Meet Sara Strand the founder of Pop Beauty makeup line. In this interview Sara Strand talks to Marta Walsh about what drove her to create Pop Beauty, Eyecakes- the first product she conceptualized and developed as part of Pop Beauty, how Pop Beauty is perfect for anybody who is ready to experiment and move a little bit out of their comfort zone, her talent for singing, and her very exciting move to sunny California.

How was the idea for Pop Beauty makeup line born?
As a makeup artist and a woman – pop where the pieces that were missing in my makeup bag. Pop represents everything that I love about life, zest, energy, playfulness, and originality. Also there really was a gap in the market for fun colorful makeup of great quality! I also wanted fabulous products that would really stand out on stage. 

How does the name Pop Beauty reflect its makeup collections?
The name says it all! A pop of color, to make your eyes pop. Pop culture, pop art. Just like the collections the name sums up what I love about makeup with an added edge and a touch of femininity!

What was the first makeup product you have conceptualized and created for Pop Beauty?
The eyecakes was the first product formulated for the first collection. The shades harmonize and are put together specifically to make green, blue and brown eyes pop. It’s a makeup artist’s advice in a cute retro tin! And the colors look amazing on!

 POP Beauty Paints LA Fashion Week at the Maggie Barry Spring/Summer 2009 Fashion Show!

Pop Beauty London Style: Pop Beauty, the British cult makeup brand encapsulates all that makes London “Swing”; Silky, long-lasting, uber flattering textures in punchy, punky must-have shades. Pop pushes the boundaries and creates trends with its maverick style. Pop appeals to all, Pop is a state of mind, an appreciation of award winning makeup and an innate sense of style. 

I met up with celebrity makeup artist Victoria Rowe backstage at the Maggie Barry fashion show during LA Fashion Week. Victoria gave me a sneak peek to the makeup look for the runway which was achieved by Pop Beauty!

Here is a video of my interview with Victoria Rowe where she explains the makeup look backstage at the Maggie Barry show during LA Fashion Week, using makeup products by Pop Beauty.  It was super loud backstage since it was in a club, so the video is also a bit loud. But, you can see the model’s look wearing all Pop Beauty makeup and few tips here and there.

Want a flirty, funky shade to make your eyes pop? Coming right up. How about glittering eyeliner for a night on the town? Consider it done. Pop Beauty’s irresistible range of juicy color fulfills every order-from kiss-worthy lip pouters to eye shadows with a glittery finish to sparkly, all over shimmers that add a delectably enhancing glow to any look. Keep your finger on the beauty pulse and your makeup bag on the cutting edge with Pop Beauty’s deliciously loud, yet totally wearable shades.

Pop Beauty founder Sara Strand has never had a problem getting noticed. From her signature scarlet mane to her extraordinary talent in singing, Strand caught the ear of music executives at Sony at the young age of 11-after she left them singing messages into their answering machines.  

Pop Beauty makeup is available in Sephora and Ulta.