Prada Parfums has launched a new advertising campaign for Prada Infusion d’Iris which features model Lara Stone, shot by famed photographer, Steven Meisel.

Prada Infusion d’Iris: Since its arrival in 2007, Infusion d’Iris has redefined the rules of contemporary perfumery through its delicately balanced mix of tradition and sensuality: an inspiring and joyful vision of what it means to be a woman today. Infusion d’Iris captured the attention of the market, opening up a new space within the Prada Parfums portfolio for fresher scents, within the context of Prada’s vision of timeless heritage fused with uncompromising modernity. Now, Prada Parfums has launched a new advertizing campaign that brings these qualities into a fresh alignment.

Shot by Steven Meisel, creator of many of Prada’s most striking images, and featuring model Lara Stone, this print media campaign creates a compelling vision of the unique qualities that make Infusion d’Iris an inspiring, unforgettable experience.

Lara Stone lies on a marble check floor, the same emblematic floor found in the original Prada store at Milan’s Galleria Vittorio Emanuele II. Her gaze, both alluring and inquiring, holds our attention for a moment, but soon our eyes are irresistibly drawn to the object before her: an outsize flacon of Infusion d’Iris.

Sensual and evocative, this image reconnects the viewer to Prada’s heritage represented by the historic Prada crest that graces the bottle of Infusion d’Iris, the true protagonist of this campaign.

A celebration of the timeless Prada heritage, brought into a sharp contemporary focus.

Nicole Kidman Grammy’s Hair How-To. The Hair Tutorial.

Celebrity hairdresser David Babaii created this romantic and elegant up-do to emphasize Nicole’s beautiful bone structure and Prada dress design. He began by spraying her entire head with David Babaii for WildAid Bohemian Beach Spray, scrunching into her hair for body, lift and texture. Next, he dried her hair using a large round brush concentrating on the root area for maximum lift.

Once dry, he divided tresses into 4 sections (top, sides and back leaving the nape area free). Using the H2Pro 300SE Styling Iron, he created “ribbon curls” by taking small “V” shaped partings. To achieve, wrap the hair around and inside the styling iron close to the scalp area and pull the iron down (similar to curling ribbon). After curling the entire head, he applied some David Babaii for WildAid Hair Polish into his hands, using his fingers to loosen the curls from the mid-section to the ends only.

This is done as to not disturb the texture at the top and crown area. Next, he carefully created a side part and again using his fingers to gently roll and twist hair. Pick up large sections as you continue to circle to the other side of the head and pin where needed. Finish into a messy bun and secure with additional pins. At the top area finger comb the bang area into a natural falling wave. For a long but natural lasting hold, he used David Babaii for WildAid Mise en Plis Light Styling Spray.

Visit www.db4wildaid.com to learn about the hair styling products mentioned in this post.

At the Prada Fall/Winter 2010 runway show in Milan, Redken Creative Consultant Guido created a 60s inspired lacquered voluminous egg-shaped chignon.

“The look at Prada was all about classic French hairdressing done with a very chic uptown look with a nod to the 60s – a modern take on a classic, sophisticated look.” – Guido, Redken Creative Consultant

Miranda Kerr at the Prada AW 2010 Fashion Show in Milan

Products all by Redken:
thickening lotion 06 body builder
hardwear 16 super strong gel
forceful 23 super strength finishing spray

Create the Look:
1- Section hair into two sections by a horizontal part at ear height.

2- Clip top portion aside and blow dry in thickening lotion 06 body builder into bottom half of hair for volume and secure into a ponytail. Slide a donut over this ponytail and secure pieces around to cover entire donut.

3- Take top portion that was clipped off and blow dry in thickening lotion 06 body builder through top section and then backcomb to create textured volume.

4- Smooth hardwear 16 super strong gel into hair to pull top section smoothly and perfectly over donut portion and secure at nape of neck.

5- Create that lacquer look by applying heavy layers of forceful 23 super strength finishing spray directly to chignon and sides to secure with ultimate hold.

From The Design House Prada we get a sensual fragrance just for men called:  Prada Eau De Toilette for Men.  Main notes include:  amber surrounded by woodsy musks.  Prada Eau de Toilette is a muscular version of Prada Tendere for women with its fabulous earthy notes.  If you like sleek and modern looking stuff then Prada Form Men is made for you.  Prada Eau De toilette unique glass shape can me a collectors item.  Cost:  $49.50 for 1.7 oz Eau de Toilette Prada Beauty.  $68.00 for 3.4  oz Eau de Toilette Prada Beauty.

Prada Tendre is a new take off of the original perfume Prada by Prada.  Tendre is a creation reminiscent of Prada’s signature women’s fragrance that translates each of the four main, iconic ingredients at their true origins into a compelling, luminescent scent with hypnotic impact.  Notes include:  Siamese Benzoin, Plum Accord, Indonesian Patchouli Leaves, Verbena, Cedarwood, Labdanum, Cardamom, Mate Leaves, Indian Sandalwood, Jasmine, Vetiver.  Prada Tendre is a true classic it smells pure and very seductive.  The new fragrance from Prada falls into the woody-oriental type of perfume.  And if you haven’t watch the new film The Devil Wears Prada staring Meryl Streep and Anne Hathaway, then you are missing out.  Cost:  $65 for 1.7 oz Eau de Parfum Natural Spray, $95 for 2.7 oz Eau de Parfum Refillable Spray, $87 2.7 oz Eau de Parfum Natural Spray.