Need help keeping up with your salon appointments? Want to be the first to try out new hair products and trends? Redken is now launching its NEW interactive tool – the Redken Desktop Widget – a free downloadable virtual desktop application that keeps users updated on the latest information from Redken.

Key features of the Redken Desktop Widget include:

SALON HAIR CALENDAR: Need help remembering when you need to schedule a hair appointment? Use the Salon Hair Calendar to set alerts and reminders about your salon appointments!

FASHION: Looking for the latest hair 411? Be the first to learn about the latest hair trends throughout the year and get beauty tips straight from industry experts.

SCIENCE: Does chlorine really turn hair green? Play a truth or myth game to test your knowledge and find the answer. Accumulate points towards receiving free prizes from Redken!

INSPIRATION: Receive exclusive product sampling offers, and be the first to discover what’s hot!

 SALON FINDER: Locate a Redken salon in your area by visiting the Redken salon locator toolbar.

For more information on how to download your own widget to your desktop visit: www.redken.com/widget

 *Please note, the Redken widget minimum system requirements: PC: Pentium 4 with 512MB of RAM – Windows 2000/XP/Vista with Microsoft IE 6.0 or higher.  MAC: Mac OSX 10.3, 10.4, or 10.5. (No Flash required)

Just a reminder, Redken products can only be guaranteed authentic when purchased from a salon.

With the new widget, consumers can receive up-to-date knowledge to keep them looking great and feeling good – including a salon appointment calendar, expert beauty tips, seasonal hair trend info, product giveaways, interactive games, and more!”Redken knows how to satisfy the consumer craving for instant information on hair products, news and industry trends,” explains Rachel Weiss, Senior Director, Interactive Marketing for Redken. “With the Redken Desktop Widget’s interactive hair tools, engaging content, and superior functionality, beauty and hair enthusiasts will be the first to know about up-to-date trend information, product updates and contests, direct to their desktop.

Thanks to Vogue.TV and Redken you now can win a FREE Redken Full Frame 07 Protective Volumizing Mousse!

HOW TO WIN: all you need to do is watch the Behind the Lens: The Look of Peter Som Fall 2008 video below and leave a comment! That simple!

The first 10 readers who comment on the Behind the Lens: The Look of Peter Som video on Vogue.TV will win a Free Redken Full Frame 07 Protective Volumizing Mousse!

The video below goes behind behind the scenes of the Peter Som fashion show Fall 2008 with Fashion designer Peter Som himself and Redken’s Creative Consultant, Guido:

http://www.vogue.tv/#Watch/Video_Player/2/191

Behind the Lens: The Look of Fall 2008 is a four-part series featuring one designer in each of the world’s fashion capitals – New York, London, Milan and Paris. The series offers an insider’s view into the creative fashion & hair collaborations behind preparing a runway show, highlighting the impact major designers will have on the season’s fashion and beauty trends.

From the inspiration behind the designers’ vision for their fall collection to the hair and makeup tests, backstage chaos and the fashion show itself, the series features commentary from key players in the creative process, including Peter Som, Luella Bartley, Roberto Cavalli, Jean Paul Gaultier and Redken Creative Consultant, Guido.