At the end of May, 2009, Redken hosted editors and bloggers at the Exchange to an up-close and personal look at the new Hair Files series. The new Create Curls video was debuted and Redken Media Marketing Senior Manager Corrie Rudin and Rodney Cutler explained why Redken is producing and promoting these videos and why it is so important to teach consumers how to style their own hair in-between salon visits. Guests were treated to a live performance by recording artist Toby Lightman as well!