Live today, TRESemmé is the first brand to use a new YouTube channel gadget that will enable consumers to connect directly with retailers throughout the entire YouTube experience, forever changing the way brands do business with consumers on the video sharing site.

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People are using YouTube not just for entertainment, but to learn a new skill, find more information, and shop for products. There is a growing interest for “hair how to” videos on YouTube with millions of users seeking out hair tutorial videos, tips and tricks, and interviews with trendsetters, industry professionals and their fellow consumers. This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase – all with fewer clicks than ever before.

The TRESemmé YouTube page has already generated more than 2.7 million views, and through this newly designed channel, TRESemmé can also now connect these consumers with the products they’re watching in the demo videos in a faster more efficient way, shortening the shopping journey. Check it out for yourself here: http://www.youtube.com/user/TRESEMME

TRESemmé Stylist Jeanie Syfu brings you the hair look from Jenny Packham’s Fall 2013 show! Jenny Packahm’s collection was inspired by the mid-17th century and featured her signature, feminine silhouettes and intricate detailing. To ensure the overall look was glamorous, yet modern, TRESemmé Stylist Jeanie Syfu created a simple, chic ponytail to complement the collection.

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HOW TO

Overall Look: Elegant, loose ponytail with polished ends

Start by applying TRESemmé 24 Hour Body Blow Dry Lotion throughout the roots and mid–lengths and TRESemmé Platinum Strength Strengthening Heat Protect Spray to the ends

Blow dry with a Mason Pearson brush for a straight finish

3. Create a part down the center and then section hair in two parts, separating across the back of the head from ear to ear

4. Gently tease the underneath section and along the horizontal line from ear to ear

5. Loosely pull hair into a low ponytail at the nape of the neck, letting hair fall out around the face

6. Secure with an elastic and finish with a ribbon

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Tools:

· Blow dryer

· Flat iron

· Mason Pearson brush

· Round brush

· Clips

· Teasing comb

· Elastic

· Spray bottle

Products:

· TRESemmé 24 Hour Body Blow Dry Lotion

· TRESemmé Platinum Strength Strengthening Heat Protect Spray

Last night TRESemmé created tropical-inspired sleek wet waves for Agua Bendita’s Show at Mercedes-Benz Fashion Week Swim 2013. TRESemmé Stylists Elsa Canedo and Marco Pena were inspired by the “Lovely Heroes” collection to create this glamorous “straight from the beach” look that’s on-trend for summer. To recreate this runway-ready style at home, follow the tips below from our TRESemmé stylists.

TRESemmé hair. TRESemmé Creates Runway-Ready Tropical Waves at Agua Bendita Swim. Do you love?

HOW TO HAIR

Inspiration: Agua Bendita’s Swim 2013 collection was inspired by “Lovely Heroes” and included a mix of a military, cowboy and marine influence with beads, appliqués, sequins and bold colors. The playful and glamourous designs infuse green tones reminiscent of the rainforest and jungle. To bring this vision to life, TRESemmé Stylists Elsa Canedo and Marco Pena wanted to create tropical-inspired wet-looking loose waves with fluidity and hold.

TRESemmé hair

Hairstyle using TRESemmé hair care

How-To Steps:

1. On slightly damp hair, part the hair from ear to ear and apply TRESemmé Ultra Firm Control Gel from the part to the crown. Comb through with fingers.

2. Blow dry sides and front of hair straight back for a sleek wet look.

3. Apply TRESemmé Split Remedy Sealing Serum to the ends working through the lengths of hair, but avoiding the roots.

4. Spray the gelled section at the top and sides of hair with TRESemmé TRES Two Ultra Fine Mist Hairspray, then set the style with a hit of hot air from the blow dryer.

Last night, 2/10/201, TRESemmé Stylist Jeanie Syfu created the sleek and polished ponytails backstage at Charlotte Ronson’s Fall 2012 runway show.

HAIRSTYLE

Inspired by the 70s, the designer’s collection was refined and glamorous with edgy accents.

The perfectly coordinated pieces featured a mix of textures – leather, sheer fabric, knits and slashes of metallic. The colors were rich with emerald green, tomato red and purple. TRESemmé Stylist Jeanie Syfu took a different approach to the hair by slicking it back into a refined ponytail.

Sleek and polished ponytail secured at the nape of the neck. The refined pieces featured edgy accents and called for a slicked back, chic look to compliment the collection.

Charlotte Ronson New York Fashion Week Fall 2012

Sleek and polished ponytail

How-To Steps:

1. Start by prepping hair with TRESemmé Split Remedy Leave-In Conditioning Treatment. Apply throughout hair from roots to ends

2. Blow dry hair straight back from forehead, using a flat brush to gently push back

3. Pull out a few face-framing pieces from the hairline, just in front of the ears for a more windswept look

4. Apply a small amount of TRESemmé TRES Ultra Firm Control Gel with a color brush to the front hairline, leaving the wispy pieces out

5. Comb back all the hair flat and gather into a ponytail, securing with a band just above the nape of the neck

6. Flat iron the ponytail to reduce flyaways, if necessary

7. Secure the style with a light spritz of TRESemmé 24 Hour Body Finishing Spray

TRESemmé Stylist Jeanie Syfu created a gorgeous undone side bun for Rebecca Minkoff’s Fall 2012 runway show. To complement the designer’s collection including a mix of leather, fur, sequins and knits, Jeanie created a very chic and relaxed low bun to bring femininity to the strong silhouettes of the collection.

HAIRSTYLE

A chic, relaxed side bun that was textured, yet feminine.

The mix of textures, rich colors and strong silhouettes with a menswear influence called for a style that balanced the look and added a touch of femininity, with just enough edge.

Rebecca Minkoff New York Fashion Week Fall 2012

Relaxed Low Bun

How-To:

1. Create a deep side part and prep damp hair with TRESemmé 24 Hour Body Root Boosting Spray. Apply throughout hair from roots to ends

2. Diffuse hair on high heat

3. Repeat steps 1 & 2 – apply TRESemmé 24 Hour Body Root Boosting Spray from roots to ends and diffuse hair. Be sure to layer the product to create a natural, rough texture

4. Apply a dime size amount of TRESemmé Smooth & Silky Anti-Frizz Secret Crème throughout hair to give definition

5. Gather hair into a loose pony on one side, fastening elastic midway down the pony, leaving the heavier side of the face-framing part loose and undone

6. Twist hair into a messy side bun, fastening with hair pins as you go

7. Loosely gather pieces from the heavier side of the part and pin into bun

8. To finish, lightly spritz with TRESemmé 24 Hour Body Finishing Spray

Tools:

• Blow dryer

• Diffuser

• Clips, elastic, bobby and hair pins

• Teasing comb and brush

• Spray bottle

• Mason Pearson brush

mark Creates Rebecca Minkoff’s Fall 2012 Runway Look

MAKEUP

mark, the beauty and fashion boutique brand, was the proud makeup sponsor for Rebecca Minkoff’s Fall 2012 show. The makeup look: bold, dramatic eyes and soft pink lip.

Selena Gomez wowed everyone last night at the 2011 American Music Awards, decked out in a glamorous pale blush Armani Couture gown and gorgeous hair. TRESemmé Celebrity Stylist John D., who styled Serena for the event, created a classic old Hollywood, Veronica Lake look to compliment her dress. John shares with Talking Makeup & Marta Walsh how to recreate this red-carpet style and achieve chair-worthy hair.

How To Get Selena Gomez’ Hairstyle  At The 2011 American Music Awards

Step 1: Prep towel-dried hair with TRESemmé 24 Hour Body Mousse, combing the product through for even distribution

Step 2: Blow-dry hair nice and smooth and create a deep side part for added drama

Step 3: Take sections framing the face on both sides (from the back of the part, just behind the ear), and curl 1 inch sections using a 1 inch barrel-curling iron, then spraying with TRESemmé Thermal Creations Curl Activator Spray to add additional hold and aid in protecting hair from excess heat

Step 4: Curl bangs away from the face and curl the side sections in a horizontal direction, continuing this process on the remaining sections. *Stylist Secret: make sure the sections are even and not too big. This will ensure a consistent curl/wave pattern

Step 5: After the sets are cooled, spray a boar bristle brush with TRESemmé Climate Control Finishing Spray and brush out the curls until you achieve a desired wave pattern. Make sure the wave hangs just over the eye and finish with more hairspray to keep the look in place!

Runway Hairstyles. TRESemmé once again made a splash this past Saturday night as the haircare sponsor for the Mara Hoffman Swim show during Mercedes-Benz Fashion Week Swim 2012 in Miami.

Mara Hoffman Swim Show at Mercedes-Benz Fashion Week Swim hair by TRESemmé

Mara’s gorgeous prints and designs evoked a very spiritual, ethnic feel. TRESemmé Stylist Elsa Canedo, the lead stylist for the show, created earthy fishtail braids to match the inspiration. The overall style is meant to have lots of texture and to look effortless without being too polished. See below for steps on how to recreate the look:

Step 1: Create a middle part and divide hair into sections

Step 2: Prep each section with TRESemmé Thermal Creations Curl Activator Spray, then curl using a 1″ barrel curling iron and pin to the head

Step 3: Once all sections are completed, take out the pins and brush the curls with a paddle brush

Step 4: Flip your head upside down and spray TRESemmé Fresh Start Dry Shampoo throughout hair for added texture, lightly combing the product through with your fingers

Step 5: Flipping your head upright, divide hair into two sections down the middle of the head, and begin to create two French braids, starting at the top of the head to the base of the neck

Step 6: From the base of the neck, create two fishtails braids, and secure them with clear elastics, leaving some length on the ends loose

Step 7: Lightly rough up hair at the top of the head, pulling a few pieces loose with your fingers, and finish by lightly applying TRSemmé No-Frizz Secret Smoothing Créme in a backwards motion

Last night the Oscars 2011, Black Swan star and presenter Mila Kunis stunned everyone in a feminine, lavender gown and romantic up-do. TRESemmé Celebrity Stylist Mara Roszak, who styled Kunis for the event, tells Talking Makeup and Marta Walsh how to get the look:

How to get Mila Kunis hairdo Oscars 2011:

Step 1: Apply TRESemmé Naturals Mousse to wet hair and rough dry, parting the hair to one side

Step 2: With a 1” barrel curling iron, wave hair away from the face in sections

Step 3: Brush out the curled sections with fingertips and form an “S” wave around the face

Step 4: Pull hair softly into a messy chignon and spray it all over with TRESemmé Naturals Finishing Spray for a soft holding finish

Marta Walsh has just got word that TRESemmé Celebrity Stylist, Mara Roszak, will be doing the hair of 2011 Golden Globe nominee, Mila Kunis for Sunday’s anticipated awards! Mara’s extensive client list includes Halle Berry, Jessica Biel, Diane Kruger, Zooey Deschanel, Rachel McAdams, Amy Poehler, Elisha Cuthbert, Sarah Michelle Gellar, Emma Stone, Becki Newton, Zoe Saldana and Mila Kunis. She has also worked with many publications, most notably Flaunt, Esquire, In Style, GQ, Elle and Men’s Vogue amongst others. I can’t wait to see her work:)

Whitney Port at TRESemmé Lounge at SS 2011 Mercedes Benz Fashion Wee. Do you love?