My latest must-have makeup find my loves…is the limited edition Make Up For Ever La Boheme Eye Shadow Palette which can be applied dry, or also with a moistened foam tip (which BTW haven’t tried yet because I’m a busy girl and opt for the quicker dry option).

Makeup Make Up For Ever makeup for Spring 2012

L to R: Lagoon Green, Vegetal Green, Beige, Parma Purple, Brown, Coral

The pigment is a bit sheer yet dramatic enough and shimmers. Another great thing about this palette is the all the shades are very practical and wearable and long wearing. My favorite shade so far is the Brown.

I like to line by bottom lashes with the NEW Make Up For Ever La Boheme Aqua Eyes in dark brown, also a limited edition. It’s long wearing and gives me that softer smoky eye look. I must say, I’m a smoky eye addict. I don’t feel as powerful without it:)

Both products mentioned will be available in Sephora.com and Make Up For Ever Boutiques from February 2012.

Make Up For Ever has launched a big initiative, to go along with the Make Up For Ever HD Complexion Starter Kit, on January 2nd. MAKE UP FOR EVER is hosting its first ever open casting call to find the model for their next Unretouched ad campaign.

Make Up For Ever HD Complexion Starter Kit & Unretouched Campaign

Women (like you perhaps) can create your own picture-perfect make up look and then submit it for consideration via their microsite, www.hd.makeupforeverusa.com. All finalists’ photos will be posted on Facebook and the winner will be flown to NYC for a professional photo shoot in late February.

Make Up For Ever is also launching an interactive shade finder tool to help women find their perfect foundation match online – since they hear from clients all the time that they are too afraid to buy foundation online for the first time because they don’t know what shade they are. You can find the tool here if you want to try it out: www.hd.makeupforeverusa.com/shadefinder.

Loving the Make Up For Ever HD Complexion Starter Kit. In fact, I’m loving Make Up For Ever makeup in general lately.

Make Up For Ever high-definition makeup

“An essential kit for achieving a flawless, high-definition complexion in three simple steps.”-according to Make Up For Ever

The Kabuki Brush is this set is super soft, a must-have. The Microfinish Powder is light and colorless so it just sets your makeup but doesn’t change your foundation color, it’s neutral.

I don’t use the primer as much because I’m a busy lady ha! but on special occasions when I have more time for high-maintenance makeup I use it. The HD Invisible Cover Foundation is great because it’s not grease, too shiny, and it’s long wearing.

The Make Up For Ever HD Complexion Starter Kit set contains:

HD Microfinish Powder

HD Kabuki Brush

HD Microperfecting Primer

HD Invisible Cover Foundation

Loving the Wild & Chic Best of MAKE UP FOR EVER Kit ($103 Value) a limited-edition kit featuring six bestselling MAKE UP FOR EVER products for creating the perfect everyday look. Marta Walsh says: “What I like about this kit is that it has everything you need to get the smoky eye look and it’s long-wearing (so perfect for any upcoming holiday parities, ha!). And it makes great holiday gift.”

Make Up For Ever Makeup

In the Wild & Chic Best of MAKE UP FOR EVER Kit you will find:

HD Microfinish Powder

0.21 oz Aqua Cream in 13 Warm Beige (champagne shimmer)

0.04 oz Travel Aqua Eyes in Mat Black 0L (black)

0.09 oz Lab Shine in Star Collection – S4 (pearly pink beige)

0.5 oz HD Microperfecting Primer

0.23 oz Smoky Lash Extra Black Mascara

Also I love the Wild & Chic Aqua Cream Collection ($242 Value) a limited-edition collection featuring 10 full-size, bestselling Aqua Creams plus a blending blush brush, all in a chic, black-metal clutch. Sephora is the exclusive beauty retailer for this product. What sets these eye creams slash eye shadows apart is that they are super long-lasting.

T to B & L to R: Aqua Cream Waterproof Cream Color in shade 04, 11, 02, 16, 17, 13, 15, 14, 12, 01

I’m a girl all about the eye makeup. This is why I’m super excited about the latest launch from Make Up For Ever.  I got to try the NEW Smoky Lash Couleur in # 3 deep brown and NEW Khol Pencil #9k a matte mocha brown. The mascara makes my lashes instantly bold, long, and volume-full. The eye pencil is soft and makes it easy to draw a line thin or more smoky without pulling on the skin. It’s easy to blend. The shade is blackened-brown a nice break from black with a little bit of a softer effect.

T to B: NEW Smoky Lash Couleur in # 3 deep brown and NEW Khol Pencil #9k a matte mocha brown

The Make Up Forever Smoky Couleur collection is inspired by the rich, jewel tone fabrics seen on the fall 2011 runways.  The collections also includes: a limited edition Smoky Eye Shadow Palette.

All products are available at Sephora and Sephora.com August 2011.

TM has the sneak peek to last night’s Nicolita show at Mercedes-Benz Fashion Week Swim – Adrienne Bailon walked in the show and looked very pretty with Make Up For Ever makeup.

Adrienne Bailon At The Nicolita Show at Mercedes-Benz Fashion Week Swim

How to get Adrienne Bailon’s makeup look:

MAKE UP FOR EVER ALLIANCE artist, James Vincent (www.makeupforever-alliance.com), served as key make up artist for the Nicolita show during Mercedes-Benz Fashion Week Swim in Miami. A bright fuchsia lip leads this classic 40’s look into the new century.

Complexion & Cheeks: James wanted the skin to look classically flawless. He used MAKE UP FOR EVER Sculpting Blush in #8 (Satin Indian Pink) to highlight the apples of the cheeks and then applied MAKE UP FOR EVER Super Matte Loose Powder #12 (translucent) all over the face for a modern, matte complexion.

Eyes: Thick outer lashes were the focus of the eyes. James paired MAKE UP FOR EVER Eye Shadows in #17 (espresso) and #165 (dark taupe brown) with Diamond Shadows #312 (dark copper shimmer) and #306 (beige shimmer) and applied to the entire eye. He blended everything deep into the crease and smudged it around the lash line for a soft smoky look. He finished by lining the eyes with MAKE UP FOR EVER Aqua Liner #13 (black) and MAKE UP FOR EVER Aqua Black to bring a nostalgic feel into fashion, and coated the lashes with MAKE UP FOR EVER Smoky Lash Mascara.

Lips: The mouth had a bright pop of pink. James lined the lips first with MAKE UP FOR EVER Aqua Lip #16C and then applied MAKE UP FOR EVER Rouge Artist #36 in fuchsia on top.

Make Up For Ever face chart for Nicolita Show at Mercedes-Benz Fashion Week Swim

Marta Walsh is impressed with the NEW Aqua Liner by MAKE UP FOR EVER. Perfect for hot summer days when you need your eyeliner outstand humidity and if you’re into a precise liquid eyeliner application.

According to Make Up For Ever: ” Aqua Liner is formulated with acrylic copolymer…that forms a flexible film to lock water out. It contains 50% more polymers than traditional eyeliner formulations to ensure a long-lasting, waterproof result, as well as essential amino acids derived from apple juice for high-color intensity and bold pay-off.” $23.

Available at Sephora.com, Make Up For ever Boutique & Studio at Sephora from May 2011.

NEW YORK, March 16, 2011 /PRNewswire/ — MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, is launching its first ever print and online make up campaign that has not been digitally retouched (the ads have been certified by a notary public). The ad depicts a beautiful woman snapping a photo of herself, highlighting the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. HD Invisible Cover Foundation was created to be used in front of unforgiving high definition video cameras and provides results so flawless that the need for retouching has been eliminated. The campaign launches online March 16th, 2011, and will appear this spring in issues of select national magazines.

While unretouched photography has been celebrated by magazines and celebrities alike, there are still very few advertising campaigns that use imagery that has not been digitally altered. HD Invisible Cover Foundation was developed specifically to mask imperfections that are often magnified in front of a camera lens, without adding texture to the skin. MAKE UP FOR EVER is thrilled to show women everywhere that they can look perfect both in front of the lens and in their everyday lives by choosing products that deliver professional results and can stand up to modern technology.

Watch:

To take the print and online campaign to the next level, MAKE UP FOR EVER will also launch a dedicated microsite, www.HD-Not-Retouched.com, which features an interactive short film created to further highlight the models’ perfect complexions and engage users in a meaningful way. The film, which was shot in high definition and appears in slow motion, depicts four models on a seemingly endless staircase at a glamorous party. The models in the video have (of course) not been retouched, but are next to people and objects that have been digitally altered in order to show how deceptive retouching can be to the naked eye.

After watching the video, viewers are invited to play a game which challenges them to discover all of the objects in the video that have been retouched. For each correct answer identifying a person or object that has been altered, the user will be entered into a contest to win a number of prizes, including a trip for two to Mercedes-Benz Fashion Week Swim in Miami (for which MAKE UP FOR EVER is the official make up sponsor), digital cameras, and HD Complexion product. The contest runs from March 16th – April 6th, 2011.

Available in 26 shades to match all skin tones, MAKE UP FOR EVER HD Invisible Cover Foundation provides oil-free, medium-to-full-coverage that creates a soft-focus effect to soften lines and blur imperfections. It retails for $40. Visit Sephora.com for additional information.

MAKE UP FOR EVER is opening its first-ever Boutique & Studios within three Sephora stores in Soho, NY, Las Vegas, NV (at the Venetian) and Costa Mesa, CA (at South Coast Plaza). The first store, in Soho, is opening today, and last night, September 30th, 2010, they had a star-studded grand opening party with Audrina Patridge, Olivia Palermo, Kelly Bensimon and Dina Manzo in attendance.

Audrina Patridge at the MAKE UP FOR EVER Boutique & Studio Opening Party
Photo credit: RYAN MCCUNE / PatrickMcMullan.com

To celebrate MAKE UP FOR EVER’s artistic roots, the brand hosted a “Backstage Onstage” party and fashion show to celebrate the opening of the first-ever MAKE UP FOR EVER Boutique & Studio at Sephora Soho on Thursday, September 30th, 2010. Rock ‘n’ Roll fashion designer, Prince Peter of Prince Peter Collection, lent his designs to be showcased at the event, and his hipster rock looks were matched to beautiful rocker chic make up looks designed by Creator and Artistic Director of MAKE UP FOR EVER, Dany Sanz.

Guests were able experience a runway show from behind the scenes as inside of the new MAKE UP FOR EVER Boutique & Studio, the back of house preparations that lead up to a runway show were on display for attendees to witness before the show. From models getting hair and make up done at lightning speed, to quick outfit changes, to touch ups before stepping onto the runway (which ran the length of the SEPHORA store) guests were right there experience the rush of backstage.

To celebrate the opening of the new MAKE UP FOR EVER Boutique & Studios at Sephora in Soho, NY, Las Vegas, NV and Costa Mesa, CA, the brand will be offering complimentary 20 minute make up tutorials during weekend at each location ($40 value, choose from different services for the eyes, lips and complexion). And, the first 100 clients to take a complimentary lesson will also receive a free Rouge Artist Lipstick in #43, fall’s perfect shade of red.

Opening Weekend: Soho (October 1-3), Vegas (October 8-10), Costa Mesa (October 15-18)

New York Fashion Week SS 2011. Designer: Thuy. Makeup by Make Up For Ever.

MAKE UP FOR EVER ALLIANCE artist, Lottie (www.makeupforever-alliance.com), served as key make up artist for the Thuy Spring/Summer 2011 fashion show during Mercedes-Benz Fashion Week. The make up look was sophisticated and chic to complement but not overpower the feminine clothing which had splashes of color.

Complexion & Cheeks: Lottie first applied MAKE UP FOR EVER HD Invisible Cover Foundation for a flawless complexion, and then applied MAKE UP FOR EVER Pan Cake #3 on top to give the skin a soft, dewy glow. The cheeks were contoured using MAKE UP FOR EVER Sculpting Kit #10 and #20 for definition. Lottie used Aqua Cream #13 as a highlighter on the brow bone and cheeks to add dimension to the face.

Eyes: Lottie used MAKE UP FOR EVER Sculpting Kit #10 and #20 on the eyes as well to get the perfect brown hue with a slight yellow undertone. The inner eye was lined with MAKE UP FOR EVER Concealer Pencil #100 for a bright eyed effect. The eyes were finished with a thick coat of MAKE UP FOR EVER Smoky Lash.

Lips: Lottie applied Rouge Artist #39 to the lips for a soft pinky coral hue.