GET THE LOOK:  Jennifer Lopez dazzled at the 52nd Annual Grammy Awards, wearing a dramatic silver Versace gown, and 70′s-inspired hair designed by stylist Robert Vetica. Volume and texture were the hallmarks of the all-one-length, below the shoulder look.

Vetica started by applying Moroccanoil Treatment on wet hair and blow-dried it smooth, creating a middle part using a large round brush for volume. He then used a 1″ curling iron, curling each section, and dragging the curled spirals down. He started in the back, working towards the front of the head and lifting her hair away from the face.

After the curled hair set, Vetica finger-brushed the look and applied Moroccanoil Hydrating Styling Cream to hold the set and add additional texture. Finally he brushed out the hair, then backcombed underneath for maximum fullness and volume. Vetica finished with Moroccanoil Luminous Hairspray for free-moving, shine-enhancing hold.

Moroccanoil, the fast-track luxury Argan oil hair product pioneer and leader, sponsored what could be the season’s most exciting beauty book launch last week for celebrity stylist Robert Vetica’s new “Good To Great Hair.” (Fair Winds Publishing).

Hosted by Salma Hayek, the star-filled beauty bash filled Eva Longoria-Parker’s restaurant, Beso, to capacity. Hollywood’s leading celebrity hair stylists, make-up artists, fashion stylists were in attendance, as well as Debra Messing, film star Maggie Q, Slumdog Millionare’s Anil Kapoor, Melissa George of Grey’s Anatomy, Rose McGowan and Moroccanoil’s Carmen and Ofer Tal.

Debra Messing, Carmen Tal, Robert Vetica and Salma Hayek at the “Good to Great Hair” Book launch party. Photo © Amy Graves for Moroccanoil.

To cap the high-energy evening, multi-platinum-winning recording artist Anastacia gave an exciting performance that had guests, VIPs, and media on their feet and cheering.

Debra Messing & Salma Hayek at “Good to Great Hair” Book Launch Party.
image via: MahaloFashion.com

Before the performance, Vetica said, “The success of this evening is a validation that our community of editorial hairdressers, make-up artists and fashion stylists is thriving and unmatched in what they do.”

“In my interviews with top beauty editors, it became more and more evident that a book had to be written. I wanted to offer women more detailed directions on how to achieve beautiful hair with little effort. The book is full of trade secrets, and shares many of my own experiences in editorial and celebrity styling on the set.”

In honor of Salma Hayek’s participation in “Good to Great Hair”, Fair Winds Press will make a donation in support of UNICEF’s efforts to eliminate Maternal and Neonatal tetanus.

About Good To Great Hair by Robert Vetica Book: $24.99. Available at Barnes & Noble, Borders, Amazon and other stores where quality books are sold.

Top Star Stylist Robert Vetica’s New Beauty Book Dishes on How Every Woman Can Create Day to Day Hollywood Hair Magic at Home. In His New Book Good to Great Hair.

“…Robert always gives me the perfect hairstyle for big nights out or an elegant fix for not-so-fun, badly-timed hair misadventures. This book should be in everyone’s bathroom drawer.” -Renée Zellweger.

With a foreword by adoring fan Salma Hayek and an intro by Debra Messing, plus rave reviews by A-listers Rene Zellweger, Avril Lavigne, Kyra Sedgwick, Naomi Watts and many more iconic beauties, star stylist Robert Vetica’s sensational new book, Good to Great Hair is set to become the go-to beauty bible for every woman ready to have great hair, day after day. It’s a fountain of insider information – an easy-to-follow beauty guide based on Robert Vetica’s 25+ years of experience as well as his own formula for success to “keep it simple; work the basics.” Vetica’s unique, highly personal, clear-cut conversational style draws the reader in and keeps them engaged. The book’s beautiful photographs by leading international fashion photographer Alberto Tolot shows readers each step of the way to amazing style.

Vetica believes every woman should personally benefit from the knowledge he gained working with some of the world’s highest profile women, many of whom struggled with the same everyday style problems and challenges that he has solved on the set, at a moment’s notice.

“I’d resigned myself to the fact that 50% of the time, during my non-professional life, I would look like a frizz ball. But after watching, learning and asking questions while Robert whipped up yet another masterpiece with my hair, I can now wake up knowing that I’ll never have a bad hair day again.” -Debra Messing.

What’s Inside: Vetica’s secret to haute coiffure: “simple…simple…simple.” In his soon-to-be released, Good to Great Hair, Vetica’s well-practiced basics are translated into uncomplicated “ABCs” that all women can incorporate into their daily routine in a matter of minutes – even if they think they don’t have the knack. The result? Perfect hair every day – whether it’s for the office, an interview, the mall or an event requiring a more sophisticated look, such as a party or a wedding. The Vetica way is to have every woman accomplish perfect, beautiful hairstyles as quickly, easily and inexpensively as possible.

 ”Robert can make anything happen in any situation and in any amount of time.”
-Avril Lavigne

“When Robert does my hair, I forget to look in the mirror.”
-Naomi Watts

“Robert is a master of transformation
-Salma Hayek

Good to Great Hair is divided into three sections, The Essentials, Special Effects and Style Secrets, with each one building toward the finale. There are pages and pages of step-by-step styles with informative advice for every woman. It’s all supported with beautiful how-to images with solutions for every hair type, length and texture.

Part I: THE ESSENTIALS: It’s where great hair begins. Vetica analyzes and defines the reader’s hair texture and its unique challenges as never seen before. Then he takes us into the secrets of today’s most helpful products and essential tools of the trade.

Part II: SPECIAL EFFECTS: It’s an adventure into the world of the Red Carpet with insight into special accessories, hair color and hair pieces.

Part III: STYLE SECRETS. It’s Vetica’s art of haircutting and hairstyling, with beautiful, crystal-clear, detail-by-detail images. This is his personal inside scoop on how to create celebrity hair styles with everything from faux hair to fabulous effects to innovative styling techniques pioneered by Vetica.

Vetica’s goal in his remarkable new book is to make every reader’s particular hair “listen up and behave.” Along the way he shares his own successful method of how to create megawatt styles whether for strolling the red carpet, strutting the catwalk, or adventuring anywhere and everywhere. This Vetica insider is filled with incredible tips such as: what’s in his styling and tool kits; how he uses his simple arsenal to create unforgettable looks for the red carpet and runways in 20 minutes flat; how he invents nip-and-tuck magic with small, hidden braids; how he disguises split ends and creates a stellar shine; how to transform lifeless hair into a lush, voluminous mane with the genius of clip-on extensions; how he saves time by refreshing a style – and not starting from scratch; along with extensive how-to guides.

All About Robert Vetica: The author is a fashion icon in his own right with more than 25 years of high-profile experiences in the hair world. He regularly styles the most beautiful celebrities in the world, including Salma Hayek, Debra Messing, Mariah Carey, Avril Lavigne, Shakira, Renée Zellweger, Hilary Swank, and Naomi Watts. Whether it’s for the Academy Awards or major fashion magazines worldwide, Vetica uses innovative and imaginative techniques to make “the famous” look great with little effort and even less time. He is based in Los Angeles.

Oscar presenter Marion Cotillard once again proved to be one of the most striking and beautiful arrivals on the red carpet. Robert Vetica for Moroccanoil Styles Marion Cotillard’s Hairstlye for Oscars 2009. Robert Vetica is the author of the new book, “Good to Great Hair” (Fair Winds Publishing).

Top celebrity hair stylist Robert Vetica, who styled Marion Cotillard’s hair for her La Vie En Rose Best Actress Oscar win last year, created a flawless, dramatic look that worked to perfection with the elegant John Galliano for Christian Dior gown that she wore.

Marion Cotillard.

Vetica created a shimmering, ultra modern take on the French Twist, that was inspired by Cecil Beaton’s portraits of the great fashion and society icons of the 40′s and 50′s. Polished and styled close to the head, the French Twist was rolled large and emphasized volume for a contemporary edge.

To create the beautifully sculptured French Twist, Vetica first blow-dried Marion Cotillard’s hair with a round brush using Moroccanoil Hydrating Styling Cream (MSRP: $30.00 / 10.2 fl. oz.) to smooth, detangle strands and to prevent frizz, and created a low side part. He then teased the hair all over with added attention to the crown and the back of the head.

He then brushed the teased hair and shaped it into a full, lavish French Twist, rolled and pinned it in place, then used a rat tail comb to lift the crown and emphasize the volume from the back.

Vetica then finished with a light spray of new Moroccanoil Gold Glimmer Shine to give the look a luminous, natural looking and long-lasting shine. (MSRP: $24.00 / 3.4 fl. oz.).

Kyra Sedgwick’s hairstyle at the 2009 Golden Globe Awards was created by hair stylist Robert Vetica using Moroccanoil products.

Robert Vetica also created the hairstyle for Salma Hayek at the 2009 Golden Globe Awards.

Kyra Sedgwick’s Golden Globes Look: Kyra Sedgwick’s look was reminiscent of Rita Hayworth, but more delicate and loosely curled. He then pulled it back to show off her face with cascading hair when she turned. He wanted the hair down but still elegant, Hollywood and fresh.Her Oscar de la Renta gown with a fitted bodice and deep neckline helped Vetica make the decision to sweep the hair back off the face. The result: a retro-style pin-up ‘do with a more soft and relaxed feel.

How to get Kyra Sedgwick’s hairstyle: Kyra’s hair was blow-dried to a smooth finish with a touch of Moroccanoil Treatment, directed away from the face using a strong spray gel to hold her hair up and away from her forehead.

The back of the hair was curled inward to create wave and volume. Vetica used a heat styling spray to protect the hair and to help give a firm hold to the swept back look.

Vetica brushed Kyra’s hair back from the front, to keep it away from her face. The final look framed her face and cascaded into waves when she turned. Vetica finished the style by rubbing a small amount of Moroccanoil Hydrating Styling Cream through his hands, smoothing the hair and adding shine to finish and refine the look.

Products used for Kyra’s look: Moroccanoil Hydrating Styling Cream to finish the look with added shine,
definition and eliminate frizz. (MSRP: $30.00 / 300ml).

For this season’s Golden Globes, celebrity stylist Robert Vetica created two of the most glamorous looks on the red carpet: Salma Hayek.

Salma Hayek’s Sleek and Sexy Style: To create Salma Hayek’s sexy and slicked-back style, Vetica started with wet hair. “I worked Moroccanoil(tm) Treatment through to detangle and smooth out split ends and then dried the hair straight using Moroccanoil Hydrating Styling Cream to give added shine and smoothness,” he explains.

Salma Hayek wore a Boucheron $250,000 diamond hair wrap which was specially made for her, and the key was to keep the hair looking sleek.

How to get Salma Hayek’s hairstyle: Vetica pulled the hair back into two ponytails, the first one from ear to
crown to opposite ear and pulled it back low at the nape of the neck.

Robert Vetica pulled the remaining hair into a second ponytail, directly on top of the first, back-combing it to give extra lift and to add texture.

Next, Robert braided each section, turned them under and attached them at the nape of the neck. The double braid gave the effect of a unique textured thickness that made the look fresh and new. Then, he wrapped the diamond band around this double braid for a simple but chic effect.

Products used for Salma Hayek’s look:Moroccanoil Treatment for beautiful, extra shine and smoothness.
(MSRP: $39.00 / 100ml).

Moroccanoil Hydrating Styling Cream to eliminate frizz, add definition, brilliant shine and hydrate. (MSRP: $30.00 / 300ml).