Prada Parfums has launched a new advertising campaign for Prada Infusion d’Iris which features model Lara Stone, shot by famed photographer, Steven Meisel.

Prada Infusion d’Iris: Since its arrival in 2007, Infusion d’Iris has redefined the rules of contemporary perfumery through its delicately balanced mix of tradition and sensuality: an inspiring and joyful vision of what it means to be a woman today. Infusion d’Iris captured the attention of the market, opening up a new space within the Prada Parfums portfolio for fresher scents, within the context of Prada’s vision of timeless heritage fused with uncompromising modernity. Now, Prada Parfums has launched a new advertizing campaign that brings these qualities into a fresh alignment.

Shot by Steven Meisel, creator of many of Prada’s most striking images, and featuring model Lara Stone, this print media campaign creates a compelling vision of the unique qualities that make Infusion d’Iris an inspiring, unforgettable experience.

Lara Stone lies on a marble check floor, the same emblematic floor found in the original Prada store at Milan’s Galleria Vittorio Emanuele II. Her gaze, both alluring and inquiring, holds our attention for a moment, but soon our eyes are irresistibly drawn to the object before her: an outsize flacon of Infusion d’Iris.

Sensual and evocative, this image reconnects the viewer to Prada’s heritage represented by the historic Prada crest that graces the bottle of Infusion d’Iris, the true protagonist of this campaign.

A celebration of the timeless Prada heritage, brought into a sharp contemporary focus.

The iconic unisex fragrance ck one will relaunch later this month with a NEW television and print ad campaign (shot by the legendary Steven Meisel), a beautiful song written by British musician and model Jamie Burke and a special, limited edition fragrance bottle packaged with an mP3 speaker.

About ck one Relaunches with Inaugural Campaign via Women’s Wear Daily:

by JULIE NAUGHTON

Posted FRIDAY JANUARY 09, 2009

From WWD ISSUE 01/09/2009

Calvin Klein plans to bring new attention to its CK One franchise with a new TV campaign to be launched Jan. 20. Not coincidentally, it’s the same day President-elect Barack Obama will be inaugurated.

“The CK One ‘We are one’ campaign is inspired by a social movement of people coming together in the spirit of unity,” said Catherine Walsh, senior vice president of American fragrances for Coty Prestige, noting the campaign’s centerpiece is a song commissioned from British musician Jamie Burke – who appears in the print and TV ads for this campaign, as well as two Calvin Klein Jeans spots. “There is such a natural synergy between the message of the campaign and the essence of our new president’s platform that it seemed the ideal moment to share the TV spot. The campaign – and its original song – give voice to an optimistic new generation, that certainly made its voice heard in the latest election. This is a celebration of the power of coming together as one.”

Charlotta Perlangeli, vice president of global marketing for Calvin Klein Fragrances, added that the song will be available as a free iTunes download and on Ckone.com. “We believe it will help consumers relate more personally to the campaign,” she said.

A print ad, featuring Burke with models of all shapes, sizes and skin tones, will begin running in February fashion, beauty, lifestyle and music magazines in the U.S. The campaign will also be online at Ckone.com by the end of this month. Both campaigns were created with Laird and Partners; Francis Lawrence filmed the TV spot, which includes 30- and 60-second cuts. Steven Meisel shot the print ad.

Coty is reinforcing the music ties with a limited edition version of CK One. The bottle, which is emblazoned with the words “We are one” in a number of languages, is set into a base which includes a removable MP3 speaker. It will retail for $50. In addition, Coty will launch an all-over body spray in the CK One franchise. It is intended to be a lighter version of the CK One scent and is dispensed with an oversize pump, said Walsh. It will retail for $26.

While Walsh wouldn’t discuss projected spending or sales figures, industry sources estimated the total media spend globally could top $25 million. Sources also estimated that the two limited edition products and the campaign’s effects could add $30 million to the franchise’s bottom line in the next year. More than 90 million scented impressions are planned globally.

Madonna is the new face for Louis Vuitton.

Madonna’s looks ageless and very flexible in this Louis Vuitton ad . Yoga must me a big part in Madonna’s fitness routine.

Madonna’s hair is left natural with soft curls and parted aside. Madonna’s makeup look is elegant, red lips and flawless complexion.

I love Madonna’s shoes, and of course, her Louis Vuitton bag!

The new Louis Vuitton ads featuring Madonna in a grainy petite French bistro. Photographed by Steven Meisel. LV’s creative director Marc Jacobs hand picked Madonna for the campaign after seeing her perform in Paris. via http://www.fashionfirstlunchlater.blogspot.com/