La Prairie debuts its next chapter in the fragrance story, a provocative portfolio of scents: Life Threads.

Deemed Silver, Gold, Platinum ($125 / 1.7 FL OZ EDP), Life Threads come together to represent the various roles, stories and threads of our life.

SILVER: a floral woody with notes of bergamot, tuberose, jasmine, orange blossom, sandalwood, solar musk and peppery moss
GOLD: a spicy Oriental with notes of tangerine, plum, clove, pepper, cinnamon, rose, lily of the valley, cedarwood and vanilla
PLATINUM: an elegant and edgy chypre floral with notes of plum, violet leaf, jasmine, rose, leather, patchouli, vetiver and oakmoss

From scent to sound…Life Threads comes alive with a partnership with acclaimed NYC singer/songwriter Lucy Kaplansky, who penned a “Life Threads” song inspired by the fragrances and the emotions they evoke. You can experience true retail-tainment with Lucy’s in-store performances at select La Prairie doors nationwide, as she performs “Life Threads” and other hits. With the purchase of a Life Threads fragrance, you will get a signed Lucy Kaplansky CD. See www.lifethreads.com  for details on Lucy and retail-tainment events.

From scent to sight…see snippets of the lives of Silver, Gold and Platinum-wearing women in fragrance fantasies on www.lifethreads.com . Artistically shot with an accompanying narrative describing the scene unfolding before the viewer’s eyes, the short films address the topics of love, passion, career, family and choices women face daily.

Whether you prefer Silver, Gold or Platinum, you’re sure to love the modern elegance of the scents and the bottles they’re encased in. At once simple yet futuristic, the silver, gold and platinum thread-wrapped bottles incorporate the juxtaposition of shapes and angles and planes and the sensual feel of different material and textures.

Life Threads are NOW available at available at Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and www.laprairie.com .

To get Twilight Star Ashley Greene red lips you might want to try the following:

Revlon ColorStay Ultimate Liquid Lipstick in Top Tomato (left). L’Oreal Infallible Plumping Lipgloss in Plumped Red (right).

la prairie Cellular Luxe Lip Colour in Cardinal (left). Motives by Loren Ridinger Rich Formula Lipstick in Ruby (right).

Image via www.hollywoodtuna.com

Renowned NYC makeup artist Raychel Wade (www.cheektochic.com ) is the new Colour Ambassador for La Prairie and making appearances at select doors nationwide to spill her secrets on colour and give women her insider picks on La Prairie must haves for your makeup bag.

La Prairie Colour Ambassador Raychel Wade

Raychel’s expertise is in sizing up women’s “makeup personalities” based on their lifestyles, then helping them edit their makeup bags to streamline keepers and fill in the holes of anything that’s missing. From CEOs to recent college grads, brides to baby boomers, Raychel’s worked her makeup magic on them all!

Raychel’s kicking off her official partnership with La Prairie at Saks Fifth Avenue New York during their annual “Brushes with Greatness” event (Wed. July 15 with a bonus day of Raychel on Thur. July 16), sharing a sneak peek at La Prairie’s Plumage de Nuit fall colour collection and her industry insider know-how with customers.

Plumage de Nuit is a complete colour story with products for the eyes, face, cheeks and lips. The collection (each item under $70) showcases an essential array of rich autumn colours encased in La Prairie’s signature, status symbol-esque silver beaded compacts. The must-have item in the collection, according to Raychel Wade? The universally flattering Cellular Treatment Illuminating Face Powder – a sleek highlighter / diffuser with the most subtle shimmer to bring a radiant glow to any skin tone and act as an instant pick me up, morning, noon or night.

WHEN & WHERE:
Wednesday, July 15th (bonus day! Thursday, July 16th)
12 – 7pm
**last appointment at 6:30pm

Saks Fifth Avenue
611 Fifth Avenue (at 49th Street)
New York City

RSVP: 212.940.2142
(Limited Appointments!) $175 reservation fee is redeemable in La Prairie product purchased day of event; you’ll also receive a chic woven silver makeup bag to store your colour essentials.