New York, New York (February 2011) – MODELINIA.com is launching the History of Models, an original concept television show that spans 80 years in the evolution of models. From the socialites who doubled as models to the faces that launched international brands, History of Models reflects and investigates how models represent the changing values of the general public.

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The show will air on NYC life (channel 25), the flagship station of NYC Media, the official television network of the City of New York, on February 10 at 8:30pm EST and will encore on February 14 and February 17 at 8:30pm EST.

NYC life explores arts and culture, entertainment and lifestyle, and history and education, and features the people and places that make New York City unique. NYC life is available in the New York tri-state area on broadcast, cable and satellite channels.

The History of Models reminds us of model moments that defined an era:

Who exemplified female independence by earning $300,000…in 1946? Dorian Leigh

Who personified progress in race relations when she became the first African-American model to appear on the cover of Vogue in 1974? Beverly Johnson

Who epitomized the continued success of women in the workplace by going from being the face of corporate brands to becoming the creators of their own brands in everything from calendars to couches? The INC Girls including Cindy Crawford, Heidi Klum, and Tyra Banks

Through images and interviews, the History of Models demonstrates that the rise to prominence of different types of models was an indicator of what was happening in the political, economic, and social spheres of any given era. When American women were looking to free themselves from the home and enter the workplace, Twiggy, a free-spirited model with a pixie cut, reigned supreme. When consumers recoiled from the overindulgences of the 1970s and gravitated towards the health consciousness of the 1980s, Christie Brinkley catapulted to fame.

“The History of Models gives NYC life’s viewers a unique opportunity to explore the ever-changing role that models have played in our society,” said Commissioner Katherine Oliver, Mayor’s Office of Media and Entertainment. “We’re so pleased that, through partnerships with independent producers like MODELINIA, we’re able to bring our viewers engaging programming they wouldn’t see on any other station.”

“New York City means glamour and power all over the world,” said Desiree Gruber, founder of MODELINIA. “It’s the perfect backdrop for the fashion business. We have the hottest designers, the hottest models, new ideas, new faces and a stylish energy unmatched anywhere. That makes NYC life the perfect home for this series. The City offers the kinds of opportunity that inspire women everywhere, and so I am especially proud to have the support of the Mayor’s Office of Media and Entertainment in this unique endeavor.”

The History of Models original television show includes interviews with founder of Elite models, John Casablancas; Kohle Yohannan and Harold Koda, co-curators of the Met’s “The Model as Muse” exhibit; renowned fashion photographer Roxanne Lowitt; supermodels Carol Alt, Dayle Haddon, Linda Evangelista, and Heidi Klum; and also features supporting articles by author Camilla Morton.

Modelinia.com scored an exclusive look at Lara Stone’s latest editorial in the brand new September issue of W Magazine, which not only marks the always note-worthy fall fashion issue, but also Stefano Tonchi’s first full issue.

© Mert Alas and Marcus Piggott

Modelinia.com interviewed Heidi Klum on being Mother. Check out the exclusive baby photos and home videos from when Heidi was a baby! Find out what advice she has for new mom’s that she learned from her own!

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Modelinia.com goes behind the scenes and gets exclusive interviews with designers, Jason Wu and Christian Siriano as they chat with the world’s first eco-model, Summer Rayne Oakes, about their participation in Aveda’s clean water initiative at New York Fashion Week.

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Decked in her Victoria’s Secret undies, Lorraine Schwartz ring and a sequined mini-dress and minus one obvious partner (eh-hem, Ken), a 11.5 inch Heidi Klum Barbie headed to Mercedes-Benz Fashion Week to get a different viewpoint of the backstage happenings. Her 5 foot 9-and-a-half-inch counterpart was awaiting the birth of her fourth child, so Heidi Klum Barbie offered to make the trek to New York. From designers to old friends to gossip girls, Heidi Klum Barbie mingled with the best of them at Mercedes-Benz Spring 2010 Fashion Week:

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• Heidi Klum Barbie congratulated fellow Project Runway judge Michael Kors on a great show
• She sat front row at the Ann Taylor Fashion Show with Amanda Bynes and Gretchen Mol
• She compared bling with Blake Lively at Marchesa

• Alessandra Ambrossio and Heidi Klum Barbie told Christian Siriano how FIERCE his line was. No tranny messes there!
• Mario Testino snapped away as Heidi Klum Barbie struck a pose…very Heidilicious
• Rachel Zoe D-I-E DIED over Heidi Klum Barbie’s sequined mini-dress. Heidi Barbie thought Rachel’s outfit was BANANAS too!

Watch this fantastic makeup tutorial on how to get Megan Fox inspired eyebrows with Johnny Lavoy from MODELINIA.COM: 

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With fall approaching, Modelinia.com is here to give you tips on the hottest makeup trends. For the Fall 2009 season, it is all about bold eyebrows; playing up the shape and intensifying the natural brow color. Precision brows were seen on the runways of Derek Lam and Jason Wu and on celebrities like Megan Fox, Brooke Shields, and Jennifer Connelly.

Johnny Lavoy, Maybelline’s resident makeup experts and the host of Modelinia.com’s series Get the Look, gives step by step instructions on how to get this bold, confident look that is sure to make a statement for Fall!

1. PREP: Prep your face with foundation and blush.

2. EYEBROW PENCIL: Take an eyebrow pencil and create little hair like strokes. Don’t go too heavy!

3. BROW COMB: Blend in any heavy or harsh lines with a brow comb.

4. BROW GEL: Take the brow gel and make upward and outward strokes. This sets the look and tames down unruly hair.

5. MASCARA: Start at the base and work your way out. This opens up the eye and creates dramatic volume.

6. LIP GLOSS: Finish off the look with a great lip gloss!

Thanks to modelinia.com we have this cute video of Heidi Klum interviewed by Canadian supermodel, Coco Rocha.

In this video Heidi Klum gives Coco Rocha tips on camera presence:

This past Monday, May 4th, 2009, Modelinia.com, Margherita Missoni, Arlenis Sosa, Brooklyn Decker, Hilary Rhoda, Joy Bryant and Rachel Roy hosted an ultra-exclusive VIP Party at 1OAK to benefit OrphanAid Africa.

Fashion icon Margherita Missoni hosted an ultra-exclusive VIP Party at 1OAK with Arlenis Sosa, Brooklyn Decker, Hilary Rhoda, Joy Bryant, Rachel Roy, and Modelinia.com to benefit OrphanAid Africa, a non-profit, non-governmental organization aimed to support orphans and vulnerable children in Ghana.

Arlenis Sosa, Brooklyn Decker, & Hilary Rhoda.

Valextra and Margherita Missoni collaborated to design and launch a personalized passport holder in support of OrphanAid Africa. The passport holder, a gift idea for travellers, will be launched internationally in May 2009 and available online at yoox.com and at select retail outlets with a portion of the revenues given to charity.

The soiree was held at 1OAK, also known as one of a kind, the brainchild of Jeffrey Jah, Richie Akiva, Scott Sartiano and Ronnie Madra. Lower Chelsea’s sexiest boite offers a one of a kind lounge experience. The open-air lounge, oak lined ceiling and ostrich leather upholstery, all lend to the mysterious vibe of the exclusive lounge.

Celebrity List: Margherita Missoni, Arlenis Sosa, Brooklyn Decker, Hilary Rhoda, Joy Bryant, Rachel Roy, Chanel Iman, Coco Rocha, Doutzen Kroes, Karolina Kurkova, Ali Stephens, Isabeli Fontana, Jessica White, Phillip Lim, Francisco Costa, Richard Chai, Jason Wu, Thakoon, Julia Resotin Roitfeld, Fabiola Beracasa, Siri Tollerod, Tatiana Santo-Domingo, Magdalena Frackowiak, and more…