All Posts Tagged With: "Polo Blue"
The World of Polo. Polo Modern Reserve, Polo Blue and Polo Black. A wardrobe of fragrances for every facet of today’s modern man
Inspired by rich traditions, fascinating people and iconic places, Ralph Lauren creates a universe of style that gives form to our dreams and aspirations. Men around the world look to him as a model for living abundantly by embracing a variety of experiences. Like Ralph Lauren, the Polo man is quintessentially modern. He leads a full life comprised of many lifestyles and inhabits a world of his own making – the World of Polo.
The World of Polo is a trilogy of fragrances – Polo Modern Reserve, Polo Blue and Polo Black – that expresses three facets of today’s Polo man: Traditionalist, Sportsman and Urban Sophisticate.
Ignacio “Nacho” Figueras, world class professional polo champion, is the face of The World of Polo’s print campaign that was shot by renowned photographer Bruce Weber. Appearing in the advertising for Polo Black since 2005, Nacho will now be the official spokesmodel of Polo Blue and the latest men’s fragrance introduction, Polo Modern Reserve. Nacho will also star in a television commercial that depicts the three fragrances directed by Weber.
Polo Modern Reserve: The definition of heritage, classicism, authenticity and country living.
“Polo isn’t just a fragrance. It’s a tradition…a way of life.”- Ralph Lauren
World-class professional polo champion Ignacio “Nacho” Figueras is the new face of Ralph Lauren’s The World of Polo. Already the face of Polo Black, Nacho was recently chosen to represent Polo Modern Reserve and Polo Blue in print and advertising campaigns because he embodies the many facets of today’s modern Polo man.
“Nacho personifies The World of Polo by living the lifestyle represented by each of the fragrances,” says Guillaume de Lesquen, President, Worldwide, Ralph Lauren Fragrances. “When he isn’t playing polo in the world’s most prestigious tournaments and promoting its heritage as an ambassador, he is sailing with his young family off the coast of Punta del Este, Uruguay and breeding horses on his ranch outside of Buenos Aires.”
Born in Argentina in 1977, Nacho developed a love for horses and the game of polo by the age of nine.