New York, NY February 4th, 2011 –Maybelline New York has unveiled a new website that allows users innovative ways to explore products, lessons, videos and educational content using engaging and multi-faceted search tools. This is the first time Maybelline is using multi-faceted search in its “Explorer” tools, located throughout the site experience to help users discover all the brand has to offer and find which products and trends are best for them. The new Maybelline.com will inspire and connect with the most discerning of beauty consumers by showcasing a unique, fashion forward brand point of view. The site’s NYC365 section will have an editorial feel, with new content updated daily.

“Maybelline’s new website is our first and most important step toward a new consumer-centric digital ecosystem,” said Sebastien Simpson, director of global digital media and internet for Maybelline New York. “Content, engagement and innovation will continue to fuel our digital footprint as our upcoming efforts will focus strongly on social and mobile.”

“Consumers desire and demand more than just product information,” said Kristen Yraola, assistant vice president of digital media and Internet for Maybelline New York-Garnier-Essie. “We want Maybelline.com to be their go-to online beauty resource. The site experience is more editorial, with new content updated daily that is based on fashion trends, not only from the runways, but from the street as well. We hope that inspires consumers to discover and experiment to find the makeup looks and products that are best for them.”

This February marks Maybelline New York’s fourth season as the official makeup sponsor of Mercedes-Benz Fashion Week in New York. Leading backstage makeup teams will be Charlotte Willer, Maybelline New York’s Global Makeup Artist. An international favorite of advertising and editorial photographers, Willer is known around the world for her love of color and creativity, passions which the fashion world fully appreciates. This season, Maybelline New York and Charlotte Willer will work with an exciting roster of important designers by creating runway makeup looks for the following shows: BCBGMAXAZRIA, Betsey Johnson, Carlos Miele, Catherine Malandrino, Custo Barcelona, Cynthia Rowley, DKNY, L.A.M.B., Max Azria and Vivienne Tam.

Together Maybelline New York and YouTube will offer a live fashion experience via YouTube’s exclusive Live from the Runway channel. The channel will live stream 30 shows from Lincoln Center during Mercedes-Benz Fashion Week in New York. Social media will be integrated into the live stream player, allowing users to comment and tweet about the live action directly on the channel.

“We’re giving consumers new ways to experience the Maybelline New York brand,” said Ali Goldstein, vice president of US marketing for Maybelline New York. “The new Maybelline.com, with its editorial feel and trend-driven information, provides consumers with fresh, user-friendly content that is infused with New York and Fashion – two things that are part of our DNA. Our latest Fashion Week and digital initiatives give our consumers unprecedented access to the most exciting parts of the Maybelline New York brand.”

Maybelline New York is available in over 129 countries worldwide. As the official makeup sponsor of Mercedes Benz Fashion Week in New York City, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com also available in Spanish. Maybe she’s born with it, maybe it’s Maybelline.

Talking Makeup and Marta Walsh has just found out Maybelline New York’s fashion week S/S 2011 lineup!

Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week in New York City’s Lincoln Center, will be creating runway makeup looks for the following shows: BCBG MAX AZRIA, Michael Angel, Vivienne Tam, Z Spoke by Zac Posen, DKNY, Custo Barcelona, Carlos Miele and L.A.M.B. Leading backstage teams will be the inspirational and sought after Charlotte Willer, Maybelline New York’s Global Makeup Artist.

Vogue’s own André Leon Talley and influential fashion blogger and model, Hanneli Mustaparta will be hosting a special live one-hour webcast of Fashion’s Night Out: The Show!

CBS.com announced today a special live one-hour webcast of FASHION’S NIGHT OUT: THE SHOW, the largest public fashion show in New York City history, hosted by Vogue Editor-at-Large André Leon Talley and influential fashion blogger and model Hanneli Mustaparta, Tuesday, Sept. 7 beginning at 7:00 PM, ET.

Talley and Mustaparta will lead the live streaming coverage of the fashion show, presented by Macy’s and Maybelline New York, which will be broadcast live on CBS.com from New York City’s Lincoln Center. The show will feature more than 150 top models and showcase fall’s trends as determined by Vogue and created by the world’s top designers and brands.

“As CBS.com continues to be one of the top sites in the entertainment field, it will prove to be the perfect home for an event of this magnitude,” said Anthony Soohoo, SVP & GM of Entertainment & Lifestyle at CBS Interactive. “We are thrilled to be able to allow our millions of users a first look at fall’s hottest trends in addition to inspiring awareness of the much-needed economic stimulus that Fashion’s Night Out provides.”

On the heels of the webcast, CBS will broadcast FASHION’S NIGHT OUT 2010 on Tuesday, Sept. 14 (10:00-11:00 PM, ET/PT). The special will give viewers a behind-the-scenes look at the making of Fashion’s Night Out, focusing on year two of the event, the months of intense planning and preparation, and tracking the night itself as it unfolds across the globe. Cameras will follow celebrities, designers, editors and retailers as they prepare for one of the most anticipated events of the year, providing a unique view of the creative and logistical work that goes into coordinating an event of this scale.

Also on CBS.com, the FASHION’S NIGHT OUT 2010 Web site at cbs.com/FNO will contain new content daily of exclusive behind-the-scenes footage and photo galleries in preparation for the event, as well as sneak peek videos from the CBS special. Additionally, the search for Fashion’s Number One Fan is currently underway on the site, where fashionistas can upload 30- to 90-second videos explaining why they love fashion and why they should be chosen as Fashion’s Number One Fan for a chance to win a trip to New York City and Fashion’s Night Out 2010.

Now in its second year, Fashion’s Night Out, a worldwide initiative to celebrate fashion and support local economies, was launched in 2009 by Vogue, the Council of Fashion Designers of America, NYC & Company and the City of New York in response to the global economic downturn. In New York City and across the country, participating retailers will stay open until 11:00 PM on Friday, Sept. 10, and offer an array of in-store celebrations, including designer and celebrity appearances, fashion shows and more. In New York alone, over 1,000 participants have already signed on to join in the event. Across the country stores in over 100 cities will celebrate on September 10.

For more information on the webcast and on FASHION’S NIGHT OUT 2010, please visit http://www.cbs.com/FNO.

Official Fashion’s Night Out beauty sponsor Maybelline New York is taking it to the streets for this year’s edition of the biggest fashion party in history!

Maybelline New York is thrilled to announce its exciting lineup of activity for Fashion’s Night Out. for a fantastic evening that is not to be missed!

The Maybelline New York hot spot will set up in the Meatpacking District at 9th Avenue and 13th Street on Fashion’s Night Out. Makeovers? Check. Models? Check. Free products and fashionable prizes? Music, celebrities, designers? Check, check, check –they will have it all!

The first 50 guests to arrive will receive a limited edition makeup bag filled with cosmetics created especially for Maybelline New York by fashion designer Michael Angel.

Top Maybelline New York makeup artists will provide free mini-makeovers using the brand’s latest, straight-from-the-runway products.

Guests who receive makeovers will be invited to walk the mini-catwalk in a “Sensational Strut” contest, for a chance to win a year’s supply of Maybelline New York makeup and other fashionable prizes.

Brand spokesmodels including Emily DiDonato, Jessica White and Lisalla Montenegro will be on hand to judge the “Sensational Strut” contest, provide tips and sign autographs.

Spokesmodel Charlotte Kemp Muhl and Sean Lennon of THE GHOST OF A SABER TOOTH TIGER will get the party hopping with a live DJ set from 8-10PM!

Guests can have their very own Maybelline New York moment by having their picture taken. A special kiosk will be set up for easy uploading to social networking sites.

Fashion designer Michael Angel will also stop by to take part in the festivities!

Maybelline New York Fashion’s Night Out hot spots will also be set up in Chicago (Water Tower building) and Miami (Design District: Garden Lounge).

After an exciting, nationwide search Maybelline New York and CVS/pharmacy have announced the “Cell Block Six” finalists in the Be Sensational And Win Contest. The contest, created by Maybelline New York in partnership with CVS/pharmacy will land the grand prize winner in a performance of Broadway’s Chicago the musical,

The Six finalists’ audition videos can be viewed by visiting BeSensationalAndWin.com. Vote for your favorite contestant before May 7th, 2010. Each voter will automatically be entered into a sweepstakes for a chance to win your own trip for you and a guest to New York City, including air, hotel, and tickets to Chicago, the musical.

Ultimately it’s YOU who decide the Grand Prize winner. The votes for each performer will be tallied and the contestant receiving the most votes will be Broadway bound.

To cast your vote, visit BeSensationalAndWin.com and help decide who will razzle dazzle the audience in an upcoming performance of Broadway’s Chicago the musical.

Maybelline New York announce contest with winner landing on Broadway stage in CHICAGO the musical!

Be Sensational And Win is an amazing contest created by Maybelline New York in partnership with CVS/pharmacy, with the grand prize landing the winner on the Broadway stage, in CHICAGO, the musical. Although it is called a “walk on”, the winner will do much more than walk. Depending on the winner’s ability, you will get to sing, dance and most certainly have lines in this once in a lifetime opportunity.

A Scene from CHICAGO the musical on Broadway at the Ambassador Theatre

Photo Credit: Paul KolnikAuditions will be held at the Ambassador Theatre at 219 W 49th Street in NYC on March 22nd, 2010 from 9am-11am and Noon – 1pm.  Auditions will be guaranteed to the first 100 people. Contestants must bring a recent photo of themselves. Specific auditioning instructions can be found at BeSensationalAndWin.com.

Auditions can also be uploaded on the BeSensationalAndWin.com web site until April 15th, 2010.

For those who want to look like a star, Maybelline New York and CVS invite you to visit CVS/pharmacy at 150 E 42nd Street on March 22nd, 2010, from 11am-7pm for mini-makeovers, product coupons, and discount tickets to CHICAGO, the musical.

Specific auditioning instructions, and razzle dazzle auditioning tips from Michelle Williams, Broadway’s newest Roxie, can be found at BeSensationalAndWin.com.

Red carpet beauty scoop: Get the look of Mary-Louise Parker at the 61st Annual Primetime Emmy Awards. Mary-Luise makeup look was created by Makeup Artist: Tina Turnbow for Maybelline New York.

Stepping onto the red carpet in a single strapped, deep purple Zac Posen dress – Mary-Louise Parker was ready to shine at the Emmy’s! Tina was inspired by the deep purple and indigo tones in Mary-Louise’s dress, and her gorgeous gunmetal grey accessories. To play up the colors in Mary-Louise’s dress, Tina brought out her best features with a dramatic yet classic smoky eye, blushing pink cheeks and nude lips.

Emmy nominee Mary-Louise Parker, nominated for Lead Actress in a Comedy Series for “Weeds” at the 61st Primetime Emmy Awards, Nokia Theatre, Los Angeles CA, September 20, 2009. Photo Credit: Jeff Vespa/WireImage.com

Face: Because Mary-Louise has beautiful porcelain skin, Tina kept her face looking pristine by applying Maybelline New York Dream Liquid Mousse in Classic Ivory – with touches of Maybelline New York Dream Mousse Concealer in Light under the eyes and to the tops of the cheeks to give a contoured look.

Cheeks: To compliment her ivory skin, Tina brushed on Maybelline New York Mineral Power Naturally Luminous Blush in Gentle Pink to the apples of the cheeks to give the look of a soft natural flush.

Eyes: Tina’s inspiration for Mary-Louise’s entire look was the gorgeous opal-toned smoky eye she created with Maybelline New York Expert Wear Stylish Smokes in Amethyst Smokes. Tina used all four shades in the palette to play up her eyes and add drama; the deep purples complemented her creamy skin and dark hair. She then followed with Maybelline New York Line Stiletto Liquid Eyeliner in Black on the upper and lower lash lines. To showcase the gorgeous jewel tones of the shadows, Tina only applied one coat of Maybelline New York Pulse Perfection Vibrating Mascara in Very Black. Pulse Perfection 

Lips: For a barely-there, neutral lip, Tina lined the entire mouth with Maybelline New York Color Sensational Lip Liner in Toast. She then followed up with Maybelline New York Color Sensational Lipstick in Nearly There.

Body: To complete the look, a soft dusting of Maybelline New York Mineral Power Illuminator in Nude was brushed along her collar bones, arms and legs for a red carpet glow.

Maybelline New York to hold sensational event July 30 at Grand Central Terminal Rite Aid and outside Grand Central Terminal. Professional Makeup Artists to offer on-the-spot mini sensational Lipcolor Makeovers inside Rite Aid and under Grand Central Taxi Stand at 43rd Street and Vanderbilt Avenue. Live musical performances by the cast of Broadway’s CHICAGO the Musical under the Grand Central Taxi Stand

Maybelline New York will be center stage Thursday, July 30, with the cast of Broadway’s CHICAGO the Musical to launch Maybelline New York’s new Color Sensational Lipcolor. The fun starts with free on-the-spot mini sensational lipcolor makeovers at the Rite Aid in Grand Central Terminal and outside under the Grand Central Taxi Stand at 43rd Street and Vanderbilt Avenue. Highlighting the event will be live musical performances by the cast of Broadway’s CHICAGO the Musical under the Grand Central Taxi Stand at 3:30 and 4:30 p.m.

Professional makeup artists will provide lip-scriptions and help women identify their perfect lip shades and offer first come, first served mini sensational lipcolor makeovers at Rite Aid, 26 Grand Central Terminal, July 30, 8-10 a.m., 12-2 p.m. and 3-7 p.m. Makeup artists also will be outside under the Taxi Stand at Grand Central Terminal 3-7 p.m.

Visitors can enter to win free tickets to Broadway’s CHICAGO the Musical, with Maybelline New York giving away a free pair of tickets every hour between 3 and 7 p.m. Coupons for Maybelline New York’s Color Sensational Lipcolor, gift bags filled with sample size products and 50 percent off discounts for CHICAGO the Musical will be available on a first come, first served basis.

“We’re thrilled to support the national debut of Maybelline New York’s Color Sensational Lipcolor with the lipcolor makeovers at our Grand Central Station Rite Aid store,” said Judy Wray, Rite Aid Category Manager, Cosmetics/ Fragrances. “From the CHICAGO Dance Mob street team dressed in costume promoting the event inside and outside Grand Central Station to the street performances of the cast of Broadway’s CHICAGO the Musical, this is a tremendously creative promotion that is sure to get some attention.”

The promotion also gives Rite Aid customers a sensational deal on tickets to the hottest show on Broadway, CHICAGO the Musical. Tickets are available for as low as $64 now through Oct. 6 and can be obtained by visiting BroadwayOffers.com or calling 212-947-8844 and using the code CHMBRO625.

With any purchase of Maybelline New York Color Sensational lipcolor, New York customers also can enter to win a CHICAGO prize package with a grand prize of two free show tickets, a post-show backstage tour and a CHICAGO gift basket including a CD/DVD package, stockings, t-shirts and souvenir books. Ten runners-up prizes include two free show tickets. Details are available in Rite Aid stores.

Cosmetics leader, Maybelline New York, along with sports, entertainment and media company IMG, today announced that the beauty brand will serve as the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week in New York City’s Bryant Park. The two year agreement, which will commence at the upcoming spring collections in September 2009, will carry through to the event’s planned move to Lincoln Center in September 2010.

Maybelline New York will support a selection of well-established as well as up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. The makeup teams will be led by Charlotte Willer, the brand’s Global Makeup Artist.

“Solidifying a partnership with Mercedes-Benz Fashion Week in New York is truly exciting for us, and even more so as we have already been sponsoring similar events in Amsterdam, Berlin and Moscow,” said Cyril Chapuy, Global General Manager of Maybelline New York. “As the #1* makeup brand worldwide, we are thrilled to have the opportunity to partner with the world’s most respected fashion platform, which happens to be in our home town.”

“Through this amazing platform, we look forward to bringing our vast beauty expertise and inspired creativity to the exciting world of fashion and of course to our consumers,” said David Greenberg, President of Maybelline New York-Garnier USA.

“We couldn’t be more excited to welcome a global brand of the caliber of Maybelline New York to our lineup of sponsors,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “With the obvious brand association and the endemic nature of the businesses, we couldn’t have hoped for a better fit.”

Maybelline New York is available in over 128 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com also available in Spanish. Maybe she’s born with it, maybe it’s Maybelline.

Mercedes-Benz Fashion Week events provide designers with an international platform to showcase their collections to thousands of industry insiders from around the world, including buyers, retailers, celebrities, VIPs and members of the regional, national and international press. These exclusive and invitation only events take place twice annually in New York and Berlin, and once a year in Miami.