Cameron Diaz was a luminous presence at Tuesday’s UK premiere of What To Expect When You’re Expecting. Makeup artist Emma Lovell used Hourglass Cosmetics to create her leading lady look with a focus on dramatic eyes, plum lips and radiant skin. “The makeup was designed to complement Cameron’s cream Stella McCartney jumpsuit, her choppy blonde bob and her dramatic earrings. I wanted a cute feline eye to be the main attraction, keeping the lips pretty and fresh with a plum stain.”

Cameron Diaz' makeup. Do you love?

How to get Cameron Diaz’ makeup look

Skin: Emma primed the skin using Hourglass No. 28 Primer Serum, which infuses the complexion with 28 beneficial ingredients as it prepares it for makeup. “I love it because it makes the skin lovely and smooth,” she says. She then followed with Hourglass Immaculate Liquid Powder Foundation in Sand to ensure an exquisitely matte complexion. She also dabbed Bobbi Brown Tinted Eye Brightener under the eyes.

Cheeks: Emma applied Hourglass Illume Crème-To-Powder Bronzer Duo in Sunset. First she applied the bronze shade to contour underneath the cheekbones and then followed with the blush shade on the apples of the cheeks. “I like to use my fingers to seamlessly blend them,” she says. She finished the cheeks off with a hint of luminizer.

Eyes: Emma started by filling in the brows with MAC Eye Brow Pencil in Fling. She then used Hourglass Visionaire Eye Shadow Duo in Gypsy, applying the shell shimmer shade on the lid and the deep copper shimmer shade in the socket line and along the lash line. She followed with Hourglass Calligraphy Liquid Eye Liner in Ebony. “I started with a very a thin line at the inner corner of the eye and made it thicker as I went along, kicking it out for a subtle kitten eye. After the liquid liner, I went back along the line with the deep copper shadow to soften it—it’s not so retro that way.” After applying Hourglass Film Noir Full Spectrum Mascara on the lashes, she applied a full set of fake lashes.

Lips: Emma used Hourglass Femme Rouge Velvet Crème Lipstick in Nocturnal, a plum berry shade, and applied it with her fingertips to create a stain effect. She finished with a coat of Rodial Glam Balm. “Cameron took the lipstick with her for touchups during the night,” she says.

New Hot Makeup: Hourglass Cosmetics’ Fall 2010 launches – Film Noir Full Spectrum Mascara and a brand new lipstick collection – Femme Rouge Velvet Crème Lipstick. Both were a collaboration between Hourglass founder Carisa Janes and Artistic Director Gina Brooke. In case you are not familiar with Gina, she is Madonna’s uber-talented makeup artist and has worked with a lot of other A-list celebrities such as Anne Hathaway and Naomi Campbell.

Gina Brooke with model

Femme Rouge Velvet Crème Lipstick ($30/each) is a collection of 12 gorgeous shades of hydrating lipsticks that are paraben-free. Each lipstick features an embossed Hourglass icon and comes in an engraved case that is refillable. Shades include vibrant reds, creamy nudes, hot pinks and more.

Film Noir Full Spectrum Mascara ($28) adds instant drama to lashes without clumping or flaking. Lashes become extra volumized and long for a sultry look.

Both recently launched on HourglassCosmetics.com and will be available in the coming weeks at Barneys, Sephora and Sephora.com.

On Friday, September 10th, 2010, Hourglass will host a “Runway to Realway” Fashion’s Night Out event at the Sephora store in New York City’s Union Square. Artistic Director Gina Brooke and a team of makeup artists will create a performance art, avant-garde makeup show featuring the Fall 2010 collection, followed by consultations and Q&A. The event will take place from 5:00 pm – 10:00 pm, with Gina’s performance at 7:00 pm. Amazing!

Summer is right around the corner and everyone is looking for the perfect bronzer to create a luscious brown tan. Hourglass Cosmetics is launching a brand new product for summer, Illume Crème-to-Powder Bronzer Duo in Sunset ($40), a bronzer and blush in our gorgeous, signature swivel compact. Paraben, fragrance, oil and wax free, Illume’s formula creates a soft, velvet finish and stays fresh on skin all day without blotching or streaking. It also features vitamins A & E to provide moisturizing and antioxidant benefits.

Additionally, Hourglass is adding a shade to Illusion Tinted Moisturizer ($55) –  their lightest yet, Shell.

Hourglass Cosmetics is also adding Fortune, a metallic pink gold shade to their ever popular Extreme Sheen Lip Gloss ($28).

All three will be available in May 2010 at Barneys New York, Sephora and Sephora.com.

ABOUT HOURGLASS
A line that truly embodies modern luxury, Hourglass Cosmetics combines timeless extravagance and style all in one elegant collection. From lush shades to incredibly luxurious packaging, makeup has never been so stunning – or perfecting. Created by beauty veteran Carisa Janes, each innovative product is formulated with the latest cosmetic technology and cutting-edge ingredients. Many contain anti-aging properties yet leave out harmful ingredients such as parabens, phthalates and sulfates. Offering a full collection of color cosmetics and brushes, Hourglass is celebrated for its “complexion perfecting” products such as Veil Fluid Makeup, Veil Mineral Primer, and Illusion Tinted Moisturizer. The brand is available at Sephora, Sephora.com and Barneys New York. For more information on the line, please visit www.hourglasscosmetics.com.

Introducing Prodigy Lip Gloss Collection for Spring by Hourglass Cosmetics!

I’ve discovered the Hourglass Cosmetics on my last visit to Barney’s New York here in Scottsdale Arizona and fell in LOVE. Their lip gloss is super glossy, come in hot shades, and super glam!

Prodigy by Hourglass Cosmetics is a line of lip glosses that come in the most adorable packaging – a flat “tube” that conveniently fits into a clutch or back pocket. So cute and practical! Available in a range of stunning shades, Prodigy is truly the perfect “it” accessory this spring. The Best Part: “Tube” features a metalized outer shell to conveniently fit into the palm of the hand or slip into a back pocket or clutch. Silky and non-tacky texture provides high shine and comfort. Enhanced with Vitamin E to hydrate and protect the lips from becoming chapped and dry.

Offers superior water-resistant color. Paraben-, sulfate-, phthalate, and fragrance-free. Available in Eden, Hypnotic, Legend, Opium, Pulse and Surreal.

Retails at Sephora.com on 2/18/2010

Talking Makeup loves new makeup brands.  Just more new makeup products to explore. Here is a good one, Hourglass Cosmetics created by Carisa Janes. 

Hourglass Cosmetics Sheen Reflective Lipgloss is a luxury lip gloss.  What makes Hourglass Cosmetics Sheen Reflective Lipgloss special is that its water-resistant, smooth and non-sticky.  Comes in 5 hot shades like: Beach, Creation, Primal, Truth, and Verse.  Cost: $26.