The World of Polo. Polo Modern Reserve, Polo Blue and Polo Black. A wardrobe of fragrances for every facet of today’s modern man

Inspired by rich traditions, fascinating people and iconic places, Ralph Lauren creates a universe of style that gives form to our dreams and aspirations. Men around the world look to him as a model for living abundantly by embracing a variety of experiences. Like Ralph Lauren, the Polo man is quintessentially modern. He leads a full life comprised of many lifestyles and inhabits a world of his own making – the World of Polo.

The World of Polo is a trilogy of fragrances – Polo Modern Reserve, Polo Blue and Polo Black – that expresses three facets of today’s Polo man: Traditionalist, Sportsman and Urban Sophisticate.

Ignacio “Nacho” Figueras, world class professional polo champion, is the face of The World of Polo’s print campaign that was shot by renowned photographer Bruce Weber. Appearing in the advertising for Polo Black since 2005, Nacho will now be the official spokesmodel of Polo Blue and the latest men’s fragrance introduction, Polo Modern Reserve. Nacho will also star in a television commercial that depicts the three fragrances directed by Weber.

Polo Modern Reserve:  The definition of heritage, classicism, authenticity and country living.

“Polo isn’t just a fragrance. It’s a tradition…a way of life.”- Ralph Lauren

The man who wears Polo Modern Reserve is a traditionalist. He has refined tastes, is passionate about polo and appreciates the luxury of spending time with his family in the country. He embraces life and values heritage. He is today’s classic man.

Polo Modern Reserve is an aromatic leathery fragrance juxtaposing crisp notes with deep, sleek woods and sensual sueded leathers.
• Top Notes: Cardamom, Fresh-Cut Basil, Pimento Berry
• Mid Notes: Vetyver-Leather, Liquid Jasmine, Precious Myrrh Incense
• Base Notes: Humidor Wood, Patchouli, Sueded Leather

Inspired by a classic gentleman’s flask, Polo Modern Reserve’s bottle employs the distinctive green glass of the original Polo fragrance, as well as its elegant gold cap and bold Polo Pony.

Polo Blue: The embodiment of athleticism, aquatics, freedom and casual elegance.

“Like style, color can change the way you feel. Blue has always had a very calming effect on me. It reminds me of sitting by the ocean, staring at a clear blue sky, and the comfort of my favorite pair of jeans.”- Ralph Lauren

The man who wears Polo Blue views luxury as a state of mind. Polo Blue is his definition of casual elegance. He is an adventurous man who loves the camaraderie of sailing and the freedom of the open sea. Polo Blue is an aquatic escape for this refined sportsman.

Polo Blue is a fresh aquatic fragrance comprised of calming, inviting and invigorating fragrance notes. The fragrance bottles the coolness of the ocean, the warmth of the sands and the smooth touch of a light sea breeze.
• Top Notes: Melon de Cavaillon, Watery Melon, Fresh Cucumber, Tangerine
• Mid Notes: Basil, Clary Sage Absolute, Geranium
• Base Notes: Washed Suede, Velvety Moss, Amber Wood, Patchouli Coeur, Sheer Musk

Polo Blue is captured in a cobalt-blue glass bottle, which embodies the masculinity, freedom and energy of the modern athlete. The signature flask-shaped bottle is accented with the Polo Pony emblem and a silver cap.

Polo Black: The statement of seduction, sophistication, sensuality and urban living.

“There is a sensuality about the man who wears Polo Black. He is sexy, confident, and cool – just like the fragrance.” – Ralph Lauren

The man who wears Polo Black is daring, powerful and modern. His style is elegant and well suited to the city. He possesses a worldly sophistication, a downtown attitude and an urban flair.
Polo Black is an aromatic wood fusion. It creates an intriguing combination of crisp energy and dark sensuality. The result is sexy, mysterious and slightly dangerous.
• Top Notes: Iced Mango, Spanish Sage, Green Effervescent Accord
• Mid Notes: Silver Armoise, Lush Liquid Accord, Hedione
• Base Notes: Sandalwood, Timberol, Tonka Bean, Patchouli Noir

The Polo Black packaging is sophisticated and masculine. It is inspired by Polo’s signature flask design, but reinterpreted with black glass and a silver cap and accented with an oversized Polo Pony in silver.

Discover the Polo Fragrance wardrobe: Three fragrances for three lifestyles. Polo Modern Reserve, Polo Blue and Polo Black are all available at fine department stores and www.RalphLauren.com

World-class professional polo champion Ignacio “Nacho” Figueras is the new face of Ralph Lauren’s The World of Polo. Already the face of Polo Black, Nacho was recently chosen to represent Polo Modern Reserve and Polo Blue in print and advertising campaigns because he embodies the many facets of today’s modern Polo man.

“Nacho personifies The World of Polo by living the lifestyle represented by each of the fragrances,” says Guillaume de Lesquen, President, Worldwide, Ralph Lauren Fragrances. “When he isn’t playing polo in the world’s most prestigious tournaments and promoting its heritage as an ambassador, he is sailing with his young family off the coast of Punta del Este, Uruguay and breeding horses on his ranch outside of Buenos Aires.”

Born in Argentina in 1977, Nacho developed a love for horses and the game of polo by the age of nine.

By the time he was 17, Figueras began his professional polo career. Nacho’s name has become so synonymous with the sport of polo that the American Museum of Natural History looked to Figueras to donate his polo equipment to their 2008-2009 exhibit, “The Horse”, and he has been matched against England’s Prince William and Prince Harry in Great Britain’s Sandhurst Tournament.

“I am grateful for the opportunity to pursue my life’s passion, which is playing and advancing the game of polo, and I am truly honored to be the new face of the World of Polo,” says Figueras. “My relationship with the Ralph Lauren brand is precious to me and to have been given this new opportunity to partner with Ralph Lauren Fragrances is a dream come true,” says Figueras.

Figueras divides his time between the United States and Argentina. Currently, Figueras is playing for Neil Hirsch’s Blackwatch Polo team in Bridgehampton, New York in the summer and in Palm Beach, Florida during the winter season. He returns to his ranch in Argentina for the spring and fall.

Off the field, Nacho’s natural charisma made him the face of Ralph Lauren Black Label clothing and the Polo Black fragrance in 2005. In 2007, Polo Ralph Lauren began sponsoring his Blackwatch team and debuted a line of Blackwatch clothes. In 2009, he was named the face of Polo Modern Reserve and Polo Blue, making him the spokesmodel for The World of Polo. Renowned Photographer and Director Bruce Weber shot him for The World of Polo print and television campaign. Nacho has also appeared on the PBS show Charlie Rose and in magazines such as Vanity Fair, V, New York Magazine, New York Times Style Magazine and the cover of Hamptons magazine.

Nacho is married to Delfina Blaquier and father to their 9-year-old son Hilario and 4-year-old daughter Aurora.