Want to know the unexpected new star Pantene is partnering with?! A LIVE webcast, hosted by Pantene’s current spokesperson, Stacy London, will reveal will reveal the new Pantene ambassador on Thursday, April 1st, 2010, at 12 PM EST. You can also follow Stacy London on Twitter.

Stacy London

Register for the live webcast here: www.pantene.com/webcast. If you can’t watch at noon, make sure to check back later as the webcast can be seen on the site once it’s over. Be sure to follow @Pantene and check the Pantene Facebook Page for clues about who this star could be!

This impressive list of the brand’s TV stars extends back to the 1980s with Kelly LeBrock “Don’t Hate Me Because I’m Beautiful” and includes other notable women such as Kelly Ripa, Maria Menounos, and recent additions Padma Lakshmi and Stacy London. The new star will help launch the Brand’s reinvention, slated for May 2010.

According to Julie Marchant-Houle, Marketing Director, North America Hair Care, Procter & Gamble, “We’re incredibly excited about who the latest addition to the Pantene family will be, especially because it’s going to surprise a lot of people. Pantene is celebrating its biggest reinvention in more than a decade and we wanted to mark it with a major departure from anything we’ve done before.” The new star is being kept under wraps until the official announcement April 1st, 2010.

Marchant-Houle had this to add: “I can tell you that she – or he – will have unbelievable hair.”

Pantene Reinvention: With its new understanding of hair’s unique inter-fiber relationships, a critical factor in product performance that influences how ingredients work on hair, Pantene reinvented its entire brand structure. New Pantene includes an updated ingredient list, tailored systems, new packaging and new fragrance.

New Pantene solutions are custom created to deliver outstanding product performance based on four unique hair structures and end-benefits. New Pantene utilizes advanced ingredients and customized solutions for Fine, Medium-Thick, Curly, and Color-Treated hair, with shampoos, conditioners, styling products and treatments, including options designed to work together to deliver long-lasting results. Beginning April 1, 2010 log on to www.pantene.com/freesample to try the products.

Talking Makeup is SO curious!

PANTENE PRO-V NATURE FUSION and PADMA LAKSHMI, host of Bravo’s hit TV show Top Chef!

From nutrition and exercise to fashion and beauty, many women are seeking a more natural way of living. With this in mind, Pantene Pro-V created a collection of hair care products formulated with naturally derived ingredients that offer exception results for hair care, which is why the world’s leading hair care brand is proud to announce the groundbreaking launch of Pantene Pro-V Nature Fusion. This collection provides the opportunity for people to discover a more natural approach to healthy hair care without sacrificing performance – at an affordable price!

Padma Lakshmi in the photo above from an exclusive behind-the-scene shot from her Pantene advertising shoot.

Pantene has unlocked the power of nature with Nature Fusion, infusing the once hidden beauty benefits of the Cassia plant into its formulas. Cassia is a naturally derived performance ingredient that helps transform hair to make it softer, shinier and stronger.

The new shampoos contain an advanced Cassia Complex that creates a protective shield to leave hair naturally radiant and stronger against damage. This unique discovery of the multiple beauty benefits of the Cassia plant provides women seeking healthy hair care outstanding performance through a more natural route.

Pantene is also proud to announce the face of the new Nature Fusion collection, Padma Lakshmi! Padma, most popularly known as the host of Bravo’s Top Chef, is additionally known as the first international Indian supermodel and an award-winning cookbook author. She joins a long list of Pantene spokespeople including Maria Menounos and most recently, Stacy London.

Because of Padma’s unique natural beauty and strong Indian roots, she is the perfect representative of the Nature Fusion collection, which key active ingredient is the India-derived Cassia seed. She will appear in new national television advertising this month.