I’ve recently interviewed the man behind Skindinavia, Allen Goldman.

In this interview Allen Goldman talks to me about the creation of Skindinavia, also known as “The Original Makeup Saver”, and what makes it an essential beauty product in every girl’s makeup bag. His philosophy about beauty. New Skindinavia product in the making for 2010: a simple mist that gives your makeup a sun kissed glow all winter! And his love for travel.

Allen Goldman

Marta Walsh: When did your passion for the beauty industry begin?
Allen Goldman: My passion for science has been around since I was very young. I credit my brother for bringing it to beauty when he developed a number of new transdermal technologies with a research partner at MIT. It was so exciting to see science that had never been done before. So many people believe “everything” has already been discovered. It hasn’t.

Skindinavia Makeup Finishing Spray

MW: How was the concept for Skindinavia born?
AG: Skindinavia was born from a lot of listening at makeup counters. I was the Director of Education for another skin care company dealing with top spas and prestige retailers globally. When we started, we had only four products. One was a light spray moisturizer that hydrated amazingly well.

As I visited stores, I found that the associates were spraying it on top of foundation to give it a healthy glow and lock it in place. We knew we had something right there and started asking more women how they felt their makeup performed. No woman thought their makeup looked perfect all day, and there were no brands focused on improving the quality of the makeup women were already wearing. That how modern day Skindinavia became known as “The Original Makeup Saver”.

MW: Who can benefit using Skindinavia products?
AG: Anyone who wears makeup.

MW: Which Skindinavia products are a must-have in any woman’s makeup bag?
AG: It depends on the woman. We make eight different sprays for all different needs and skin types. If I had to pick one, The Bridal Makeup Finish. It is an amazing product for a very important day.

MW: What makes Skindinävia’s Makeup Finishing Spray work so well?
AG: The fact that it cools the makeup surface. This is really the key. Think of how refrigerated food stays fresher so much longer. We apply this concept to makeup.

MW: What is new this year with Skindinavia?
AG: Coming in 2010, A simple mist that gives your makeup a sun kissed glow all winter (but not a self tanner)….it is really, really amazing because it actually plays an optical illusion to make you appear glowing. We try to keep the line very narrow. We only launch products that we believe do not currently exist anywhere.

Skindinavia Mineral Makeup Finish

MW: Skindinavia seems like a must-have beauty product on Hollywood movie sets, music videos, or even Broadway, can you reveal rumors on any particular celebs using Skindinavia?
AG: We do a large business in both Hollywood and Broadway. We are even provided to the students at the world’s first makeup school in Hollywood. The products have become even more popular as HD film has become more prevalent. We do not sponsor any celebrities by design. We would rather put our resources into constantly improving our products. Allure magazine noted Skindinavia is used on Dancing with the Stars, supposedly Project Runway, Cirque du Soliel. Too many to mention.

MW: What do you love most about your job?
AG: There are two things I really love. One is giving other people jobs. There is nothing that increases someone’s self worth than hiring them. The second is when a customer calls me and asks for a product to be sent overnight because they have to have it. That shows you developed something has truly impacted their life.

MW: What is your philosophy about beauty?
AG: It’s pretty simple. Everyone deserves to look their best. We try to make products that get you an extra compliment or two…..I feel it is always important to let customers know that none of our products perform miracles. They are good, honest products that help your makeup look its best.

MW: Where can we find you when you are not formulating amazing beauty products? What other passions do you have in life?
AG: I love travel. Mostly in the US, I think the West Coast is so beautiful. Sometimes when we are developing products, I will sometimes fly somewhere in California, sit on a beach, have a smoothie, and think about whether it’s really a good idea.

Skindinavia Makeup Finishing Spray: Skindinavia’s Makeup Finishing Spray resists make-up melting, smearing, and color loss by using nano-technology to create a new standard. It is a weightless spray-on mist that not only cools make-up surface temperatures to help resist the effects of indoor/outdoor heat and environmental humidity, but also gives skin and makeup a flawless finish.

Skindinavia’s proprietary cooling technology is what makes the product so effective. Working in much the same way as refrigeration, make-up stays longer and fresher on the face. It is important to note that the Makeup Finishing Spray does not chill your skin, only the make-up. Pigment-dispersion helps spread the make-up color evenly and completely. This means no more clumps, blotches, or lumps of color to deal with. Instead you are able to adhere to that “blend-blend-blend” mantra of top make-up pros without all the time, energy, and skill usually required. In other words, an airbrushed look that lasts for 12 hours!

Skindinavia Mineral Makeup Finish: Mineral makeup is now a mainstream beauty product, used by women in every age range and whose choice of look includes both high fashion and natural. While mineral makeup is quick and easy, it does tend to appear dry, flaky, or aging with its tendency to settle into pores and lines. Once again, the innovators at Skindinävia have developed a product to answer a basic makeup need: Mineral Makeup Finish. Its function is absolutely elementary: By chilling the makeup surface by 20F degrees, mineral makeup stays fresh.

Mineral Makeup Finish’s formula includes a proprietary blend of six hydrating moisturizers to counteract dryness and control that excessive powdery appearance. Its unique pigment dispersion system acts like an airbrush to blend colors naturally and eliminate smudging and flaking (a must for mineral makeup users). Simply mist it over the face after makeup is applied and your look will last through the day and night.

By decreasing the need for touch-ups and saving up to 50% of makeup usage, Mineral Makeup Finish is the product of choice for savvy women who want to look fantastic without wasting time and money. This just in: Mineral Makeup Finish was the #1 seller in Movers & Shakers on Amazon during its first week and it now ranks as #7 in all makeup and #15 out of 110,000 beauty products sold by that mega e-seller.

Available in 2 sizes: 4oz at $29 and 6oz at $39. Also available at skindinavia.com, beauty.com, and skinstore.com.