On February 9th, 2011, the Jimmy Choo fragrance launch event took place at Saks with Tamara Mellon and Gossip Girl’s Jessica Szohr. Here’s a sneak peek.

L to R: Jessica Szohr and Jimmy Choo founder Tamara Mellon

L to R: Jessica Szohr and Jimmy Choo founder Tamara Mellon

Jimmy Choo eau de parfum

First-ever Jimmy Choo fragrance. Jimmy Choo fragrance hitting Saks Fifth Avenue counters in the coming days! The highly-anticipated Jimmy Choo fragrance launches just as the company celebrates its 15th anniversary and provides a sensorial way for women to express their passion for all things Jimmy Choo.

“Fragrance has always been part of my vision for Jimmy Choo. To fully extend the Jimmy Choo lifestyle, enveloping a woman with the sensuality and essence of the brand. I have always loved wearing perfume; it is part of my identity. Now to create a signature fragrance for Jimmy Choo expressing an aura of strength and beauty is my ultimate dream.” Tamara Mellon, OBE, Founder & Chief Creative Officer, Jimmy Choo.

The Jimmy Choo fragrance ad campaign featuring Tamara Mellon, as well as BTS images of Tamara at the photo shoot photographed by leading fashion photographer duo, Inez van Lamsweerde and Vinoodh Matadin.

Jimmy Choo The Fragrance

Jimmy Choo Eau de Parfum expresses an aura of strength and beauty. Glamorous in attitude, confident, intelligent and with a sense of fashion and fun, the fragrance is a modern Fruity Chypre with warm, rich, woody depths. It’s a fragrance inspired by modern women – strong, empowered, beautiful, seductive and alluring with a hidden and mysterious sense of confident sexuality.

With luminous green top notes providing an initial burst of refreshing brightness, bringing a sensation of glittering radiance. At the heart, an aura of rich and exotic Tiger Orchid lends a creamy seductiveness as the fragrance evolves. Lingering sensual base notes of sweet Toffee meld with Indonesian Patchouli to leave a subtle, sensual memory on the skin.

Bottle & packaging

Symbolic of the luxury of Jimmy Choo and influenced by Tamara’s personal taste for antique and modern objects, the exquisite amber bottle encasing the Eau de Parfum is inspired by jewel- coloured Venetian murano glass which itself is evocative of the many jewel encrusted Jimmy Choo stilettos to walk the most celebrated red carpets. The faceted, cocoon shape is voluptuously feminine, embracing the sensual liquid inside. “It was very important for me to create a beautiful and precious bottle which is an object of desire that women will want to keep forever,” says Tamara. “I love the way the light and subtlety of colour is reflected through the facets of the glass.”Recognizing the importance of marrying tradition with contemporary design, the orb-shaped bottle is capped with a silver-edged black cube, striking a note of graphic modernity.

There’s nothing sexier and exotic than snakeskin, a luxe material that has become synonymous with Jimmy Choo shoes and accessories as a deluxe expression of the brand. Inspired by a python skin shoe in the current collection, snakeskin now lends itself to decorating the outer box that envelops the fragrance flacon. Realized in the house’s vintage rose tone, the box, with its chic brand monogram, alludes to the ultimate desirability of the fragrance inside.

The Inspiration

Tamara mellon, OBE, Founder & Chief Creative Officer of Jimmy Choo oversees the creative vision of the Jimmy Choo brand. From the time she founded the company nearly 15 years ago as the ultimate shoe brand, her dream has always been to fully accessorize and capture the hearts of women around the world, by building a complete luxury lifestyle accessory house. Tamara has been instrumental in defining the style and taste of modern women today. She was a pioneer in hollywood, spearheading the first accessory brand to offer Oscar nominees and presenters customised shoes for their red carpet appearances. The Jimmy Choo brand is now synonymous with Oscar winners and the hollywood’s A-list. It has been immortalized on the cinema screen, in films including Sex and the City and The Devil Wears Prada. As the ambassador for the brand, Tamara’s world of international travel, stylish living and glamorous leisure creates a seductive realm that women want to belong to. And now, for the urban, fashionable, self-assured fans of Jimmy Choo that realm extends to include perfume, enveloping a woman with the sensuality and essence of the brand.

Jimmy Choo Eau De Parfum

Jimmy Choo Eau De Parfum

The Jimmy Choo shoe was one of my favorite characters on the hit TV series “Sex and The City“. It’s also synonymous to classic and quality shoes. This is why I’m excited about the new CHOO 24:7 which is a special collection that Jimmy Choo has just launched for Spring Summer 2010.

CHOO 24:7-GLENYS. Kid, black.

CHOO 24:7 is the ‘perfect shoe wardrobe’ with updated versions of Tamara Mellon’s favourite styles in a variety of colours, materials and heel heights. Taking the Jimmy Choo woman from day to evening, 7 days a week, this is the definitive assortment of iconic Jimmy Choo shapes: The ‘Icons’, the ‘Perfect Platforms’, the ‘Perfect Pointy-toe Pump’, the ‘Perfect Round-toe Pump’, the ‘Perfect Flat’, the ‘Perfect Wedge’ and the ‘Perfect Evening’. These classic Choo styles remain iconic since their original conception, and have been the shoe choice of celebrities and sophisticated women alike, time and time again.

Read full article in styleinterviews.com

Introducing HALSTON WOMAN and HALSTON MAN: Two New Fragrances from the House of Halston.

In August 2009, Halston, in partnership with Elizabeth Arden, will introduce a modern interpretation of the award-winning Halston signature fragrances. HALSTON WOMAN and HALSTON MAN are inspired by the classic Halston fragrances and reflect the casual elegance and luxury of the Halston fashion aesthetic.

HALSTON WOMAN

“Reintroducing the Halston fragrance was a natural evolution for the brand. Fragrance is a representative of personal style and we wanted to bring Halston’s design principles to a genre beyond apparel.”-Bonnie Takhar President & CEO, Halston

HALSTON MAN

Created to honor the classic Halston brand, HALSTON WOMAN and HALSTON MAN can be described in a word – chic. These scents, evoke an attitude of effortless glamour and luxury. Incorporating notes from their predecessors, HALSTON WOMAN and HALSTON MAN stay true to the legendary design sensibility of Roy Halston himself.

“The Halston fragrances are considered among the great fragrances in history. We wanted to create an homage to the original Halston men’s and women’s fragrances. We drew upon the original fragrance structures and crafted fresh interpretations of the original fragrance accords. We then washed the iconic fragrance bottles with a warm platinum finish which is beautiful and modern. We did this work with a reverence and respect for the brilliant work that came before us. It was an honor to have this opportunity.”- Ron Rolleston Executive Vice President, Global Marketing, Elizabeth Arden

To create HALSTON WOMAN and HALSTON MAN, Elizabeth Arden turned to one of the masters of modern perfumery, Carlos Benaim, Vice President of Perfumery at International Flavors and Fragrances. Early in his career, Mr. Benaim trained with renowned perfumer, Bernard Chant, creator of the original Halston fragrance. In subsequent years, Mr. Benaim also collaborated with Halston to create the limited edition fragrance HALSTON 101. Mr. Benaim created these new fragrances by introducing new luxurious ingredients and updating the structures of the original scents.

“My vision was to create a contemporary expression of the original Halston fragrances and capture the sensuality and luxury inherent in Halston’s personality.”- Carlos Benaim

Halston Today: A new era for Halston fashion began in 2007 when Tamara Mellon, founder and President of Jimmy Choo, recognized an outstanding opportunity for the Halston brand. Along with Hilco Consumer Capital, Harvey Weinstein and Bonnie Takhar, President and CEO of Halston, they brought their vision to life. The renewed Halston fashion brand paid homage to the iconic designer’s aesthetic of impeccable sensuality and grace. The inaugural collection was revealed during New York Fashion Week in February 2008 and brought full circle a career that truly began at the top.