For the first time, Estée Lauder teamed up with The Row for New York Fashion Week– sponsoring the beauty look (makeup and nails) for the Spring 2012 Presentation that took place at The DiMenna Center for Classical Music in NYC on Friday, September 9th.

The Row Spring 2012 with Estée Lauder

Estée Lauder Creative Makeup Director Tom Pecheux lead a team of makeup artists to create the fresh and beautiful look on 15 models – While famed manicurist Deborah Lippman and her team polished their nails using Estée Lauder Pure Color Nail Lacquer.

“The beauty look for The Row presentation is softly sophisticated. The models look fresh, natural and beautiful – what any woman would want to look like when she wakes up in the morning.” – Tom Pecheux, Estée Lauder Creative Makeup Director.

The Row Spring 2012 with Estée Lauder makeup face chart

Eyes:

Eyebrows: Lips: Cheeks: Skin:

NEW dual-ended mascara in black/brown tested backstage- launching March 2012 -used with an eyeliner brush for liner in between lashes -used with the mascara wand for lashes

*Blondes: Top and bottom lashes- brown; liner- brown *Brunettes: Top lashes- black; bottom lashes and liner- brown

Sumptuous Extreme Bold Volume Mascara in Black and Brown Pure Color Long Lasting Lipstick in Beige NEW limited edition Gelée Bronzer tested backstage- launching January 2012

Idealist Even Skintone Illuminator DayWear Plus Multi Protection Anti-Oxidant Creme SPF 15 NEW foundation tested backstage- launching March 2012 Lucidity Loose Powder

Credits:

Nails: Deborah Lippman using Estée Lauder Nails: Pure Color Nail Lacquer in Nude Attitude – Available in select International markets

Makeup: Tom Pecheux for Estée Lauder

Nails: Deborah Lippman using Estée Lauder Pure Color Nail Lacquer

Photos: Courtesy of Estée Lauder

The Row, the collection designed by Mary-Kate and Ashley Olsen, had its Fashion Week debut yesterday, February 16, 2010, at a gallery on New York’s west side. The line has earned a following for its simple yet sophisticated structured pieces and the new collection continued beautifully on that theme.

Makeup Tutorial: Lancôme’s creative director for makeup Aaron De Mey keyed the show. Aaron sought an exaggerated yet natural makeup look that focused on strong, defined brows and a dewy complexion. The neutral color palette meant that skincare played an important role. To prep, Aaron used Lancôme Eau Fraiche Douceur Micellar Cleansing Water and followed it with Lancôme Genifique Youth Activating Concentrate massaged generously into the skin; this duo gave each model a luminous complexion. Lancôme Le Crayon Poudre filled and defined the brows—a focal point of this look. To finish, Aaron dabbed Lancôme Effeacernes Concealer on the lips, a trick that removed the natural lip color and kept the focus squarely on the brows.

 Everyone backstage and front of house was obsessed with the braided black Louboutin sandals made exclusively for the show. (And the models were clearly happy to get a break from all the skyscraper heels!) Mary-Kate and Ashley chose a deep wine colored polish –Lancôme Le Vernis in Untamed Plum – for the toes, but kept the fingernails clean and shiny with a coat of clear nail polish.

THE LOOK
Strong brows
Glowing complexion
Nude lips 

PRODUCTS USED
Lancôme Eau Fraiche Douceur Micellar Cleansing Water
Lancôme Genifique Youth Activating Concentrate
Lancôme Le Crayon Poudre
Lancôme Effeacernes Concealer (applied to the lips)
Lancôme Le Vernis in Untamed Plum (available exclusively at lancome-usa.com)

Celebrity Hairdressers Oscar Blandi & Mark Townsend get Hollywood’s biggest stars glam for the 2009 Costume Institute Gala.

Calvin Klein (styled by Oscar Blandi, wearing Calvin Klein Collection).

With Brooke’s hair, Oscar wanted to keep it very clean. “I decided to give her curls and keep them loose so that the look stayed soft.” When her hair was still wet, he applied his Volumizing Spray to the root and then the Onde Wave Spray all over the hair to really lock in the curl. After drying the hair, he used both a medium and large barrel curling iron throughout. Using two different size barrels prevents the curls from all being the same size and ultimately blending together, so this way we avoid the blending and create more dimension. Once the curls were finished, he gently applied a small amount of Jasmine Oil on the hair to create sheen and sprayed Lacca hairspray all over.

Rosario Dawson (styled by Oscar Blandi, wearing Diane von Furstenberg)

“For Rosario, I created what I like to call an abstract chignon.” First Oscar blow dried the hair straight and then secured a low pony tail above the nape of the neck. Once the ponytail is set, you add medium and large size plastic rollers to the loose hair (again with both sizes to ensure texture throughout the hair). Then he sprayed Onde Wave Spray while setting the curl make sure the hair takes. Once he pulled out the rollers, it was easy to create a chignon with loose pieces– you just follow the curve of the hair and begin pinning sections in place with a bobby pin. Feel free to let hair hang and fall as it may and pull out pieces in the front to layer around the face. The final step was to spray the look with Lacca for hold through the night.

Ashley Olsen (styled by Matrix stylist Mark Townsend, wearing The Row)

Matrix celebrity stylist Mark Townsend recently cut Ashley’s hair into an asymmetrical bob, so for the Met Ball they wanted to leave her hair down.

Mark first sprayed Biolage Bodifying Spray Gel in her damp hair and then blowdried it with a Mason Pearson brush. To keep her hair straight and shiny all night, he took three inch sections of hair and sprayed each with Vavoom Gold-Heat Iron In Control, and then ran an FHI Heat flat iron over the hair.

January Jones (styled by Matrix stylist Mark Townsend, wearing Michael Kors)

“I was inspired to give January a 60′s Bardot hairstyle for the Met Ball.” First Mark added Biolage Whipped Volumizing Mousse to her damp hair and then blowdried it with a round brush. Next he took two inch sections of hair, spraying each section with Vavoom Gold-Heat Iron In Volume, and curled the section with a one inch FHI Heat curling iron. After he curled all the hair, Mark brushed out the curls with a Mason Pearson brush and then gave her some height at the crown by backcombing the roots. “I gave her hair a good amount of Vavoom Shaping Hairspray so it would hold all night.”