Pureology Serious Colour Care provides the professional hair colourist and their clients with the highest quality, premium products, and continues this level of excellence into the digital world with the renovated Pureology.com. The website features new Pureology brand imagery with a dynamic homepage and expandable interactive framework.

“The new Pureology.com is an online destination for Pureology customers to learn about the products, find salons and keep up-to-date with the Pureology brand,” states Rachel Weiss, Senior Director of Interactive Marketing for Pureology. “Consumers can easily browse a comprehensive product catalogue, view professional picks, rate and review Pureology products, send product recommendations to friends, locate a salon with maps and directions, and download the Pureology widget to stay updated with the latest news, cause marketing initiatives as well as fun polls and product giveaways.”