Introducing MAC Prep+Prime Future Length Lash Serum available July 14, 2011 in the permanent collection.

PREP + PRIME FUTURE LENGTH LASH SERUM

PREP + PRiME FUTURE LENGTH LASH SERUM $30.00 U.S./$36.50 cdN

This category is so rich with technological innovation, it could practically be called i-Lash! From this day forward, there’s no looking back! Lash Mania is sweeping the nation with advanced future-forward formulas that do more than coat and cover; they actually boost an inherently heftier, healthier-looking, altogether longer and lusher appearing lash, with dramatic results visible in eight weeks when used twice daily. Designed to enhance over time, this is a breakthrough patent-pending treatment that delivers measurable, visible difference.

Apply a thin line of serum on clean, dry skin to the base of the upper and lower lashes, morning and evening, and watch what happens. Dries quickly and clearly for mistake-proof application; won’t interfere with eye makeup when used accordingly. Non-irritating, a gentle giant for those who want to go to the next level. This is the future no one saw coming!

Introducing MAC Prep+Prime Beauty Balm SPF35 available NOW in the permanent line at www.maccosmetics.com ONLY.

Who isn’t in awe of the superstar multi-tasker? The high performance artist who attracts our praise because of the perfection of every single action…the awe-inspiring high – level results? Our key candidate: MAC Prep + Prime Beauty Balm. Lightly tinted in a clear, nearly sheer beige tone to work on a universal array of complexions, it creamily re-texturizes the skin and then goes on to excel at being a colour perfector and face primer with high everyday UVA/UVB SPF 35/PA +++ defense. Beauty Balm lightly hydrates the skin and blurs out lines, adding the optical effects that illuminate the skin. A sublime case of: “She’s fabulous…How DOES she do it?”

PREP + PRIME BEAUTY BALM SPF35 Suggested Retail Price $30.00 U.S./$36.50 CDN

BRUSH

191 Square Foundation Brush Suggested Retail Price $32.00 U.S./$38.50 CDN

AVAILABLE

North America May 2011 at www.maccosmetics.com only

International Ex Asia July 2011 at www.maccosmetics.com only

Asia July 2011 at all MAC locations, 1.800.588.0070 and www.maccosmetics.com

Travel Retail July 2011 at all MAC locations, 1.800.588.0070 and www.maccosmetics.com

I tend to skip primers simply because with my hectic schedule it’s just an extra step for me and also because some of them actually so thick and flakey they interfere with my foundation. Sounds familiar? I do though like FusionBeauty Brightening Primer though. It’s designed to blur skin imperfections and because it doesn’t do all that bad stuff I just described. It’s smooth and seamless and it evens out my skin. It’s color purple at first then turns into a neutral skin tone shade.

In Marta Walsh makeup bag: MAC Pro Longwear Lustre Lipcolour in Sappho (left side) and Mirror (right side). I apply Mirror the white shimmery side on top of Sappho or any other lip gloss and it makes my lip gloss LASTS a lot longer if I wouldn’t! Love love love.

MAC Prep + Prime Skin Brightening Serum is like liquid silk which works amazing under makeup or without. It has already found a place in MAC Senior Artist Romero Jennings‘ makeup kit. “The brightening serum adds a great slip to the foundation, so it glides on easily, and almost seems to ill in depressed areas with hydration,” he says.

Christina Ricci Wears NARS to the 2010 MoMA Event!

Christina Ricci attended last night’s (June 1st, 2010) show closing celebration of Marina Abramovic’s “The Artist Is Present” at New York’s Museum of Modern Art. “I wanted Christina’s look to exude edgy classic noir,” says NARS National Makeup Artist Francelle . “It’s all about the eyes. We kept them classic but infused edginess by adding green tones.”

Face

· NARS PRO-PRIME Skin Smoothing Face Prep

· NARS Siberia Sheer Matte Foundation

Eyes

· NARS PRO-PRIME Smudge Proof Eyeshadow Base

· NARS Galapagos Eyeshadow

· NARS Misfit Duo Eyeshadow

· NARS Aigle Noir Soft Touch Shadow Pencil

Lips

· NARS Harlow Lip Gloss

NARS Cosmetics can be purchased at www.narscosmetics.com.

Finally, after weeks of anticipation, NARS is pleased to reveal Marcel’s latest modeling assignment… Introducing NARS Pro-Prime!

“MORE THAN A PRETTY FACE” NARSISSISM #5-Marcel says: “Priming products are always the last step of your skincare regimen, and the very first step in applying complexion makeup. Use the new Pro-Prime products to extend the wear of makeup, intensify eye color, minimize the appearance of fine lines, large pores and refine the surface of skin. I never leave the house without them!”

With the launch of NARS Pro-Prime Skin Smoothing Face Prep and Smudge Proof Eyeshadow Base, the makeup artistry of Founder and Creative Director François Nars is now at your fingertips. Each product serves a specific function in prolonging makeup by preventing creases, and ensuring a smooth and even application.

L to R: NARS Pro-Prime Skin Smoothing Face Prep and NARS Smudge Proof Eyeshadow Base

Both Pro-Prime products are available now at Sephora.

L’Oreal Paris proudly introduces Studio Secrets Professional, a new collection of innovative cutting-edge cosmetics that makes creating the look of backstage beauty easy for every women. Inspired by the work of makeup artist James Kaliardos, Studio Secrets Professional brings the tips and tricks from the professional makeup world to women everywhere.

First launched in Europe, Studio Secrets Professional has achieved cult status, especially the breakthrough Magic Perfecting Base, a professional-quality primer with a unique skin-perfecting texture. It is now available in drugstores nationwide along with new color correcting primers to enhance and correct your skin tone.

The L’Oreal Paris Studio Secrets Professional in ‘real life’: a light pink whipped texture cream, non greasy and absorbs to skin smoothly and easily

What does the Studio Secrets Professional Magic Perfecting Base designed to do? Fill in lines. Smooth out imperfections. Minimize the look of pores. Formulated with lightweight powders for an instant matte look. Wear it alone or under your makeup as a prep step.

Studio Secrets Professional Color Correcting Primers: What do they really designed do? Neutralize skin color imperfections. Comes in 3 formulas: Anti-Redness Primer. Anti-dullness Primer for light skin which illuminates and adds warmth to light skin tones. Anti-Dullness Primer for medium skin to add radiance and glow to darker skin tones.

In honor of the upcoming launch of the new NARS Pro-Prime line for makeup prep (available May 1st, 2010) NARS is divulging beauty secrets from one of their most loyal campaign models. Having traveled extensively with François Nars, Founder and Creative Director of NARS Cosmetics, this beauty has learned a thing or two about putting the best possible face forward. Introducing…Marcel!

This pup has been around for a long time as the face of NARS. When Francois Nars had to choose a model to promote his newest launch, who better than a wrinkly bull dog embodying the universal ideal that “wisdom and beauty come with age”?

NARSISSISM #1-Marcel says: “While products are important, any NARSissist knows it’s not always what you’re applying but how it’s applied. Preparing the skin for makeup is the most important part of any makeup application. Remove makeup nightly, use SPF when in the sun, and always moisturize.”

Stay tuned for more fun facts, campaign images and tips from Marcel to keep your makeup long-lasting. Check out NARS facebook page for additional footage from the NARS archives.

Maggie Gyllenhaal’s 2010 Oscars makeup look by COVERGIRL celebrity makeup artist Molly R. Stern.

“The finished product was perfection. She looked like herself. Authentic, cool and beautiful. Being a part of Oscar day with a nominee is such an honor. It’s like an actress’ wedding day with Hollywood. I love being here. I feel so blessed.”-Molly R. Stern

How to get Maggie Gyllenhaal’s Oscars 2010 makeup look by Molly R. Stern: Maggie is the muse of spring. Her Dries Van Noten gown is a swirl of bright colors that fades into white. For her makeup I wanted to bring out the color of her eyes with some depth while keeping with the brightness of her overall style.

We started off the look by refreshing the skin with Jurlique Rose Water spray. Then I prepped the skin with Shu Uemura red:juvenus vitalizing concentrate and lightly moisturized with La Mer moisturizing lotion.

For a flawless complexion I primed Maggie’s skin with COVERGIRL & Olay Simply Ageless Serum Primer (out in July 2010!!).

Then I lightly applied some Chantecaille future skin foundation in the color ‘cream’ only where she needed it. Then lastly I dusted La Mer powder foundation in ‘Ivory’ to set the skin for the big night.

For her amber peachy cheeks I used COVERGIRL & Olay Simply Ageless Sculpting Blush in Rich Cinnamon. And dusted some NARS ‘dolce vita’ blush on the apples.

For Maggie’s eyes of layered copper smoke I based her eye with COVERGIRL Smoky ShadowBlast in Bronze Fire. Next I deepened her lid with NARS soft touch shadow pencil ‘skorpios’. Then I blended into the crease Shu Uemura pressed eye shadow ‘p brown 810′ and lastly I lightly dusted Shu Uemura pressed eyeshadow in ‘n me brown 860′ all over the lid for a golden finish. For the undereye, I resmudged the COVERGIRL Smoky ShadowBlast under her lash line to bring out the blue of Maggie’s eyes. Finally I defined her lashes by combining brown and black mascara. I painted the lashes with both colors using COVERGIRL LashBlast Length for perfectly flirty long lashes.

On Maggies lips I applied NARS ‘schiap’ lip color –it was the perfect shade to finish off the look. Its bright hue matches Maggie’s vibrant sense of style and confidence.

Stila must-have Spring 2010 Makeup Collection:

Stila One Step Makeup
Primer, foundation, concealer and powder all in one easy step! This skin-loving formula combines the benefits of four complexion-perfecting products with 100% mineral pigments to deliver one high performance, high definition, long wearing, luxurious formula. The medium coverage foundation is buildable and blendable and leaves skin looking flawless. Price: $44

Stila Jewel Luxe Lip Gloss Trio
This set features three glosses with an innovative formula that glides on seamlessly and leaves a celestial wave of sequin-like reflections on the lips. The luxurious glosses contain Stila’s Exclusive Gem Complex, which contains diamond, emerald, jade, ruby, moonstone, rose quartz, sapphire, topaz, amethyst, amber, garnet, mother of pearl, and opal. Mango seed butter, goa seed butter, and shea butter also offer moisturizing benefits. Price: $34

Stila Jewel Eye Shadow Palette
This high-tech eye shadow formula creates a glittering wave of sequin-like sparkle, leaving your eyes glistening like jewels. With a perfect blend of pigment and pearl, these buildable shadows glide evenly onto the lids. Transparent talc delivers excellent color release and all day wear. Price: $32

Stila Black Diamond Mascara
Lavish your lashes in luxury with mascara swirled with genuine diamond powder. This innovative mascara lengthens and adheres perfectly to your lashes leaving them feeling soft and plush all day long. The genuine black diamond powder adds glistening brilliance and brings out the color of your eyes. Paraben free. Price: $24

Shades include:
Black Shimmer: black with silver shimmer
Blue Shimmer: black with blue shimmer

Stila Stay All Day Waterproof Liquid Eye Liner
Finally a waterproof liquid liner that glides on with ease, won’t smudge or run, and stays in place until you say when. The thin marker-like tip is easy to use even for the least experienced, and delivers a defined thin line to a dramatic bold line with precision. Goes on smoothly without skipping, smudging, or pulling, and lasts all day. Price: $20

Stila Yumberry Crush Lip & Cheek Stain
Introducing Stila’s newest member to the crush family, Yumberry Crush! This light midtone pink crush contains a new superfruit called Yumberry. Yumberry fruits boast the highest amount of the most potent antioxidants (OPCs, Oligomeric proanthocyanidins). Yumberry is 50 times stronger than Vitamin E and 20 times stronger than Vitamin C! Yumberry can help slow the degeneration of collagen, thus supporting the natural structure of the skin and slowing premature aging. A must-have Lip & Cheek Stain for a beautiful, natural flush. Price: $24

Stila Spring 2010 Makeup Collection is available at www.stilacosmetics.com