L’Oréal Paris proudly expands its best-selling Collagen Filler franchise with new Collagen Filler Lip, a dual-ended advanced lip contouring treatment with both an Anti-Feathering Cream for redefining lips and a Plumping Serum to plump and smooth lips.

The first of its kind, this intensive lip treatment is inspired by dermatologists’ lip plumping and contouring procedures. Featuring a daily boost of Collagen and Hyaluronic acid, the two key elements that keep lips younger-looking, smooth and defined, Collagen Filler Lip gives lips that youthful look of fullness and definition in just two easy steps.

L’Oréal Paris Collagen Filler Lip Contouring Treatment is available February 2009 at www.lorealparis.com  and chain drug, food, and mass market retailers nationwide for a suggested retail price of $19.99.