All Posts Tagged With: "Jason Wu Fall/Winter 2010 Show"

Backstage at Jason Wu Fall 2010 Hair by Aveda

Aveda lead stylist Odile Gilbert created a soft, romantic “flat chignon” using Aveda Control Force Hair Spray at the Jason Wu Fall/Winter 2010 Fashion Week show in New York.

“The Jason Wu hair look for this season is all about charm—this is a look of romance and innocence. I took inspiration from Holly Hunter in the film, “The Piano.” –Odile Gilbert for Aveda

Q: What is the inspiration for your collection? What is the look you are capturing?
“This season, I was inspired by Irving Penn’s photographs—especially the platinum prints. I wanted to reflect Penn’s own personal style in my collection, as well as his body of work.”– Jason Wu

L to R: Jason Wu and Odile Gilbert

Q: You have made a real effort to “green” your show this season. How do you feel about this accomplishment?
“In addition to my collection having a somewhat earthy inspiration and theme, keeping the entire enterprise eco-friendly is of the utmost importance to me. By using “green” products backstage and keeping waste to a minimum, the fashion community can do their part to lessen their environmental impact.” – Jason Wu