Scarlett Johansson was named GQ magazine’s Babe of the Year. I totally agree except I had to double take to make sure it was indeed miss Johansson. Doesn’t really look like her, especially in the second image. Nonetheless we love!

Express celebrated the launch of the brand’s second men’s fragrance, Honor, while commemorating our men in uniform during NYC’s Fleet Week celebration during Memorial Day weekend.

Girls dressed in Express sailor-inspired pieces at the Intrepid Pier on Saturday, May 29th, 2010, were handing out samples of Express Honor. A over-sized, 12 foot replica of the Express Honor bottle was stationed at the pier all day for the sailors and visitors to take photos with the nautically dressed Express girls. Express was taking photos of Fleet Week participants who may go on to be featured in an upcoming issue of GQ Magazine.

Express Honor is an edgy new scent for men. Developed for the fashion-forward man, Express Honor reflects the brand’s sexy, alluring persona. Confident and bold, the raw fragrance is inspired by a scene that’s underground swank, a city that’s no-rules cool and a life that never sleeps. The fresh, aromatic fragrance is available at Express.com and Express stores nationwide for $44.90 (1.7oz.) and $59.90 (3.4oz.).

GQ launches the first monthly magazine reader application optimized exclusively for the iPad, a digital version of the April 2010 issue featuring Shia LaBeouf on the cover. GQ is the first Condé Nast magazine to be available on the iPad.

“This seems not only like an exciting moment in publishing but the first bright, backlit day of a new era, so GQ is proud to be right there at the launch of it,” said Jim Nelson, editor-in-chief of GQ.

“What’s important here is that we’re using technology to complement our mission, not compete with it,” said Michael Hainey, deputy editor of GQ, who oversaw the creation of the app. “With the iPad, readers can now purchase an entire issue of GQ—every word, every photograph, every ad that’s in the print edition—in digital form. They can even buy back issues. We’re giving fans of GQ the opportunity to read GQ wherever they want to—and buy that month’s issue wherever they are. I’m very proud of what our team has accomplished and am excited about where we will go from here.”

In addition to providing all content from the print issue, the app offers two ways to read the magazine that are unique to the iPad:

a) In horizontal, or landscape, mode, readers get every spread in the magazine. Navigation is made even easier thanks to the “scrubber” at the bottom—thumbnails that show a reader where they are within the issue.

b) When the reader turns the device to portrait, or vertical, mode, they get the iPad-optimized version of the magazine. Here, users can read one story at a time and also take control of what they want to see, when they want to see it, and how: They can zoom in on photos, read captions, and increase font size.

Plus, the April issue comes with additional multimedia content not in the print issue: exclusive behind-the-scenes video from the Rielle Hunter photo shoot, bonus outtake photos, and hotlinks to songs.

Navigation is simple and easy, thanks to a pop over table of contents that a reader can call up at any time.

Finally, readers can purchase back issues (dating to December 2009 when the GQ iPhone app first became available) and create and organize their own digital GQ library.

The Audit Bureau of Circulations (ABC) has approved the app as a digital replica of the magazine, so it will count purchases towards the total circulation of the April issue of GQ. The app is available now for $2.99 from the iPad App Store or at www.gq.com. The app was developed and built in-house by Condé Nast Digital.

Calvin Klein Underwear and GQ have partnered up for an exclusive augmented reality (AR) advertising campaign across 12 countries. The AR component of the print campaign is exclusive to GQ and features the recently announced, diverse group of campaign models that includes American actors Kellan Lutz and Mehcad Brooks, Spanish tennis star Fernando Verdasco, and Japanese soccer star Hidetoshi Nakata and I can’t stop watching them on xmarkyourspot.com It’s hot! Most beautiful men in one ad, just too beautiful:)

Kellan Lutz for Calvin Klein Underwear

Twelve editions of GQ will run Calvin Klein Underwear’s new and first-ever Augmented Reality (AR) advertising beginning with the April 2010 issues, it was announced today by the magazine. Calvin Klein Underwear will be one of the first fashion companies to run AR advertising. It is planned that the ads will appear exclusively in the April issue of the US GQ, on sale March 23, 2010, as well as April issues in China, Korea, Australia, Mexico, Taiwan, and India, and in May issues of GQ editions in France, Germany, Spain, Italy, and the UK.

WATCH Augmented Reality Demo:

The AR print ads are one element of the innovative Calvin Klein Underwear campaign – the most global and digital campaign to date for the brand—in support of its latest men’s introduction, Calvin Klein X Underwear. GQ.com will also run ads that will link directly to xmarkyourspot.com, a new branded destination for you to access all materials and videos featuring the campaign.

Kellan Lutz for Calvin Klein Underwear

Mehcad Brooks for Calvin Klein Underwear

If you have a webcam you will be able to view the AR films by visiting the brands’ dedicated microsite at xmarkyourspot.com. Once in the Augmented ‘X’ section of the site, you can either hold up the ad from the magazine or a print-out of the AR code in front of your webcam. A 3D box will then appear which allows you to select from four short films created exclusively for the GQ AR program.

Fernando Verdasco for Calvin Klein Underwear

“This truly global initiative from Calvin Klein Underwear perfectly harnesses the media muscle of the worldwide GQ brand franchise,” said Peter Hunsinger, VP & Publisher of GQ. “The Augmented Reality element ensures total engagement with our ardent readership of both fashion and technology loving consumers. Calvin Klein Underwear in GQ, with these four guys, is simply put, lights out.”

“Calvin Klein Underwear is excited to be partnering with GQ on this interactive component of our campaign,” said Helen McCluskey, President, Warnaco Intimate Apparel and Swim. “It was important for us to create a sharable experience for our consumer, and the unique combination of our talent, creative, and the Augmented Reality technology create a compelling participatory experience.”

Hidetoshi Nakata for Calvin Klein Underwear

“GQ is the perfect partner for this exciting initiative and our first foray into Augmented Reality,” said Tom Murry, President & CEO, Calvin Klein, Inc. “Calvin Klein X Underwear is a very important launch for the company, and we wanted to make a powerful statement with the creative – but it was also imperative that it was executed boldly. The resulting campaign is provocative, engaging, and fun and we feel that using innovative programs like these in partnership with an authoritative brand like GQ will resonate successfully with our consumer globally.”

The imagery for the digital campaign includes both still photography by fashion photographer Mikael Jansson and digital films produced by Darius Khondji, shot in New York City. The multi-media campaign was conceived and executed by Trey Laird and Laird & Partners. Laird & Partners collaborated with digital agency Syrup on the conception and execution of the digital components.

Calvin Klein Underwear official site

Victoria’s Secret model Miranda Kerr has a sexy photo spread in the February 2010 issue of GQ, on newsstands January 26th. Here’s a sneak peek:

Victoria’s (Best Kept) Secret. Miranda Kerr was the first Australian model to join that superhot clique, the Victoria’s Secret Angels. (Why her? See photos.) Yes, she dates the wimpy Orlando Bloom. But we’ll try not to hold that against her. Read full article in GQ.com

Photo Credit: Alexi Lubomirski/GQ

See more Miranda Kerr in sexy photo spread in the February 2010 Issue of GQ

Photo Credit: Alexi Lubomirski/GQ

In the February 2010 issue of GQ is naming the 25 Most Stylish Men in the World for 2010, and heading up the list is Johnny Depp. Also making the list: Robert Pattinson, David Beckham, Ed Westwick, Ryan Gosling, Jay-Z, Tom Brady, Anderson Cooper, LeBron James and more! The February issue of GQ hits news stands nationally on January 26 and is available on iTunes. GQ will be posting the complete list for people to vote on THE MOST stylish man, later today on GQ.com.

Read full article in GQ.com

Cover photo: Patrick DeMarchelier / GQ

This is another one of those :”…the only ‘normal’ photo I could find”. Rihanna is featured in GQ Magazine January 2010 edition in quite revealing and pushing the envelope type of poses. To me, Rihanna looks like she’s rebelling . It’s complicated! The article and interview with Rihanna in GQ titles: Good Girl Gone Badass. Do you love?

Actress Sienna Miller graces the  British GQ Magazine Cover September 2009. I quite like Sienna on this cover, she reminds me of Jane Fonda in the 1960′s. I also love Sienna’s hairstyle, part in the middle and soft waves. Sienna seems very comfortable and natural on this cover, maybe it’s that fluffy chair, or maybe because it’s was shot for British GQ, her homeland:)

View rest os Sienna Miller’s photos for British GQ

More celebrity hair watch today!

Indie darling Zooey Deschanel stars in (500) Days of Summer, a romantic comedy, is featured in the latest GQ with hair by Danilo, Pantene stylist!

Via: men.style.com

Rihanna shaves her hair!  Also, singer Cassie shaved half of her hair back in April! Can this be a new hair trend? (what do you think?:)

via: nydailynews.com Photo credit:FilmMagic;INFphoto

via: nydailynews.com Photo credit:Loccisano/Getty

Katerine Heigl goes brunette, I already miss her Hollywood blonde locks…

via: stylenews.peoplestylewatch.com 
Roger Walsh/Landov; John Shearer/WireImage