On the heels of a fiercely successful relaunch of the Sebastian Professional brand in July 2008 comes the latest wave of breakthrough product innovation from P&G Professional Care: the new Flaunt Collection. This four-piece collection of Shine Stylers is the birth child of extensive consumer and stylist research and the answer to the demand for multi-functioning products that eliminate trade-offs.

In January 2009, the Flaunt Collection will join the newly reinvented range of more than 30 powerful Sebastian Professional care and styling products to offer a unique set of benefits that masterfully complement the brand’s portfolio of versatile, inspirational and style-amped products.

Charlotte Ronson: In addition to new products and sleek packaging, Sebastian’s new advertising campaign will feature unexpected style visionaries in their own right – whether tapped from fashion, film, music or any other untapped well of inspiration. London-born and NYC-raised, Charlotte Ronson (Samantha Ronson’s sister) represents the spirit of Sebastian Professional as a multi-tasking designer, a brand builder and master of expressing her personal style. And now, Charlotte will parlay her identity as fashion innovator and style icon into the beauty world as the fearless face of Trilliant, the star product of the new Flaunt Collection.