Beauty News: P&G announced on Thursday, August 12th, 2010, that it is planning to launch sustainable packaging made from Brazilian sugarcane on several of its leading beauty brands. The announcement was made by Gisele Bundchen, Pantene endorser in Brazil, at an event that morning in her home country.

Gisele Bundchen for Pantene Pro-V in Sao Paulo

Here’s Ed Shirley, Vice-Chairman of P&G Beauty and Grooming, with more details on this new sustainability effort:

“P&G’s plan to launch sustainable, renewable packaging made from Brazilian sugarcane, on three of our leading global beauty brands – Pantene Pro-V, COVERGIRL and MaxFactor. By starting to replace traditional, non-renewable petroleum-based plastic with renewable alternatives, we’re leading the industry in science-based sustainable innovation and demonstrating our commitment to sustainability.

P&G Beauty & Grooming’s ongoing approach to sustainability is based on a scientific assessment of a product’s full environmental impact. The switch to renewable packaging will be made globally over the course of the next two years to make the most meaningful improvement to our footprint that we can.

This initiative, together with others you’ll be hearing about from us soon, will help meet the needs of women around the world who’ve been telling us that they want more environmentally-friendly products with no trade-offs in performance, aesthetic or value”.

Summer Hair Care: Have you seen the NEW Pantene collection? All new formula and new fragrance and Marta Walsh’s is loving it. All work amazing on my hair, especially the new Pantene hair styling products. The Pantene line suitable for my wavy fizz prone hair type is their Medium-Thick Frizzy to Smooth collection. Make sure you pick the new Pantene formula best for your hair type!

L To R: Pantene Medium-Thick Hair Style Spray Heat Protection & Shine. Helps protect against heat damage while blow drying or using a styling iron. Pantene Medium-Thick Hair Style Creme Straighten & Smooth calms frizz for a satiny smooth look.

L to R: Pantene Medium-Thick Fizzy to Smooth shampoo and conditioner

New Pantene

A little hair trivia for you my loves thanks to Pantene: 68% of women think their cell phone service is more reliable than their hair care. And what do YOU think?:)

Watch Marta’s vlog talking about her favorite haircare products for the winter. Marta is giving winter hair tips and she is all about Pantene Pro-V Restoratives Time Renewal Shampoo Conditioner and Mask.

Products mentioned in Marta’s vlog:

Pantene Pro-V Restoratives Time Renewal Shampoo
Pantene Pro-V Restoratives Time Renewal Conditioner
Pantene Pro-V Restoratives Time Replenishing Mask

Visit  www.pantene.com for additional product details.

*Products in Marta’s video blog for today were provided by Pantene.

Tippi Shorter, Celebrity Stylist, styled Alicia Keys hair last night for the American Music Awards. Alicia dominated the stage, performing her and Jay-Z’s smash hit “Empire State of Mind” while also rocking it solo with her new song “Try Sleeping With a Broken Heart.”

Here’s how Tippi gave Alicia her red carpet hairdo:

Alicia recently got her hair colored a few shades lighter with Clairol, so Tippi started off by washing her hair with the Pantene Pro-V Color Revival Shampoo & Conditioner to keep her color looking healthy and vibrant for the camera.

Since Alicia performed twice on stage on top of walking the red carpet, Tippi came up with a fun updo that transformed effortlessly throughout the night. Alicia has always been well known for her braids, so Tippi decided to incorporate a creative twist that involved light, romantic braiding.

After Alicia’s hair was washed, Tippi sprayed the Pantene Pro-V Detangling Light Conditioning Spray to condition and protect her hair before heat styling. The detangler helped smooth her hair while Tippi blow-dried with a Mason Pearson brush.

Tippi wanted to recreate the backward Mohawk braid that she did for Alicia’s most recent music video, so she sectioned the hair into three sections front to back. Then, she gathered the two outermost sections and secured the in ponytail using Ojon Animated Styling Cream. With the center section, Tippi started a braid from the nape all the way to the front, making it a little off center. She tucked the end of the braid underneath the main braid and secured with bobby pins. To finish the look with strong hold, Tippi used Ojon Tunu Elastik Hairspray and Bed Head Headrush Shine Spray.

Talking Makeup would like to wish you all a very Happy Halloween and give you a special treat thanks to Walmart! What you get is a whole basked full of beauty products that are sold at your local Walmart *. You don’t want to miss this one!!

How To Enter to WIN:
1. Go to Talking Makeup’s YouTube channel and subscribe!!
2. Go to video page HERE and leave a comment!!

Products mentioned in Marta’s video blog: 

Products:
Covergirl color lip
Covergirl lash blast volume blasting mascara
Covergirl eyeshadow trip in shimmering sands
Olay regenerist micro sculpting cream/amino peptide
Crest advanced seal white strips
Pantene pro-v moisture renewal shampoo damaged hair
Secret clinical strength deodorant

*The Walmart Beauty Products Giveaway courtesy of Walmart

Secret: Marta loves to shop in Walmart for beauty products! I know, some of you might be surprised. But I believe in life you need to mix and match. I like to mix expensive beauty products with some classic super affordable products.

Here are Marta’s picks:

Cover Girl lash blast Volume Blasting Mascara: I hear this mascara by Cover Girl is a total super star and is securing its place as a classic. It made my lashes this morning long and full in just seconds.

Cover Girl Continuous Color Lipstick: a very creamy lipstick in wearable modern shades.

Cover Girl eye enhancers eye shadow palette (Marta’s favorite shade is in shimmering sands): this eye shadow palette comes in three shades that work together: simply color the eye lid, outer corner, and high-light the brow bone.

Pantene Pro-V Moisture Renewal shampoo: sometimes I just need a simple shampoo that works in cleaning my hair yet keeping it moisturized and Pantene does all that. Men love it too!!

Secret Clinical Strength Sport: I like to use this extra strength deodorant on days when I have a whole day booked running around for work. The stress of it all makes me sweat more lol. I need extra help:)

Crest Whitestrips Advanced Seal NEW: I like to use inexpensive methods to whiten my teeth. I;m sort of lucky, my teeth are naturally white (not sure why, maybe some good old genes lol) so this works for me. Now, these whitestrips stick to my teeth without moving around so the whole at-home teeth whitening just got a little better. Thanks for the upgrade Crest:)!

Olay Regenerist Micro-Sculpting Cream: I don’t need to spend lots of money on anti-aging skincare. Olay’s anti-aging cream contains amino-peptides complex and precious marine proteins and hydrates my skin in an instant.

You can shop beauty online at www.walmart.com

Kendra Wilkinson is best known for her role on the E! reality series The Girls Next Door as Hugh Hefner’s third girlfriend after Holly Madison and Bridget Marquardt. Now Kendra is married to Philadelphia Eagles wide receiver, Hank Baskett, and is pregnant with their first child. She also got her own reality show: Kendra.

Photo Credit: Troy Jensen.

In this interview Kendra Wilkinson shares her beauty secrets with Marta Walsh.

I keep my hair beautiful thanks to… Herbal Essences Citrus Fruit Shampoo and Conditioner and Pantene Pro V

My favorite skincare products are… Cetaphil moisturizer and Dove body soap

I get my eyelashes looking long, full, and sexy using… Maybelline Lash Stylist

The best lip-gloss I ever owned… Dior clear gloss

My signature fragrance is… Ralph Lauren

The one beauty product you will always find in my purse is… MAC Studio Fix powder

Photo Credit: Troy Jensen.

My number one beauty secret is… sleep and sex

The celebrity I find most beautiful is… Kerry Washington

My favorite way to relax… watching football on tv and drinking a beer

It was great to discuss beauty secrets with Kendra make sure to check out her official website: www.kendrawilkinson.com

PANTENE PRO-V NATURE FUSION and PADMA LAKSHMI, host of Bravo’s hit TV show Top Chef!

From nutrition and exercise to fashion and beauty, many women are seeking a more natural way of living. With this in mind, Pantene Pro-V created a collection of hair care products formulated with naturally derived ingredients that offer exception results for hair care, which is why the world’s leading hair care brand is proud to announce the groundbreaking launch of Pantene Pro-V Nature Fusion. This collection provides the opportunity for people to discover a more natural approach to healthy hair care without sacrificing performance – at an affordable price!

Padma Lakshmi in the photo above from an exclusive behind-the-scene shot from her Pantene advertising shoot.

Pantene has unlocked the power of nature with Nature Fusion, infusing the once hidden beauty benefits of the Cassia plant into its formulas. Cassia is a naturally derived performance ingredient that helps transform hair to make it softer, shinier and stronger.

The new shampoos contain an advanced Cassia Complex that creates a protective shield to leave hair naturally radiant and stronger against damage. This unique discovery of the multiple beauty benefits of the Cassia plant provides women seeking healthy hair care outstanding performance through a more natural route.

Pantene is also proud to announce the face of the new Nature Fusion collection, Padma Lakshmi! Padma, most popularly known as the host of Bravo’s Top Chef, is additionally known as the first international Indian supermodel and an award-winning cookbook author. She joins a long list of Pantene spokespeople including Maria Menounos and most recently, Stacy London.

Because of Padma’s unique natural beauty and strong Indian roots, she is the perfect representative of the Nature Fusion collection, which key active ingredient is the India-derived Cassia seed. She will appear in new national television advertising this month.