. Taylor, who writes all of her own songs, has career record sales now in excess of 20 million albums and 33 million song downloads. Her Fearless album was 2009’s top-selling CD, and she was the top-selling artist of 2008.

Last year, at the age of 20, she became the youngest artist in history to win the music industry’s highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance. Her 6x-Platinum FEARLESS album is the most awarded album in Country music history.

In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music’s top prize when she took home the CMA Award for Entertainer of the Year. Taylor currently holds the Billboard all-genre records for the longest charting album of this century, for most Top 20 debuts in a calendar year, and for the largest overall airplay audience for a country-based act.

Taylor is on tour in support of SPEAK NOW, and is currently slated to play 98 shows in 17 countries in 2011. Her 15-month, 107-date FEARLESS 2009/2010 Tour sold out arenas and stadiums in 88 cities in five countries spanning four continents.

Get swept away to Paris and indulge in an array of Patisserie macaroons with the new Marc Jacobs Splash Collection. Inspired by the simple, yet decadent pleasure of a Parisian patisserie, these three limited edition scents awaken the senses and entice the palate as the perfect summer treat.

Packaged in luxurious glass bottles, these in three crisp scents: Apple, Biscotti and Pomegranate.

Apple: Aromatic and energizing, this intriguing fresh scent evokes the tartness of an Apple, Lemon and Grapefruit, with the unexpected surprise of Rosemary, Jasmin and Magnolia. Developed by Yann Vasnier of Givaudan in a crisp, green tint.

Pomegranate: Capturing the sparkling radiance of this exotic fruit, this vibrant fragrance also exudes Mandarin Flowers, Bergamot, Rhubarb and Sugared Musk. Created by perfumer Patty Hidalgo of Fragrance Resources in an inviting warm tint.

Biscotto: The perfect pick-me-up, this savory scent tempts the senses with Freesia, Bergamot, Orange Flower, Pistachio, and Vanilla. Developed by Richard Herpin of Firmenich in a warm, gold tint.

Each scent from the Splash Collection retails for $68 and are available March 2010 at Saks, Sephora, Bloomingdales, Nordstrom and March Jacobs Boutiques.

Mariah Carey Forever New Perfume: Mariah Carey takes her happiness seriously. That’s why she has named her new women’s scent “Forever.” It’s due out in September 2009.

“I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time,” said the entertainer, whose first scent, M by Mariah Carey, launched in September 2007.

“When we work with celebrities, we aim to put together a project which is representative of their life,” said Ron Rolleston, executive vice president for global fragrance marketing at Elizabeth Arden, of the new women’s launch. “Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”

Perfumer Olivier Gillotin of Givaudan worked with Carey to create the modern opulent floral, which has top notes of neroli, lotus blossom and dewy green apple; a heart of tuberose and gardenia, and a drydown of white musk and exotic woods. “When I first met with Mariah, I was inspired to create a glamorous, opulent floral,” said Gillotin. “I wanted the scent to be radiant but to also evoke a warm sensuality. This fragrance has iconic white florals, which convey a powerful message of feminine sensuality and classic glamour.”

The collection includes eau de parfum in three sizes — 1 oz. for $42, 1.7 oz. for $55 and 3.3 oz. for $65 — as well as a 0.5-oz. parfum, $250, and a 6.8-oz. body lotion, $28.

Read Full article here: wwd.com

John Varvatos ARTISAN will debut in March 2009 as the latest addition to the designer’s fragrance collection from JV Fragrances & Skincare, a subsidiary of Shiseido America Corporation. ARTISAN completes the trilogy of the John Varvatos men’s fragrance portfolio and continues to build on the impact of this highly original lifestyle brand.

John Varvatos was closely involved with every step of the development of his new fragrance, so ARTISAN bears his imprint: the finely wrought details, the signature mix of old world craftsmanship and modern technique. According to the designer, “Every aspect of my new fragrance, Artisan-from the carefully calibrated elements that comprise this unique scent to the handwoven flask that contains it-reflects the artisanal hand. The result is a truly timeless quality, one that evokes both my respect for the past and my vision of the future.”

John Varvatos/Photo: Richard Phibbs.

The ARTISAN bottle was inspired by the clean lines and casual elegance of a traditional flask. Its profile echoes the contemporary silhouette of the Classic and Vintage fragrances but, as with all John Varvatos fragrances for men, different textures create a striking new design. Hand-woven rattan in a rich caramel color encases the flask, giving each bottle its own eclectic character. The metal cap with an antique blackened finish features a debossed logo. The result is an unmistakable sense of painstakingly crafted luxury that exudes its own unique charm.

Once again, John Varvatos partnered with Rodrigo Flores-Roux of Givaudan to create this signature scent. A masculine, contemporary and very personal take on the citrus theme, John Varvatos ARTISAN represents a merging of the classical citrus and herbal tonalities used in a traditional Eau de Cologne.

Top Notes: Sicilian clementines, juicy tangelo fruit, mandarin oranges, wild thyme, marjoram from Spain and Greek lavandin.

Heart Notes: North African orange tree blossoms, Indian murraya, essence of orange jasmine tree and ginger extracts.

Background: Kephalis and Georgywood, ambery belambre and musky serenolide.
Collection and Suggested Retail Prices:

•Eau de Toilette 125 ml (4.2 fl. oz.), $75 US
•Eau de Toilette 75 ml (2.5 fl. oz.), $55 US
•Deodorant Stick 75 g (2.6 oz.), $22 US MSRP

The 4.2 oz Eau de Toilette will preview exclusively with Nordstrom, the John Varvatos boutiques and at johnvarvatosfragrance.com in mid-February. Neiman Marcus and Saks Fifth Avenue will launch Artisan in mid-March and the entire range will launch nationwide in approximately 900 upscale department and specialty stores in April. Shortly thereafter, John Varvatos ARTISAN will expand to key international markets.

Introducing Black Amethyst From Bath & Body Works, the rich tones of fall captured in a sultry fragrance.

The scent of autumnal woods mingled with the sensual mystery of Black Amethyst. Designed exclusively for Bath & Body Works, Black Amethyst is an exotic, seductive addition to their Signature Collection.

The alluring scent combines woody notes of patchouli and sandalwood with a crisp citrus twist and floral heart to create an evocative fragrance experience.

John Gamba, Master Perfumer at Givaudan, created Black Amethyst with autumn’s deep, rich mysterious hues in mind. “When we started the fall project, I wanted something new for the Signature Collection in the vein of chypre or floral woody,” explains Gamba. “My search brought me to the deep, rich colors of Fall. Black Amethyst was built on a modern chypre structure created to reflect that richness. To add sensuality, I added a sumptuous blend of patchouli, sandalwood, vetiver, vanilla and musk.”

Top Notes: Bergamot Italian, Juicy Mandarin, Sparkling Tangerine, Zesty Orange, Waterfruits, Crisp Melon.
Mid Notes: Lily of the Valley, Magnolia Blossom, Sheer Gardenia, Tuberose, Freesia, Peony Petals, Camellia.
Drydown Notes: Patchouli, Sandalwood, Vetiver, Vanilla, Musk.

Among fragrance aficionados and Bath & Body Works shoppers alike, Signature Collection scents are considered a best-kept secret-expert blends of superior ingredients for a fraction of the cost of prestige brands.

Black Amethyst Eau de Toilette is debuting in a beautiful newly designed, larger bottle that will be available for $26.50; this fragrance is also available in a Body Lotion ($10.50), Body Butter ($15.00), new luxurious formulated Shower Gel($10.50), Creamy Body Wash ($10.50), Body Splash ($12.00), Bubble Bath ($12.00), Body Cream ($12.00), and Hand Cream ($12.00). The collection also expands into home fragrance and Anti-Bacterial products.

WHERE TO FIND IT: Exclusively at Bath & Body Works stores and via www.bathandbodyworks.com