Tommy Hilfiger Announces “The Ultimate Tailgate,” Its Fall 2010 Global Advertising Campaign. The “Hilfiger’s” visited the US Open last night to catch the Rafael Nadal vs. Fernando Verdasco match.

The campaign unfolded during a classic American sporting event where the Hilfigers gathered prior to a game. In true American tradition, their trunks we’re opened, blankets unfurl, picnics appear and the ultimate tailgate party commences. The energy of the campaign is lively and fun, and sets the scene for the Fall ’10 collection to take to the stage.

The preppy with a pop Fall ’10 sportswear collection stars Noah Mills with Iselin Steiro and Jaquelyn Jablonski and also features Andre Douglas, Bernard Fouquet, Chloe Blackshire, Eric Fry Halperin, Gracie Carvalho, Heloise Guerin, Julia Hafstrom, Lea Sorensen, Luis Borges, Max Motta, Max Rogers, Sam Way, and two Basset Hounds named Morgan IV and V. Hair by Eugene Souleiman; make-up, Mark Carrasquillo; prop styling, Piers Hanmer.

The Fall 2010 campaign is designed to be the first installment in an ongoing portrayal of the family’s traditions, travels, and adventures. “We wanted to develop something unique for the brand that captured a strong sense of iconic prep, style and flair, but with a looseness, quirkiness, and touch of humor that only the Hilfiger brand can bring to the classics,” explains Trey Laird, CEO & Executive Creative Director of Laird + Partners.

The Ultimate Tailgate broke worldwide in Fall 2010 online and print in key fashion publications such as Vogue, GQ, Vanity Fair, Harper’s Bazaar, as well as outdoor campaigns in key European cities such as Amsterdam, Brussels and Zurich. The campaign will be supported by an increased multi-page global advertising spend including multi-page units and a focus on online outlets.

The campaign will be featured on tommy.com, where users can visit to “Meet the Hilfigers.” Not only is each “family member” profiled, but there is access to behind-the-scenes footage of the photo shoot. Additionally, Tommy Hilfiger will debut the Ultimate Preppy radio station on Pandora, featuring a play list that reflects the campaign’s all-American inspiration.

Tommy Hilfiger, a wholly owned subsidiary of Phillips-Van Heusen Corporation announced The Ultimate Tailgate as its Fall 2010 Global Advertising Campaign and new creative direction supported by an increased global advertising spend.

Photographed by Craig McDean, styled by Karl Templer and directed by Laird + Partners, the brand’s new creative agency, the campaign introduces “The Hilfigers” to the world- eclectic characters that make up an unexpected all-American family.

New York Fashion week Fall 2009 recap by MAC Cosmetics: Fashion Designer: Tommy Hilfiger. MAC Lead Makeup Artist: Lisa Butler.

“The lok is based on a late 1970′s Lauren Hutton kind of makeup – very American, very glamorous but low key and natural.” Lisa Butler.

Eyes: Goldmine eye shadow – blended over the eyelids. Cocomotion Pigment – buffed into the crease of the eyelids. Powersurge Eye Kohl – placed along the lower lashline then smudged slightly with a brush to blend into the lashline. Prolash Mascara in Black – applied to top and botom lashes.

Skin: Full Coverage Foundation – brushed onto the skin for a flawles face. Mineralize Skinfinish Natural – blended over the face to set foundation. Refined Golden Bronzer – applied lightly under chek bones as a subtle contour. Intenso and Earth to Earth Mineralize Blush – blended together onto the apples of the cheks for a soft glow.

Lips: Lip Conditioner mixed with Tickle Me Pink cream colour baseor Virgin Isle cream colour base – presed on with fingers for a sher pink or coral lip.

I compiled a list of my top 10 makeup products of the week in my first Marta Walsh video blog.

Or watch on Youtube here.

You are going to see more of these videos of me talking about makeup, skincare, and just my adventures as a beauty blogger and an interviewer for BeautyInterviews.com

Because this was my first video blog I only mentioned 9 products instead of 10. Sorry everyone, but here it is, product number 10: Function Self-Adjusting Powder Foundation in Light L1-L2 by Smashbox Cosmetics. It is on my top 10 list of the week because it gives my skin great coverage in no time. I use it with different brushes to achieve different finishes. Big powder brush all over my face and a small brush under my eyes and around the nose and moth. 

List of products in the video include:

1. Pigment in Gold Mode by MAC Cosmetics.
2. XXL Volume+Length Microfiber Mascara by Maybelline New York.
3. Aveeno Active Naturals Intense Relief Overnight Cream.
4. Give Me The Shimmers Body Powder Sexy Little Things by Victoria’s Secret Beauty.
5. Very Sexy Dare Eau de Parfum Spray by Victoria’s Secret Beauty.
6. Brightening Therapy with TrueTone by PCA Skin.
7. DDF Protect And Correct UV Moisturizer SPF 15.
8. Clearskin Professional Clarifying Toner Pads by AVON.
9. Tommy Hilfiger Dreaming Lip Gloss. 

“American icons have always been an inspiration to me. Icons lead by distinction. They have passion, a fire and a drive to succeed. The new fragrance is dedicated to their spirit – to men everywhere who create their own destiny.” — Tommy Hilfiger.

Tommy Hilfiger introduces Hilfiger, a new fragrance created for the man who possesses an irresistible optimism. No challenge too big, he lives for the adrenaline rush. For him, the excitement is in how fast and hard you play the game while still having fun.

Beginning in September 2008, the Hilfiger collection will be available exclusively at Macy’s Department Stores nationwide and then roll out to other fine department stores in December 2008. The Eau de Toilette will be offered in 1.7oz/50ml (suggested retail price: $47.00) and 3.4oz/100ml (suggested retail price: $59.00) and the After Shave Balm in 3.4oz/100ml (suggested retail price: $47.00).

“We are pleased to introduce the Hilfiger fragrance collection to the Tommy Hilfiger brand portfolio. This new signature scent reflects the brand’s Classic, American Cool attitude,” said Veronique Gabai-Pinsky, President, Aramis and Designer Fragrances. “It was made for the man who knows what he wants and knows how to get it. He has an inner strength that comes from knowing exactly who he is and what he wants out of life.”

Hilfiger, the Fragrance: Clean, distinctive and masculine, Hilfiger is classic in every sense. It’s a scent that is confident and playfully sexy.

“Hilfiger speaks to a strong, unpretentious man. The scent is ageless and timeless, and as assured as it is understated. The combination of notes in Hilfiger make a statement. While everything about it is clean, invigorating and masculine, there is an element of surprise that gives it a clear distinction,” said Trudi Loren, Vice President of Corporate Fragrance Development Worldwide, Aramis and Designer Fragrances. “The fragrance is a dynamic fougere that captures the sexy confidence of the Hilfiger man.”

The Hilfiger Accords:

The Drive Accord:
The fragrance embodies a triumphant lightness with a dynamic blend of Bergamot, Mandarin and energizing Pink Grapefruit. Essences of Juniper and Rosemary fuse with hints of Papaya to create a rush of adrenaline and the invigorating sensation of racing the wind.

The Confidence Accord:
Transcending through the heart of the scent is the powerful confidence of freedom. Delivered by sophisticated notes of Curcuma and Rich Mahogany Wood, then accented with white tea rose and warm skin accord for an elegant, definitive statement. It is a reassuringly confident expression of success.

The Sexy Accord:
The dark and creamy notes that make up this accord are a seductive backdrop that captures the senses. There is a captivating allure of rugged sensuality and an undeniably magnetic force with intense notes of Suede, Sandalwood and Cistus infused with Papaya, Tonka and Cashmere Wood for a warm, sexy sensuality.

The bottle is both modern and vintage in feel because of its simple, strong lines. The name Hilfiger is boldly engraved on a metal plaque with riveted corners. Below the logo is “Est. 1985,” the year the fashion house was established, as a tribute to the man that embraces his heritage. The bottle is capped in aged brushed aluminum with a debossed TH interlocking logo on top. The design is iconic in its strength, tempered by a cool tonality that has become synonymous with the name Tommy Hilfiger.

The carton is a weathered deep matte navy with a hot stamped replica of the masculine plaque of the bottle.

Come Celebrate With Tommy Hilfiger At Macy’s Herald Square Today!

Designer Tommy Hilfiger Celebrates Tommy Week At Macy’s Herald Square With GQ Magazine, Gossip Girl’s Ed Westwick, Platinum selling singer-song-writer Gavin DeGraw, Hilfiger Fragrance model Tommy Dunn.

The GQ/Hilfiger Celebrity Charity Motorcycle Ride and Musical Performance by Gavin DeGraw will take place today, Tuesday September 9th, at Macy’s Herald Square.

This is what to expect:

6:30 PM – Motorcade will take over the streets of Manhattan with a charity motorcycle ride to benefit The Tommy Hilfiger Corporate Foundation.

The route is: starting from Lincoln Center on 64th Street between Columbus and Amsterdam
through Central Park South
down Fifth Avenue and across 57th Street
south on Broadway
through Times Square
finishing at Macy’s Herald Square (Broadway between 34th and 35th Streets)

7:00 PM – PHOTO OPPORTUNITY AT MACY’S HERALD SQUARE
Be there at the finish line when the celebration begins with a special appearance by Gossip Girl’s Ed Westwick, Tommy Hilfiger, Gavin DeGraw, Tommy Dunn and 10 riders from the GQ Motorcade.

7:30 PM to 9:00 PM – IN-STORE CUSTOMER EVENT
The party moves inside with a cocktail reception and customer autograph signing with Tommy Hilfiger and Gavin DeGraw in the Tommy Shop on the 2nd floor. Tommy Hilfiger unveils Macy’s exclusive men’s fall fashions and HILFIGER, the new fragrance for men.

10:00 PM – PHOTO OPPORTUNITY, EXCLUSIVE PERFORMANCE BY PLATINUM SELLING SINGER/SONGWRITER GAVIN DEGRAW ON MACY’S MAIN FLOOR. Gavin’s current hit single “In Love With A Girl,” off his new album Gavin DeGraw, the long-awaited follow-up to his platinum debut Chariot, has been topping the charts for several months.

The Tommy Hilfiger Corporate Foundation was established in 1995 to empower America’s youth. The foundation focuses the majority of its resources on developing and supporting programs that promote educational opportunities for diverse populations in the United States.

The super sexy singer Beyonce is the new face of Tommy Hilfiger’s fragrance True Star Girl. 

Beyonce’s voice singing the song “Wishing On A Star” in the True Star commercial is just so beautiful.  True Star is inspired by Beyonce Knowles an American super star and an excellent role model for teenagers and just for anyone who aspires to excel in life.  True Star is a very glamorous floral oriental fragrance with a delicious blend of honeysuckle and wheat grains.  True star comes also in a new version called:  True Star Gold, which is also a soft floral oriental scent with uplifting watery notes of melon and kiwi, pumpkin flower and a creamy sensation of milk, raspberry and honey.  Try also True Star for men which is inspired by pop star Enrique Iglesias.  True star for men notes are:  Citrus Notes, Star Anise, Licorice, Rice Notes, Iris, Cascarilla, Sandalwood, Saffron, Vanilla.  Enjoy!

   You can buy this product at a discount at StrawberryNet. Click here for product link. 

You can buy this product at a discount at StrawberryNet.