The stars were out for last night’s American Music Awards 2010 (AMAS) at the Nokia Theatre in Los Angeles, and Natasha Bedingfield was no exception. The British singer/songwriter was on hand to present the Breakthrough Artist Award to the night’s big winner: Justin Bieber.

Not one for lots of fuss and fluff, Natasha’s AMA hair was chic and simple, not over done. Natasha’s red carpet and presenter dresses were both youthful and energetic so Caile Noble, stylist for the Serge Normant at John Frieda Salon in LA, kept her hair very effortless—with a dramatic side swept bang to accentuate her eyes.

Caile shares with Marta Walsh the step-by-step instructions on how to replicate Natasha Bedingfield’s look:

1) Begin by using a volumizing spray to create lift. Apply at the roots throughout the entire head.

2) Using a small round brush, dry hair at the roots with tension to create lift. Add polish to the ends with a blast of cool air.

3) Give the look added texture and roughness by adding dry shampoo.

4) Create a side swept look by loosely pushing bangs off to one side and setting them with hairspray.

For the past two months the John Frieda team has invited all blondes to audition to win the chance to perform on stage with Natasha Bedingfield at a concert on her tour. Blondes were able to submit their audition videos to YouTube which have now been narrowed down to the lucky finalists. John Frieda invites you to check out: http://www.youtube.com/JohnFriedaUS and VOTE for your favorite blonde!

WATCH Natasha Bedingfield talking about the Sheer Blonde Entourage Spotlight Contest, hair, and music. Also a sneak peek to Natasha’s concert in New York City for the Sheer Blonde Entourage kick off event.

For more information about all things blonde and upcoming Sheer Blonde Entourage events in your area, log on to www.forblondesonly.com. The website is a one-stop destination for exclusive blonde rewards.

The Sheer Blonde Entourage will be in a town near you hosting events and perks exclusively for fair-haired girls:

Chicago: June 7 – June 11, 2010

Los Angeles: July 12 – July 16, 2010

Last week I got invited to New York City for the John Frieda Sheer Blonde Entourage kick off event.

The John Frieda Sheer Blonde is series of events and perks available for blondes (like myself, real or fake LOL). The blonde VIP program began on March 18th, 2010, in New York City at the Highline Ballroom with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield which I got to greet and meet! Natasha’s third album drops this spring FYI.

So I wake to this beautiful view of the Hudson river from my room at The Standard Hotel on Washington Street New York City.

I get to learn about John Frieda’s latest product launches. The John Frieda has just expanded their Root Awakening hair care line with 3 NEW products: John Frieda Root Awakening Strength Restoring Smoothing Lotion, John Frieda Root Awakening Strength Restoring Gel, and John Frieda Root Awakening Strength Restoring Hair Spray. $6.49 each. Available at food, drug and mass retailers nationwide from March 2010.

L to R: John Frieda Root Awakening Strength Restoring Smoothing Lotion, John Frieda Root Awakening Strength Restoring Gel, John Frieda Root Awakening Strength Restoring Hair Spray

Also NEW from John Frieda: Frizz-ease Smooth Start Shampoos and Conditioners. Comes in two versions:

Smooth Start Shampoo and Conditioner Repairing For Damaged Hair

Smooth Start Shampoo and Conditioner Hydrating For Extra Dry Hair

Before going to Natasha Bedginfield’s concert I had to look good right? My hair (which I always refer to as my half beauty) had to be flawless. I took a walk down Washington Street (825 Washington Street that is) to the Serge Normant at John Frieda salon. BTW if you are staying at The Standard Hotel which is also on the same street and in a desperate need to get you hair done, just walk few block to the John Frieda salon, it’s SO close!

I walked into the Serge Normant at John Frieda Salon on Washington Street NYC.

This is no joke guys, the John Frieda hair serum (such a classic) revolutionized me back in the early 90s. I’m serious here. Until that point I’ve never used or seen any hair care styling products to deal with my very frizzy super voluminous 80′s hair! Thank you John Frieda for saving me and making my hair look silky smooth and straight. I look much cooler now so I believe!

And yes..this is Marta’s hair before a John Frieda blow out:

I met a fabulous hairstylist named Yanni who now I call an artist and set down for my blow out. After washing my hair with John Frieda shampoo and conditioner Yanni preped my hair before blow drying by simply spraying Luxurious Volume Lavish Lift Root Booster from the John Frieda Collection to my roots. Then he took a small round brush and blow curled my hair into beautiful Hollywood waves. The look was very Victoria’s Secret models hairstyle, which is my favorite! The look: Parted in the middle and waves perfectly framing my face. Very Gisele Bundchen.

And this is Marta Walsh after the John Frieda blow out:

Playing photographer at The Standard Hotel in New York City. Hair by John Frieda of course. You can tell I’m totally feeling it and loving it!

L TO R: The super fabulous Nadine Jolie of JolieNadine.com who I had an amazing time over dinner at STK, Natasha Bedingfield, Marta Walsh

And it was time to say good bye to my beautiful room with a view at The Standard Hotel and New York City. Back to Phoenix Arizona now! Sometimes my friends blonds maybe do have more fun!

Listen up blonds, are you in for a free concert and some pampering? The John Frieda team is out to prove that blondes really do have more fun with the Sheer Blonde Entourage, a series of events and perks available for blondes. The blonde VIP program begins on March 18th, 2010, in New York City at the Highline Ballroom with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield, whose third album drops this spring.

Natasha Bedingfield

The elite event lets you blonds experience the benefits of being blonde with the royal treatment, from makeovers at hair stations to complimentary food and beverages—all set to the music of Natasha Bedingfield.

If you are in the NY area on the 18th join the Sheer Blonde Entourage for a free concert and some pampering.

Blonds throughout the country: the Sheer Blonde Entourage will be stopping by a city near you soon! Talking Makeup will keep you posted.

The concert is completely free for all who sign up at: www.forblondesonly.com

Stars prove that you don’t have to be at Nikki Beach to flaunt a St. Tropez tan. Natasha Bedingfield and Kim Kardashian have both revealed how they remain fashionably tanned all year round. Thanks to St. Tropez Tan, Natasha and Kim are able to sport their healthy glows and beautifully sunkissed looks wherever and whenever they want! St. Tropez remains to be the world’s expert on safe and sunless tans, which leaves skin looking bronzed without any exposure to the sun’s harmful rays.

Since its introduction in 1996, St. Tropez has become the market leader in self tanning – a brand now synonymous with odorless self tan treatments attracting press acclaim and celebrity endorsement. Natasha Bedingfield loves St. Tropez so much that she included a St. Tropez custom spray tan as part of her recent pre-wedding beauty regimen.

Natasha says, “St. Tropez is the best self tanning product I have ever used. With my ‘English Rose’ complexion, it’s easy to sun damage, but let’s face it – everybody looks better with a little kiss from the sun! St. Tropez is a way that I can get that natural glow without aging or tan lines. It’s easy and quick. I love it!”

St. Tropez has also left Kim Kardashian tweeting about her “best spray tan” on Twitter. Kim also wrote, “[St. Tropez] is much safer than sun tanning! I got so burned last time, it’s not worth it to me anymore.”

Other celebrity fans of St. Tropez include Cate Blanchett, Elle Macpherson, Sienna Miller, Evangeline Lily, Miley Cyrus, Olivia Wilde, Cat Deeley, Victoria Beckham, Drew Barrymore and Scarlett Johansson.

How to get a flawless self-tan