MAC Prep + Prime Line Filler, Skin Refined Zone & Transparent Finishing Powder Q&A with Gordon Espinet Vice President Global Makeup Artistry, M·A·C Worldwide.

Q: What are the benefits of using makeup primer?
Using a makeup primer helps to perfect skins appearance as well as ease makeup application. It’s about using the best technology available to give the consumer the results they want, but without the a heavy makeup look. They want a visually perfect editorial finish without the use of additional colour products. At M·A·C, we are extremely focused on our artistry but are still very technology-driven. That is what the Prep + Prime Collection helps to do, in part by decreasing the need for additional color resulting in a more natural effect.