Algenist is a new skincare line launching this month (Feb 2012) in Sephora. TM has got to try the Algenist Firming & Lifting Eye Gel which is a super light serum. It absorbed into skin easily without feeling greasy or leaving a residue. The Algenist skincare line also includes: Firming & Lifting Cream ($94) and Firming & Lifting Intensive Mask ($52).

Algenist Firming & Lifting Eye Gel ($68)

Algenist Skincare

“Lightweight Eye gel to rebuild density while firming & lifting delicate skin around the eyes. Ingredients: Alguronic Acid and ProPeptide3, Alfalfa Seed Extract, Lupine Protein, Caffeine, and Chamomile.”-via Algenist

Firming & Lifting Skincare Products

“In addition to key ingredient, Alguronic Acid (algae-compound with the ability to protect and regenerate skin), the Firming & Lifting line incorporates proteins and peptides to restore and repair skin.”-via Algenist

Sephora is pleased to announce that CFDA award winning fashion designer Prabal Gurung has created the new “cast costumes” for all of its Sephora Beauty Advisors in North America. Reflecting Prabal’s fresh, modern aesthetic and incorporating Sephora’s signature black and red color scheme, the new designs provide a sophisticated update to the previous uniform that has been utilized since 2001.

Sephora Reveals New Apparel for All Beauty Advisors Designed by Prabal Gurung

Prabal’s cast costume designs for Sephora include a chic and versatile shift dress and fitted pant suit with blazer for women, and sleek separates for men, all incorporating his signature tailoring.

WATCH the video which features Prabal’s reveal of the Sephora Cast Member Costumes…

Sephora new uniform

Model, “Peepshow” Star, and Vegas headliner, Holly Madison, celebrated Sephora’s 300th store opening by helping cuting the grand opening ribbon at The Forum Shops at Caesars on Friday, November 18, 2011.

Holly Madison Celebrated the Grand Opening of Sephora at The Forum Shops at Caesars

Fans and beauty mavens had the chance to win a plethora of beauty prizes, play Sephora Beauty Roulette, take photos in a Sephora Photo Booth and revel as Make Up For Ever created Las Vegas-inspired Body Art work live in the new store.

SEPHORA at THE FORUM SHOPS AT CAESARS is located at:

3500 Las Vegas BLVD S

Las Vegas, NV

This week I stopped by one of my favorite shopping and dining destinations in Scottsdale Arizona, Scottsdale Quarter and saw a big billboard announcing the arrival of Sephora store in that location. This makes Scottsdale Quarter so much more perfect. Can’t wait:)

Sephora At Scottsdale Quarter scheduled to open in January 2012. Photo by Marta Walsh.

Sephora announces the opening of its newest store at 21-27 Ninth Avenue in New York City’s famed Meatpacking District on Friday, September 16th, 2011. Sephora has leveraged the Meatpacking District’s legacy as an epicenter of art and creativity to establish one of the most modern and transformative beauty shopping experiences anywhere in the world, incorporating innovative design, state-of-the-art services and exclusive brands for its 16th Manhattan location.

“Our new Meatpacking District store represents the pinnacle of Sephora store design. When developing the plan, we made a conscious decision to intertwine art, music and technology as a way to celebrate the area’s distinct artistic heritage and ‘urban cool’ environment,” said Paul Loux, Vice President of Design at Sephora. “We’ve worked closely with the Meatpacking District Improvement Association to achieve our goals and look forward to continuing our positive relationship with the community.”

Among the many unique features Sephora has incorporated into its Meatpacking District location are:

A Unique Footprint

Located on the corner of W.13th Street and Ninth Avenue, Sephora occupies a building that typifies the area’s iconic architecture, with an interior that features sleek, modern design. Updated fixtures and an open, flowing layout allow for easy navigation of key product areas, including skincare, nail, fragrance and color, as well as the Sephora Collection 2.0 display which features a vibrant wall of color, a unique fixture dedicated solely to brushes and complexion stations to simplify finding the perfect foundation.

21st Century Shopping Services

The Meatpacking District location will be the first Sephora in the nation to feature a completely Mobile Checkout experience for faster and easier purchasing. In addition, in-store iPads will allow clients to quickly access product information, ratings and reviews and QR codes for any item in the store.

A Destination for Beauty Education

Sephora’s Meatpacking District store features the Beauty Art Studio, the destination for mastering any new beauty look. Each station features ultra-modern glass, chrome and black fixtures with LED screens and enhanced lighting for a luxurious experience. Select one of the complimentary Express Services, or a Customized Makeup Application, where the session is tailored to your personal beauty needs and the cost is redeemable in product. Services to choose from include: Blush & Bronze, Flawless Foundation, Treat & Conceal, Beautiful Skin, Smoky Eye and Faux Lash Express Services and Specialized Services such as Prom, Bridal and Evening.

Exclusive Access to Global Beauty

Sephora scours the world looking for the items global beauties can’t live without. For the Meatpacking District location only, they’ve hand-selected the most buzzed about and coveted brands and products, including 21 Drops, Ellis Faas, Giorgio Armani and Koh Gen Do cosmetics, Sponge Avocado Oil (Greece), Sentara Crème du tout temps (France), Tatcha Blotting Papers (Japan), Absolution Eye Cream (France), Omorovicza Thermal Cleansing Balm (Hungary), Belmacz Gold Leaf Lip Balm (UK), Phillip Martins Maple Wash and Rinse (Italy), Paul Yacomine Intensive Repair Kit (UK).

Sephora Carries Art Throughout the Retail Experience

Inside Sephora Meatpacking you will discover “Flamenco Tornado,” a custom work by New York based installation artist and sculptor, E.V. Day. The large scale piece, the first commissioned in a series by Sephora, explores overt female power, sexuality, passion and energy. Using the artist’s signature suspension techniques, the piece uses an original flamenco dress donated to the artist, which is distorted to capture the raw energy of a tornado, suggesting a woman’s transformative movement and power. Going forward, Sephora will incorporate original artwork from a series of contemporary artists into a designated gallery space within the store.

Sephora Comes to Life Outside Its Doors

Sephora commissioned artists David Ellis, Maya Hayuk, SASU and Yuri Shimojo to create a visual feast that acts as a mural and barricade. Titled “Transforming Beauty,” the work evokes beauty’s transformative powers through flowing leis that change right before your eyes. The leis incorporate dramatic color and raw materials including vibrant feathers, minerals, fruits, and flowers. The illusion of movement and depth was crafted in a 10’ x 100’ lenticular format, by interlacing 10 frames of animation. Overlaid is a multidimensional script that reads “Ours is yours”—welcoming you to Sephora’s grand opening. Ellis also directed a 2D & 3D film depicting the creation of the artwork in time-lapse with cinematographer Christopher Keohane which features an original soundtrack by composer Maya Love Coppola. The film will be on display in 3D at the grand opening and on Sephora YouTube (http://www.youtube.com/sephora) thereafter.

Sephora Meatpacking District

21-27 Ninth Avenue

New York, NY 10014

Store Hours: Mon – Sun: 10:00am to 11:00pm

Charlotte Ronson Beauty Collection to Debut at Sephora and Marta Walsh has the sneak peek.

Giving this new at Sephora Skincare products by Dr. Jart+ a go. Products are made in Korea. If you’re into good quality Asian skincare this one is for you. Both products in image below are Multi_Action Skincare + makeup one is SPF 45 and the other SPF 25. It’s looks a bit like tinted moisturizer. I use it under my foundation and face powder as a good primer.

Dr. Jart + skincare. L to R: Premium Beauty Balm SPF 45 PA+++ and Water Fuse Beauty Balm SPF 25 PA++

What it is formulated WITHOUT:

- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Petrochemicals
- Phthalates
- GMOs
- Triclosan

Dedicated to his lifelong goal of satisfying patients, Dr. Jart combined his medical background with a team of 21 skilled dermatologists to develop his eponymous skincare brand. Since its inception, the full cosmeceutical line has grown to become one of Asia’s leading skincare brands. The doctor’s principled approach is based on using scientifically certified ingredients and his expert knowledge to deliver noticeable results. Each skincare formula is tried and tested to ensure safety for all skin types—even hypersenstitive skin—so everyone can experience the art of skincare with Dr. Jart. via sephora.com

Face Scrub and Face Exfoliator. From the Sephora Collection Skincare NEW Smart Dual Action Exfoliator & I love it smells so good. It is gentle enough to massage my face with and get that fresh and clean invigorating feeling in the morning while in shower.

Sephora Collection Skincare NEW Smart Dual Action Exfoliator

Sephora Collection Skincare NEW Smart Dual Action Exfoliator how it looks inside.

Shopbop.com, the premier online shopping destination for the fashion-forward woman, debuts a SEPHORA COLLECTION Palette Color Play 5 in 1 limited-edition palette inspired by Shopbop’s forthcoming “Faces of Fashion” editorial look book. The 5 in 1 limited fashion edition color palette is currently available on Sephora.com and will debut in Sephora stores today, December 28th, 2010. Shopbop’s accompanying ‘Faces of Fashion’ look book will launch on www.Shopbop.com on December 29th, 2010.

The set includes five different color palettes that each include ten eye-shadows, two lip colors, and one blush in run-way inspired color stories to fit any mood or transition to any style. The compact is perfect for busy girls on the go.

Select one of the five different looks (palettes) and pop it in the compact. The palettes are inter-changeable; simply choose your outfit-complimenting color palette for the day. Place the look into the compact, and you are ready to go!

Shopbop is also running a sweepstakes in tandem with the debut of the palette; the Faces of Fashion Sweepstakes

Additionally, here is the link to the Faces of Fashion Lookbook which will go live on Shopbop’s site on December 29th, 2010.

NARS knows that the holidays bring heavy travel and for any NARSissist, smaller-sized products means the ability to tote more choices along! Introducing exclusive-to-Sephora NARS Holiday Gift Sets. From luscious lips and contoured cheeks to mascara-definition with the perfect felt-tipped liner, the below sets are currently available exclusively at sephora.com.

Follow The Boys Set

Four medium-sized lip glosses packed with the perfect amount of sheerness, shimmer and pigment for a long-lasting pout. Simply irresistible on their own, or intriguingly chic layered over NARS lipsticks, these smaller versions are available in this set exclusively at Sephora, $40.

Shades:

Turkish Delight – Pink Sorbet Easy Lover – Ultra Sheer Hot Pink

Moon Fleet – Sparkling Platinum Gold Sweet Revenge – Sheer Pink Grapefruit

Orgasm Lust Set

The medium-sized Orgasm/Laguna Duo is being offered for the first time in this exclusive set and boasts the perfect combination for a fresh yet contoured look. Super Orgasm Lip Gloss gives the finishing touch, quintessential to any holiday affair. Available exclusively at Sephora, these medium-sized treats will make a big impact on your makeup bag, $30.

Shades:

Orgasm/Laguna Blush/Bronzing Powder Duo –Shimmering Peachy-Pink & Gold-Infused Brown

Super Orgasm Lip Gloss – Glitter-Flecked Peachy Pink

Trouble Maker Set

They say the way to a person’s soul is through her eyes. With PRO-PRIME Smudge Proof Eyeshadow Base, Nuits Blanches Eyeliner Stylo and Larger Than Life Volumizing Mascara, the impact will be full-force. And to remove it all anywhere anytime, this set includes a travel-size Eye Makeup Remover – a delicate formula for erasing all traces of eye makeup, $60.