Designer Trina Turk, known for her sophisticated sportswear and signature prints, is this season’s “Mercedes-Benz Presents” designer with plans to debut a Spring 2011 swimwear collection at Mercedes-Benz Fashion Week Swim located at The Raleigh in Miami Beach on Thursday, July 15, 2010.

The “Mercedes-Benz Presents” program recognizes designers that demonstrate dedication to use of quality materials, unique style and innovative design. Trina Turk joins a prestigious list of “Mercedes-Benz Presents” designers including Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, Red Carter and CHADO Ralph Rucci.

“It’s always special to be recognized for my work in a large industry with many talented designers,” said Trina Turk. “Being the Mercedes-Benz Presents designer is an honor as it acknowledges my commitment to unique design and craftsmanship from a brand that is a leader in innovative design.”

The Trina Turk collection showing at Mercedes-Benz Fashion Week Swim incorporates unique prints in a range of colors including sophisticated use of black and white to multi-colored patterns of free flowing shapes. A significant amount of emphasis and detail is placed on hardware throughout the collection going beyond the typical loops and rings to a sophisticated use of unique pieces in gold inspired by Trina Turk’s signature patterns and her love of vintage jewelry and architecture. Trina Turk draws inspiration for this season’s collection from the city of Acapulco in the 1960’s & 1970’s, an era known for glamorous getaways by Hollywood’s rich and famous and the international jetset.

In addition to her runway show during Mercedes-Benz Fashion Week Swim, Trina will make a personal appearance on Saturday July 17th, 2010 from 4-6pm at her store located in the exclusive Bal Harbour Shops – one of only 5 standalone Trina Turk stores throughout the Country. Hosted by Amanda Fernandez-Leon, Jacquelynn Powers, Jilian Sanz and Sarah Arison, the latest styles from the Trina Turk pre fall and swim collections will be featured. A raffia clutch purse will be a special gift with any $300 purchase for this event.

“Trina Turk’s signature patterns and designs are sophisticated yet fun and dynamic,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “Her swimsuits and clothing appeal to individuals who enjoy luxury and warm weather lifestyles, which is a natural fit with the newest Mercedes-Benz E-Class convertible in South Florida.

Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 15-19, 2010. Designers presenting their Spring 2011 collections, include White Sands Australia, Beach Bunny Swimwear, Dolores Cortes, Swell Suits Miami featuring Naila, park & ronen and Olasul, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara, Qiss Qiss, A.Z Araujo, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Kooey Swimwear Australia, Aquarella Swimwear, Lisa Blue and Tyler Rose.

For more information about Mercedes-Benz Fashion Week Swim at The Raleigh, and for a schedule of shows and events, visit www.mbfashionweek.com/miami.

ABOUT TRINA TURK

Established in 1995, Trina Turk began as a collection of contemporary clothing for women and has since successfully grown into a lifestyle brand. Today, Trina Turk designs, markets and distributes full collections of women’s apparel, swimwear, accessories and home furnishings. Trina Turk is distributed throughout the United States in fine department stores including Nordstrom, Neiman Marcus, Bloomingdales and better specialty stores throughout the country. Her own boutiques in Los Angeles, Palm Springs, Burlingame and Newport Beach, CA, East Hampton and New York, NY, and Bal Harbour Shops in Bal Harbour, FL. For more information on Trina Turk, please visit www.trinaturk.com.

The summer season is upon us and the countdown has begun for Miami Beach’s Mercedes-Benz Fashion Week Swim. This July, IMG Fashion is pleased to announce its line-up with a record number of designers to showcase their collections for 2011. The Raleigh will once again become the epicenter of the fashion industry from July 15-19, 2010 as supermodels, celebrities, press and buyers come together to celebrate fashion and beauty with the sexiest swimwear designs in the world.

“Mercedes-Benz Fashion Week Swim is the leading platform globally for designers and swimwear brands to showcase their collections to the world, and we are excited to celebrate our talented roster of designers, said Christina Neault, Executive Producer of the event. “We believe that the response from the design community represents the strength of swimwear as a growth market around the world and the important role this event plays in the industry”.

The week kicks off with a runway show by Trina Turk and opening party on the 15th, followed by four consecutive days of shows featuring collections from White Sands Australia, Beach Bunny Swimwear, Dolores Cortes, Swell Suits Miami featuring Naila and Park & Ronen, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Aquarella Swimwear, Lisa Blue, Kooey Swimwear Australia and Tyler Rose.

Mercedes-Benz Fashion Week Swim is presented annually at Miami Beach’s historic hotel, The Raleigh. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country. This by invitation only event features the top swim designers from the US and abroad showcasing Collections in two runway venues, the Cabaña Grande and the Oasis, as well as The Raleigh’s Historic Pool and Penthouse which will provide spaces for designer cocktails and presentations. All venues can accessed via the event lobby on Collins Avenue at 18th Street.

Mercedes-Benz, the event’s title sponsor, is joined by American Express, DHL, MAKE UP FOR EVER, TRESemmé, Clarisonic Sonic Skin Care, The Raleigh, Ruffino, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.

Mercedes-Benz Fashion Week Swim is an IMG owned and produced event.

For more information, and for press and industry registration, please visit us online at www.mbfashionweek.com/miami.

Follow them on Facebook on the Mercedes-Benz Fashion Week Fan Page!

ESSIE Creates Limited Edition Nail Polish for Mercedes-Benz Fashion Week SWIM.

Mercedes-Benz Fashion Week SWIM

Mercedes-Benz Fashion Week SWIM

To celebrate Mercedes-Benz Fashion Week SWIM and its’ newly launched range of E-class vehicles the luxury car company teamed up with Essie to create a limited edition nail color. The latest custom shade Mars Red was inspired by the 2010 E-Coupe vehicle on display at the Mercedes-Benz Fashion Week SWIM tents. Unfortunately, this buzz worthy color will be available only to those attending the weeks’ soirées but not to fret to get this same look try Essie nail color “Forever Young.”

MAKE UP FOR EVER announced their partnership with Mercedes-Benz Fashion Week Swim, held in Miami, FL from July 15-19, 2009. While the coolest swimwear shows are going on on-stage, MAKE UP FOR EVER will be backstage creating the make up looks for some of the top shows using the hottest colors and highest performance formulas on the market.

As the leader in long-lasting make up, MAKE UP FOR EVER will be highlighting their waterproof Aqua range of products, which includes their award winning Aqua Eyes as well as Aqua Lip, Aqua Smoky Lash, Aqua Black and Aqua Creamliner.

The “it” color of the summer, turquoise Aqua Eyes #7L (worn by model in above image) is their pick for the perfect splash of color to brighten up your look for the office, the beach or the club. For additional pop, top it off with a shimmery shade of turquoise Star Powder #960 or matte turquoise Eye Shadow #72.

To use: MAKE UP FOR EVER Aqua Eyes #7L can be used to line eyes for a techno bright rim of color or can be smudged all over lids for a dramatic pop of turquoise. The waterproof technology keeps it in place all day and all night, so go ahead – work hard, play harder, Aqua Eyes will stay put!

How to get the makeup look on model (image above): Makeup by Dany Sanz, MAKE UP FOR EVER creator and artistic director. Model wears MAKE UP FOR EVER Aqua Eyes #7L, Aqua Smoky Lash, Aqua Black, Aqua Lip #15C, HD Microfinish Powder and UV Prime.