MAC Cosmetics, the iconic global makeup authority, has teamed up with none other than the International pop culture phenomenon Hello Kitty, to create a colour story that takes its cue from both the fantastical world of Hello Kitty and the glamorous fashion scene. Somewhere between a coy girl and sexy siren, MAC Hello Kitty represents the desire in all of us to be both innocent and mischievous. More Angelina Jolie than Shirley Temple, the feisty new colour collection takes its inspiration from the complex, yet elegantly feminine sensibility. Please welcome MAC Hello Kitty available everywhere MAC is sold February 12, 2009.

In celebration of the partnership, MAC has taken it to the stylish next level and tapped into its fashion reservoir of friends and assembled a team of 30 internationally renowned designers, to create one-of-a-kind pieces that are inspired by the Hello Kitty collection.

Fashion Designer Zac Pozen and model.

“Since the inception of the brand, MAC’s roots have always been in fashion,” says John Demsey, Group President, MAC Cosmetics. “We support both up and coming and established designers by providing makeup artistry for their runway shows or creating limited edition designer colour collections. It was a natural fit to fuse two iconic brands with fashion, and give both MAC addicts and Hello Kitty obsessed fans something that will keep them talking for a long time,” says Demsey.

Introducing MAC Hello Kitty!

MAC Hello Kitty Colour Collecton: All that’s girly and sparkly. This sophisticated colour story takes its cue from both the fantastical world of Hello Kitty and the glamour of the spring fashion shows. It will feature plush pinks, rich purples, turquoise for extra pop, three-dimensional lickable lips and lashes that were made to bat, all packaged in a sophisticated yet adorable graphic black design to give the line that baaaaaad kitty edge.

MAC paired six playful Lipstick shades with six sparkling Lipglass glosses, two Tinted Lip Conditioners that will have your kisser covered, and two bright and punchy eye quads that can be accented with reflective eye Glitter and Glitter Eye Liners, all of which are perfectly framed by the thickest, most decadent Plush Lash Mascara. Beauty Powder Blush in shades of pink and peach will give the MAC Hello Kitty woman a demure, rosy flush and nails are decorated in fabulous shades of pepto-pink, modern grey and creamy white Nail Lacquer.