Talking Makeup is excited to give you a Lancôme Inside Scoop: Anne Hathaway’s in a NEW Magnifique perfume Commercial!

The latest Magnifique commercial is featuring Lancôme ambassador Anne Hathaway. The new commercial was filmed in March at New York’s most buzzed about nightclub – The Box. The ad reveals a sexy, confident and dynamic Magnifique woman (Anne!). Anne was styled by fashion maven Rachel Zoe and worked one-on-one with a choreographer for a week prior to the shoot where more than 100 extras packed the set for the production.

Watch Anne Hathaway In NEW Lancôme Magnifique Perfume Commercial HERE!

Lancôme has unveiled its new major feminine fragrance in grand style at the Grand Palais in Paris on June 10th 2008. A gotha of beauty professionals gathered to discover the new creation called Magnifique while the notes of “C’est Magnifique” by Cole Porter played in the air. Actress Anne Hathaway is the spokesperson for the fragrance.

The name of the fragrance is a reference to a feminist ad campaign that was launched last year by the brand to promote images of successful women and which is fronted by Juliette Binoche and Elsa Morante. A community platform website has been set up also at www.magnifique-women.com to encourage participation from consumers.

A global roll-out is planned for September 2008. (via: The Scented Salamnder).

Lancôme ‘Magnifique’ Eau de Parfum: The fragrance that celebrates her vibrant femininity, her joie de vivre. Infused with the spicy impertinence of saffron, the warmth of roses and the smoky embrace of exotic nagarmotâ wood. SRP: $65 for 1.7 oz. $85 for 2.5 oz. (via: nordstrom.com).