How To Get Adrienne Bailon’s Hairdo: Are you in a winter hair rut? Need to give your hair a revival? Actress and singer Adrienne Bailon was feeling the same way when she came into the Hair Rules Salon in New York City this week. Adrienne turned her hair over to the salon team, led by texture- guru Dickey, to give her hair a much-needed boost. The mastermind behind the texture-based salon and hair care brand, Dickey has decades of experience bringing out the best in every texture imaginable, from the runway to the red carpet. “I want something new and different to start of 2010,” Adrienne told Dickey. “I want to go back to blonde – they say that blondes have more fun; let’s see!”

Adrienne Bailon Visits The Hair Rules Salon

Dickey and his team went to work, giving Adrienne gorgeous golden highlights, a clean cut, and a sexy blowout.

“I’m obsessed with my new color!” Adrienne gushed. “Ask any of my twitter followers – I literally ask at least once a week what color I should have. This will be my color for the next year at least. I just LOVE it – I look sun-kissed.”

Adrienne Bailon and The Hair Rules Salon Dickey

Want Adrienne’s golden tresses? Here’s how in three simple steps from Dickey and the Hair Rules team:

Step 1: Frame the face with light, golden highlights

“Start with a single a single process and a half head of pale, golden highlights,” says Hair Rules colorist Katiria. “These highlights will brighten the face. Add lighter, golden pieces around the front, so that you get the sun-kissed look but you’re still a brunette. This look is going to be easier to maintain. Being a full blonde is a lot to keep up.”

Step 2: Hydrate your hair

“Shampoo your hair with the Hair Rules Daily Cleansing Cream – great for color treated hair,” says Dickey. “This no-suds formula has the perfect pH balance for bringing moisture back into your hair.”

Step 3: Don’t be afraid to get a trim

Adrienne Bailon and colorist Katiris at The Hair Rules Salon

“Since she’s been trying to grow out her hair, Adrienne was hesitant to go for a cut,” says Dickey. “But when you notice your hair’s losing volume, it’s time for a trim. This will keep the split ends from moving up the hair, causing it to break off.”

Dickey gave Adrienne a simple cut, cleaned up her layers and blended her growing bangs into her haircut. He finished the look by applying the Hair Rules Nourishment Leave In Conditioner and blowing hair dry with a round brush to smooth it out.

I love L’Oréal Professionnel Série Expert everything! It works amazing on my frizz prone dry hair! This is why I’m excited about their latest addition: L’Oréal Professionnel NEW Série Expert Force Vector targeted reinforcement to strengthen fragile, weak hair. Force Vector is uniquely formulated with Glycocell technology to provide intense and cumulative reinforcement to hair without weighing it down.

The Technology: To achieve today’s hottest looks, women often rely on excessive styling, heat appliances or chemical treatments, which, over time, can traumatize and weaken the hair structure. As the surface of the hair shaft erodes, the cuticle and cortex are exposed to further damage, leaving the hair fiber fragile and weak with decreased elasticity and resiliency. As a result, hair feels coarse, lacks shine and is difficult to style.

New Force Vector counters this damage with Glycocell, the latest in haircare technology from L’Oréal Professionnel. Glycocell combines Incell technology and Royal Jelly Extract to deliver targeted strength and reinforcement to fragile, weak hair. Incell strengthens the natural cohesion of the hair and increases its resistance to external stressors, for long-lasting conditioning results. Royal Jelly Extract is a nutrient-rich substance produced by bees that provides concentrated essential amino acids and vitamins to the hair. Together these technologies are designed to reinforce hair that has been compromised due to external aggressions, leaving it stronger and more resistant to breakage.

The Products

Série Expert Force Vector is a collection of five NEW products, including one exclusive in-salon treatment and a new star retail product:

• Force Refill Intense Reinforcing In-Salon Treatment: Force Refill is a new intensive haircare treatment offered exclusively in L’Oréal Professionnel salons. Applied evenly through thoroughly washed and towel-tried hair, this reinforcing treatment helps fortify the hair fiber against damage from external stressors. Incell Max technology delivers the maximum level of reinforcement and strength with the highest concentration of Incell of all Série Expert products. (Suggested Salon Charge $15 – $20)

• Force Vector Reinforcing Anti-Breakage Shampoo: This translucent shampoo gently cleanses fragile, brittle hair with a light foaming action. Glycocell technology (Incell and Royal Jelly Extract) reinforces and strengthens the hair fiber with 5x more reinforcing agents than traditional Série Expert shampoos. Due to the high dosage of Incell, this shampoo produces a concentrated, rich creamy lather instead of the traditional foamy lather. 8.45 fl. oz. – SRP $21.00

• Force Vector Reinforcing Anti-Breakage Conditioner: This lightweight conditioner fortifies the hair, leaving it detangled and soft. Glycocell technology (Incell and Royal Jelly Extract) reinforces and strengthens the hair fiber. Palm Oil adds light moisture and manageability. 5.0 fl. oz. – SRP $21.00

• Force Vector Reinforcing Anti-Breakage Masque: This light creamy masque treats and fortifies the hair leaving it soft, manageable and protected. Glycocell technology (Incell® and Royal Jelly Extract) reinforces and strengthens the hair fiber. Avocado Oil, rich in proteins and vitamins, provides deep conditioning. 6.7 fl. oz. – SRP $30.00

• Force Vector Reinforcing Anti-Breakage Thermo-Active Treatment:  This silky leave-in cream was designed specifically for the 87% of women in the US who habitually use heat-styling appliances.1 Blow dryers and flat irons can reach temperatures in excess of 400°F, which can damage the integrity of the hair and lead to split ends and breakage. As a result, women with fragile, weak hair are often forced to choose between styling their hair and preserving the structural integrity of the cuticle. With this in mind, Série Expert introduces its first thermo-active leave-in treatment, Reinforcing Anti-Breakage Thermo-Active Treatment that not only protects against heat damage but also works in synergy with heat to create a true at-home treatment for the hair. 5.0 fl. oz. – $19.00

Please visit www.lorealprofessionnel.com  for more information, or to locate a salon near you.

New York Fashion Week Spring 2010 Report: Lead hair stylist Didier Malige for Frederic Fekkai styled the models at Proenza Schouler.

The look of Proenza Schouler:

Didier Malige, lead stylist for Frédéric Fekkai was inspired by the California surfer girl at the Proenza Schouler show. He created beachy, tousled waves by prepping hair with Fekkai Beachcomber Leave-in Conditioner and then spritzed hair with Fekkai Coiff Oceanique Tousled Wave Spray. He finished the look by pulling Fekkai Coiff Magnifique Ultra-Light Finishing Crème through the hair with his fingers. The result was natural, sexy and sun-kissed.

Products used:

Fekkai Coiff Océanique Tousled Wave Spray: Create a tousled, wavy look with this lightweight styling mist. Touchable polymers help to form and rejuvenate waves with flexible control. SRP: $23, 5oz.

Fekkai Marine Summer Hair Beachcomber Leave-in Conditioner: Instantly detangles and boosts moisture, softness and shine with an exclusive blend of Marine extracts help to revitalize, moisturize and repair hair. SRP: $23.00, 4.2 oz.

Fekkai Coiff Magnifique Ultra-Light Finishing Crème: This airy soufflé-like formula floats through layers to add definition and style. Simply “rake” crème through the hair concentrating on the ends to whip hair into its softest, sexiest shape. SRP: $23.00, 1.7 oz. Jar

Guest Review: Marco Pelusi Anti-Frizz Leave-In Conditioner Rated 9.5 by TotalBeauty.com Editor Charli Schuler It’s easy to see why Marco Color Anti-Frizz Leave-In Conditioner with Collagen Color Guard is hairstylist Marco Pelusi’s signature product. Just one or two pumps miraculously detangle knots and tame frizz on all hair types. …More

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