Moroccanoil Treatment Wins Stylist Choice Awards

The vote is in– and Moroccanoil has won!

Stylists from across North America have made their voices heard – and voted Moroccanoil Treatment the winner of 2009 Stylist Choice Awards in two leading categories: “Favorite
Prestige Styling Product,” as well as “Favorite Product You Can’t Live Without.”

The Stylist Choice Awards were presented by behindthechair.com at an exciting gala event attended by industry leaders, VIP guests, and stylists from around the nation and reflect the direct voice of the professional. As a young, independent company, Moroccanoil’s mission is to pioneer truly original products of exceptional quality, made exclusively for stylists and their salon clients.

Behindthechair.com is the world’s largest and most influential online community serving the salon industry with nearly a million visitors every month. The annual Stylist Choice Awards have become the most important in the industry. This year the event was webcast globally.

The luxury Moroccanoil brand is the originator and leader in the professional Argan Oil hair product category. They have pioneered a new type of weightless finishing, styling and shine product in one, which protects against UV damage and other environmental hazards. Moroccanoil Treatment’s patented Argan Oil-based formula is rich in Vitamins A, E and F (Omega 6), as well as phenols and tocopherols to nourish the hair and scalp, promote healing and repair. It absorbs into the hair instantly, leaving a natural, silky finish and brilliant shine. Moroccanoil Treatment also softens thick unmanageable hair, restores dull lifeless locks and helps brittle hair become more supple. (MSRP: $39.00 / 3.4 fl. oz.)

Moroccanoil products are found in fine salons nationally. You can find their nearest salon by visiting http://www.moroccanoil.com

Katy Perry’s hair looked edgy-elegant and movie star fabulous for the Grammys last night. Mix-up a cool blend of Marilyn Monroe from “How to Marry A Millionaire” and a touch of Elizabeth Taylor and they were Katy Perry for the night.

Award-winning celebrity stylist Enzo Angileri styled the glam-noir look. Enzo’s favorite black and white Italian films and thoughts of La Dolce Vita were all part of the inspiration. Angileri styles the hair of the world’s most beautiful women including Charlize Theron, Jennifer Lopez, Nicole Kidman, Faith Hill and Demi Moore, and has won numerous awards for his film work.

“Katy’s black hair looks fantastic on her,” says Angileri, “and the dress she wore was pure glamour. This look shows off her beautiful face and features, and emphasizes high-energy shine and the silky texture of her
hair.”

First Angileri blow dried Katy’s hair with a round brush. Next, he used a curling iron to create a loose marcel wave, then curled and shaped the bottom of the style.

Since the focal point of the look was its super-light, silky, natural shine, Angileri used new Moroccanoil Gold Shimmer Spray, infused with Argan Oil, all over the hair for a natural shine that was dramatically visible on the red carpet. It was important that the shine look intense without the look of any silicon-like product in the hair. It had to have the lightness of La Dolce Vita.”

All Products used for Katy Perry’s look are by Moroccanoil: Moroccanoil Treatment for beautiful, extra shine and smoothness.
(MSRP: $39.00 / 3.4 fl. oz.)

Moroccanoil Gold Glimmer Shine Spray for weightless, natural silky-looking shine.(MSRP: $24.00 / 3.4 fl. oz.)

For this season’s Golden Globes, celebrity stylist Robert Vetica created two of the most glamorous looks on the red carpet: Salma Hayek.

Salma Hayek’s Sleek and Sexy Style: To create Salma Hayek’s sexy and slicked-back style, Vetica started with wet hair. “I worked Moroccanoil(tm) Treatment through to detangle and smooth out split ends and then dried the hair straight using Moroccanoil Hydrating Styling Cream to give added shine and smoothness,” he explains.

Salma Hayek wore a Boucheron $250,000 diamond hair wrap which was specially made for her, and the key was to keep the hair looking sleek.

How to get Salma Hayek’s hairstyle: Vetica pulled the hair back into two ponytails, the first one from ear to
crown to opposite ear and pulled it back low at the nape of the neck.

Robert Vetica pulled the remaining hair into a second ponytail, directly on top of the first, back-combing it to give extra lift and to add texture.

Next, Robert braided each section, turned them under and attached them at the nape of the neck. The double braid gave the effect of a unique textured thickness that made the look fresh and new. Then, he wrapped the diamond band around this double braid for a simple but chic effect.

Products used for Salma Hayek’s look:Moroccanoil Treatment for beautiful, extra shine and smoothness.
(MSRP: $39.00 / 100ml).

Moroccanoil Hydrating Styling Cream to eliminate frizz, add definition, brilliant shine and hydrate. (MSRP: $30.00 / 300ml).