Here is a sneak peek to the SHAY TODD 2010 Collection Presented by NIVEA during Miami Fashion Week Swim 2010!

Shay Todd & Tara Reid

Women across the country are getting to look and feel their bikini-best thanks to the NIVEA “Good-bye Cellulite, Hello Bikini Challenge,” the four-week, holistic program combining fitness, nutrition, style and NIVEA’s Good-bye Cellulite skincare products to help women visibly reduce the appearance of cellulite, get in shape and radiate bikini confidence. Now, with beach season in full-throttle, NIVEA Good-bye Cellulite partnered with Challenge expert and celebrity swimsuit designer Shay Todd to present her Miami fashion show and with MTV’s “It’s On with Alexa Chung” to reward one lucky winner with a chance to attend the show as an on-air correspondent for MTV!!

Shay Todd & all the models

Summer 2009 is all about bikini confidence thanks to the Nivea “Good-Bye Cellulite, Hello Bikini Challenge.”

MTV Contest Winner to Join Kim Kardashian and Women Across the Country In Four-Week Nutrition, Fitness, Style and Skin Care Challenge to Look Their Bikini Best!

Women across the country, including celebrities like Kim Kardashian, have been feeling and looking their bikini-best thanks to the NIVEA “Good-bye Cellulite, Hello Bikini Challenge,” the four-week, holistic program combining fitness, nutrition, style and NIVEA’s Good-bye Cellulite skincare products to help women visibly reduce the appearance of cellulite, get in shape and radiate bikini confidence. Now, with beach season in full-throttle, NIVEA Good-bye Cellulite will partner with Challenge expert and celebrity swimsuit designer Shay Todd to present her Miami fashion show and with MTV’s “It’s On with Alexa Chung” to reward one lucky winner with a chance to attend the show as an on-air correspondent for MTV!!!

A Busy Bikini Summer: These activities bookend a busy bikini season for NIVEA’s “Good-bye Cellulite, Hello Bikini Challenge.” Kicking off in April, the brand hosted a Miami beach-side event where the largest gathering of bikini-clad celebrants formed a human alphabet to spell out the word “NIVEA.”

The following month, NIVEA and celebrity swimsuit designer Shay Todd hosted a Memorial Day Weekend backyard Bikini Bash in Malibu, CA. Featuring celebrity guests including Challenge participant Kim Kardashian, the event further encouraged women to say goodbye to their cellulite this summer

“We are thrilled that so many women have been taking the NIVEA ‘Good-bye Cellulite, Hello Bikini Challenge’ and seeing such great results,” said Nicolas Maurer, Vice President, Marketing, Beiersdorf USA, Inc. “Our goal with the challenge has been to get women feeling better about their skin by helping to improve its appearance, so women can fully enjoy the summer and their bikinis.”

Bikini Confidence is Always in Style: Now, NIVEA is showing women how to achieve their best bikini style by partnering with Shay Todd for the designer’s Fashion Show in Miami.

“Here in the heart of Miami at the Shay Todd Fashion Show, we’ve teamed up with NIVEA and we’re celebrating the NIVEA “Good-bye Cellulite, Hello Bikini Challenge.”” said Shay Todd. “I’m surrounded by ladies who are proudly showing off their Shay Todd swimsuits with the added confidence that only comes from being bikini-ready.”

During the show, an MTV contest winner (who herself has completed the NIVEA “Good-bye Cellulite, Hello Bikini” Challenge) will show her confidence by attending the show and serving as an on-air correspondent from the Miami event. The contest was sponsored by NIVEA Goodbye Cellulite in conjunction with MTV’s “It’s On With Alexa Chung.”

For more information on the NIVEA “Good-bye Cellulite, Hello Bikini Challenge” please visit www.NIVEAusa.com/bikini  or for details on the MTV “It’s On With Alexa Chung” contest go to http://casting.mtv.com/shows/nivea-good-bye-cellulite-hello-bikini-challenge.

About NIVEA:  NIVEA is an international leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA Body, NIVEA Lip Care, NIVEA Body Wash, and NIVEA For Men. For more information on NIVEA, visit our Web site, www.NIVEAusa.com .

“I Said Bye-Bye To My Cellulite And Hello To My Bikini-Body Just In Time For Summer!”-Kim Kardashian

Watch Kim Kardashian saying “cellulite really isn’t that cute”, and asking you to join her with NIVEA “Good-bye Cellulite, Hello Bikini Challenge” just in time for summer!

Kim Kardashian also answers these questions:

Recently you’ve been quoted as saying “I have cellulite , so what?” What made you decide to try to improve the appearance of your cellulite?

What is the NIVEA “Good-bye Cellulite, Hello Bikini Challenge” and how can it help women become bikini-confident, like you, in time for summer?

Go behind the scenes at a Nivea Shay Todd Bikini Bash, Malibu California with: Kim Kardashian, Nicolas Maurer (Nivea), Ellen Finn (Nivea). Go behind the scenes at Kim Kardashian NIVEA “Good-bye Cellulite, Hello Bikini Challenge” photo shoot, and Nivea Good-bye Cellulite products.

Please note: this video has no sound…Marta apologizes:)

Join Kim Kardashian in the challenge by visiting www.NIVEAusa.com/bikini

Kim Kardashian, start of E!’s “Keeping Up With the Kardashians” and Disaster Movie, recently confessed on the cover of a national magazine that she, like millions of women across the country, has cellulite. Although she loves her curves, Kardashian admits, “cellulite is not cute,” so she decided to do something about it.

Kim Kardashian enrolled in the NIVEA “Good-bye Cellulite, Hello Bikini Challenge,” a four-week, holistic program that combines fitness, nutrition, style and skincare with NIVEA Good-bye Cellulite Gel-Cream and Patches to help women visibly reduce the appearance of cellulite and feel better in their bikinis.

“After taking the four week challenge, I’ve noticed an improvement in the appearance of my cellulite. My energy is up and I feel more confident in my bikini than ever before,” Kardashian said. “It’s been a great way to re-commit myself to my fitness and nutrition goals. I’ve also really enjoyed using the gel-cream and patches. I’m very picky about my creams and this one goes on smoothly and smells great.”

“I am proud of my body and want to do all that I can to take care of my skin. But, like most women, I am definitely interested in improving the appearance of cellulite,” Kardashian added. “I think it’s helpful for women of all ages to know they’re not the only ones with cellulite and there is something they can do about it. Women who are looking to say ‘bye-bye’ to their cellulite are going to love this challenge and should join me!”

Now you too can get bikini ready & join Kim in the NIVEA “Good-bye Cellulite, Hello Bikini Challenge by visiting www.NIVEAusa.com/bikini

Khloe Kardashian interview with Marta Walsh
Kourtney Kardashian interview with Marta Walsh