Introducing the NEW Pureology Precious Oil hair care collection. The buzz words (via Pureology): 10X softer hair, oil-infused zero sulfate, silicone free, free of parabens, penetrates deep into hair fiber, shine. Available August 2012 in salon nationwide. The NEW Pureology Precious Oil Versatile Caring Oil available in salons May 2012.

Pureology Precious Oil hair care collection

According to Steve Henley, senior Director of US Education for Pureology: “…As we all know, water is the biggest enemy of hair color…

The natural state of hair is to be hydrophobic, which means it repels water. However as we color our hair, our hair shaft weakens and becomes hydrophilic, thus attracting water and causing color to leak from the hair….Pureology Precious Oil..deeply penetrate to repair the hair fiber, insulate and fortify the cuticle and envelope the surface to replenish the protective coating that restores hair…to a healthy state.”

***UPDATE: if you’re wondering what the shampoo feels like well it has an interesting consistency that feels like oil at first as you pour on your hands and than it lathers. The shampoo and conditioner did leave my hair very soft.***

Pureology colour stylist supreme control does give my hair maximum hold & smells great x

Pureology supreme control

HAIRSPRAY

Just in time for summer, Pureology, which happens to be one of my favorite hair care lines and the pioneer in ZeroSulfate shampoos, introduces a new promotion featuring the award-winning Perfect4Platinum system.

Pureology Perfect 4 Platinum

Get Some Blonde Ambition for Summer with Pureology’s Perfect 4 Platinum Brilliant Shine Kits Supporting Global Green USA

The summer sun can wreak havoc on fragile strands, especially those that are highlighted and highly lifted. The Perfect 4 Platinum system repairs, strengthens and softens to help hair retain its fresh-from-the-salon vibrancy. Beginning in June in salons nationwide, Pureology will offer the ‘Perfect 4 Platinum Brilliant Shine Kit’ and will make a $20,000 donation to support Global Green USA in conjunction with this promotion.

In addition, Pureology has launched its Crowdrise Fundraising page for Global Green USA for its community to get involved and support Global Green USA! The power of the crowd is real, small donations really do add up to make a monumental impact on our environment. Thanks to the donations and funds raised by Pureology and its community, Global Green USA continues to focus on greening our nation’s schools, educating on water conservation, and improving the quality of life for people and their communities by fostering environmental awareness about the health and future of our planet. Visit Pureology’s Crowdrise Fundraising page for Global Green USA to make your donation today!

Help fragile, highlighted and highly lifted hair retain its fresh-from-the-salon vibrancy with Perfect4Platinum ZeroSulfate® shampoo and the exclusive AntiFadeComplex®. Key ingredients include: Strengthening Technology with protein-rich Keravis, softening plant extract of chamomile, brightening plant extract of lemon, nourishing plant extract of coriander.

Kit includes:

Perfect4Platinum Shampoo (8.5 oz) and Condition (8.5 oz) featuring Zero Waste Packaging :

Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle

100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.

Perfect4Platinum Shampoo (1.7 oz), Condition (1.7 oz) and MiracleFiller (0.5 oz) and ReconstructRepair (6 packettes)

Available June 2012 in Salons at $61

One of my all time favorite: Pureology Hydrate Shampoo & Conditioner has a new bottle.

Pureology Hydrate Shampoo & Conditioner New Packaging

The NEW Pureology Zero Waste Shampoo and HairCondition allows you “…and stylists to use every last drop of products and the new ergonomic design featuring inverted condition bottle endures ease-of-use…formulas have not changed…”-Shae Kalyani Vice President of US Marketing for Pureology.

100% recyclable bottles feature the latest FDA approved, 50% post-consumer recycled high-destiny polyethylene (HDPE) materials for… safety and environmental sustainability.”-via Pureology.

Loving the NEW Pureology Perfect 4 Platinum Strengthening System for High Lifted and Highlighted Hair. Much needed for my super blond highlighted hair. Main magic ingredient is keravis “nature’s most powerful anti-breakage hair fortifier” according to Pureology. It’s a “vegetable protein that replenishes and plumps keratin gaps to strengthen the hair.” Targeted to combat dry hair, increase shine and manageability for blonds with 4+ level of lift.

L to R: Pureology Perfect4Platinum ReconstructRepair and Pureology Perfect4Platinum shampoo

Expert hair tip:

” To achieve best results, begin with Perfect4Platinum shampoo and Conditioner,” explains Natasha Sunshine, Pureology Colour Ambassador and owner of Byu-ti Hair Therapy, Pureology’s flagship salon. “Apply MiracleFiller before blowdrying to fill in gaps in the hair’s cuticle, which will leave highlighted hair stronger after each use. I recommend clients use the Perfect4Platinum ReconstructRepair as a weekly treatment and rebuild hair.”

Pureology Perfect4Platinum is available July 2011 in salons nationwide.

Super excited about the NEW Pureology colour stylist hair care collection. I simply love anything Pureology! The scent: vanilla, rose and mandarin promote a positive sense of well-being. Ingredients: naturally derived Keravis, exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens, olive, camelina and coriander, and orange oil. Launch/Availability: November 2010 in salons nationwide.

L to R: Pureology colour stylist cuticle polisher shine serum ($26), nourishing nectar sculpting gel ($26), fortifying heat spray protective primer ($22), antisplit blowdry styling cream ($28), silk bodifier volumizing mousse ($24), and strengthening control zero dulling hairspray ($24). Photo by Marta Walsh.

The Pureology colour stylist hair care line address all finishing needs from priming the hair to creating volume to perfecting blowouts while protecting your colored hair or hair color.

My favorite shampoo and conditioner these is anything by: Redken, Pureology, and Morrocanoil. I alternate between the three. Sometimes I use a Redken shampoo first to cleanse my hair from any build up and shampoo right after with a Pureology or Morrocanoil and finish with their conditioners. My hair love these hair care products! Simply the BEST.

Pureology introduces Hydrate LightCondition and HydraWhip.

Fine hair is easily desiccated by daily aggressors and requires products that moisturize to nourish, soften and protect. Pureology Serious Colour Care welcomes two new products to the award winning Hydrate System, Hydrate LightCondition and Hydrate HydraWhip, created for fine colour-treated hair in need of moisture while protecting colour radiance. The new tingling-free, silky cream condition and velvet soft soufflé provide lightweight moisture for finer hair types and clients sensitive to menthol.

Many moisturizing products tend to be heavy on fine hair, making it limp and appear thinner and greasy. To address this need, Hydrate LightCondition and Hydrate HydraWhip provide moisture that will not weigh down hair, but provides nourishment to soften and protect using organic botanicals of peppermint, rosemary, sage, and green tea to provide condition and shine for light, naturally radiant and healthy hair. The exclusive AntiFadeComplex neutralizes free radicals to maximize colour retention.

The new Hydrate LightCondition contains Hydrating Micro-Emulsion Technology formulas to deliver moisture from within, improving hair condition. Natural jojoba and shea butters, with strengthening multi-weight proteins of soy, oat and wheat moisturize and restore suppleness without weighing down fine hair. Hydrate HydraWhip contains an emollient-rich soufflé with avocado, jojoba and shea butters to restore moisture and softness to fine colour-treated hair from root to tip.

The complete Hydrate system includes the following products:

- NEW Hydrate LightCondition

- NEW Hydrate HydraWhip

- HydrateShampoo

- HydrateCondition

- Hydrate HydraCure

- Hydrate ShineMax

Marta Walsh says: “Pureology Hydrate hair care line is one of the best hair care collections out there, their products work every time.”

I loved Nicole Richie’s look at Oscars 2010: the Reem Acra gown and the hairdo.

Hair Tutorial: Here’s how to get Nicole Richie’s Oscars 2010 Classic Bun with Pureology hair care products

1. Blow hair dry with Pureology SuperSmooth RelaxingSerum (also Marta’s ultimate favorite) from hairline towards the back of the head.

2. Create a horseshoe section from recession to the crown to the recession. Clip away neatly.

3. Secure the remaining hair in a smooth ponytail in the center back.

4. Using SuperSmooth SmoothingElixir, smooth sides and work all the way through the end of the tail.

5. Form a bun with the tail by wrapping it around the base of the ponytail until you run out of hair. Secure with bobby pins.

6. Gently lace the top section and then smooth the surface with TextureTwist towards the existing bun.

7. Pinch the hair, then twist and secure with a bobby pin.

8. Tuck the ends up under the bun, secure with bobby pins.

9. Finish with GlossingMist for shine and InChargePlus for hold.

On my visit to New York City for Fashion Week this month I had the luxury to stop by at the Elizabeth Arden Red Door Lounge at the W Hotel. There I met with the Red Door Spa National Creative Director, Zahir Ziani, and also had one of the most va va voom blow outs of my hair history by the fabulous Billy Dee Williams (he’s a true artist). Well, see for yourself. Thank you the Red Door Spa team!

Visit www.reddoorspas.com to find the nearest Red Door Spa to you!

 
Marta Walsh at the Red Door Lounge. with Billy Dee Williams my hairstylist who swears by
Pureology hairspray!

Marta Walsh with a Va Va Voom Red Door Spa hairdo:)

And viola! THE hair. Me and Billy Dee Willams for Red Door Spa