John Varvatos ARTISAN will debut in March 2009 as the latest addition to the designer’s fragrance collection from JV Fragrances & Skincare, a subsidiary of Shiseido America Corporation. ARTISAN completes the trilogy of the John Varvatos men’s fragrance portfolio and continues to build on the impact of this highly original lifestyle brand.

John Varvatos was closely involved with every step of the development of his new fragrance, so ARTISAN bears his imprint: the finely wrought details, the signature mix of old world craftsmanship and modern technique. According to the designer, “Every aspect of my new fragrance, Artisan-from the carefully calibrated elements that comprise this unique scent to the handwoven flask that contains it-reflects the artisanal hand. The result is a truly timeless quality, one that evokes both my respect for the past and my vision of the future.”

John Varvatos/Photo: Richard Phibbs.