Industry icon and media personality Tyra Banks Selects IMG for commercial endorsements and fashion related opportunities.

IMG announced today, May 20th, 2010, that media mogul and personality Tyra Banks has joined the company for commercial endorsements and fashion related opportunities. The announcement is the first of several expected in the coming months concerning new partnerships between IMG, Banks and Banks‚ business interests.

“Tyra is a global brand and we are happy to welcome her back to the IMG family”, said Ted Forstmann, Chairman and CEO of IMG. “Her global reach and dynamic personality create numerous opportunities across multiple platforms.”

“In many ways, this is like coming home. The last time I was with IMG, I was set on taking on the modeling world in the high fashion and commercial sectors,” said Tyra Banks, Founder and CEO of Bankable Enterprises. “Now I‚m dreaming even bigger but this time for my company as well. Aligning myself with brands that I believe in, and helping them achieve the kind of success they‚re looking for, helps all of us as we grow our businesses. And I know IMG is the right place at the perfect time.”

“IMG is proud to work with Tyra, one of the world’s most iconic supermodels and media personalities, and it is our pleasure to welcome her back,‰ said Ivan Bart, SVP and Managing Director of IMG Models Worldwide. “She has an immense and loyal following, and we are thrilled with the opportunity to partner with her as she embarks on a new and exciting period of brand-building. IMG will help expand her relationships with companies through endorsements, and will assist her in developing business relationships with sponsors whose missions she feels strongly about.”

Banks‚ Bankable Enterprises is a New York-based company creating programs for television and movies, as well as projects for publishing and digital media. Recently, Banks announced a deal with Random House for a series of young adult novels called Modelland and she announced plans for a new digital web portal. Tyra Banks is also the creator, executive producer and host of The CW‚s reality television show America’s Next Top Model, a co-creator of ABC’s True Beauty, host of her own talk show, The Tyra Show, and she has new television projects in active development.

Banks began her modeling career in high school and went on to grace the catwalks for designer‚s such as Chanel, Christian Dior, Dolce & Gabbana, Donna Karan, Isaac Mizrahi, Michael Kors, Armani, Calvin Klein, Ralph Lauren, Oscar de la Renta, Tommy Hilfiger and Yves Saint Laurent as well as the covers of fashion‚s most influential magazines including Vogue, Harper’s Bazaar, Cosmopolitan, Elle, among others. Banks changed the modeling industry as a whole when she was the first African American woman on the covers of GQ, the Sports Illustrated Swimsuit Issue and the Victoria‚s Secret catalog, also becoming the first African American woman with a Victoria’s Secret contract. In 2003, Banks transitioned to the small screen with America’s Next Top Model, followed by the Tyra Show and she has appeared in feature films her most recent being The Hannah Montana Movie.

Danica Jardien is a Denver-based makeup artist with a resume most beauticians feign. Not only has she worked with President Barack Obama, but she’s also had the luxury of working with Tyra Banks. Danica is looked up to by many people for her thoughts on beauty and her continued studies on numerous products in the industry. She is a hard-working professional who is in touch with her fans on many of the top social networking sites such as Twitter, YouTube, and Facebook.

In a recent update to her popular YouTube Channel, Danica goes over the art of covering up dark circles. She starts off showing the viewers how she starts off with a concealer, and then discusses how she has finally found an eye serum that works wonders at reducing puffiness and dark circles.

This eye serum is called the “Dark Circle Serum,” and it’s made by Wrinkle System. The Dark Circle Serum is part of the popular “Two Minute Wrinkle Drill,” and if you follow the above link you can see Danica perform the entire routine, which starts off with a cleanser and also includes an anti-wrinkle solution.

Dark circles are caused by many factors, and they can be perceived by people in many ways – none are positive! Dark circles give off the notion that one leads an unhealthy lifestyle, does not sleep properly, or abuses drugs or alcohol. One cannot simply afford to have dark circles or puffy eyes, and for this reason, it’s important to watch Danica’s video.

*Above post is a sponsered post.

Tyra Banks in NYC photoshoot wearing OBAKKI Fall 09 coats.

OBAKKI Winter Coat with Drapped Collar in Ivory.
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OBAKKI Funnel Neck Belted Pullover in Ivory.
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Celebrity Makeup Artist Jackie Sanchez does make up for Tyra Banks, Alek Wek and Kimora Lee.

In this interview, Jackie Sanchez talks to Marta Walsh about her first breaks as a makeup artist, makeup philosophy, working with supermodel Alek Wek and tips to getting her look, what can we find in her makeup bag, and future plans.

Jackie Sanchez

Marta Walsh: When did your fascination with makeup begin?
Jackie Sanchez: When I was 10 years old my brother got me a makeup kit called Scandia. It had eyeshadow, blush, lipstick, mascara, the works. I still remember opening that first box full of lipsticks!

MW: How did you get your first big break as a makeup artist?
JS: There are so many exciting times that I can remember. I would have to say working with legendary author Toni Morrison opened many doors for me. Traveling with her, accompanying her on book tours, meeting the television elite such as Katie Couric, Diane Sawyer, and Charlie Rose, has been so exciting.

MW: What is your makeup philosophy?
JS: I definitely believe in “less is more”. If you have nice skin why cover it up with heavy foundation and powder. Makeup should enhance your beauty.

MW: How did you end up doing makeup for Alek Wek and what was it like meeting her?
JS: I was fortunate enough to work with Ebony magazine’s Creative Director Harriette Cole and she assigned me to this project. Alek is the most down to earth, sincere and friendly model I have ever met. So polished and professional.

MW: Which types of makeup looks did Alek Wek tend to go for?
JS: Luckily I was given free reign to choose the “look” for Alek that day. With clothing being primarily black and shot against a gray background I decided to give Alek a pop of color. I used a mixture of navy blue eyeshadow highlighted with cobalt blue on top. I used a spicy burgundy bronzer and a shiny gloss with metallic flecks to balance out the strong blue eye color.

MW: What are some memorable makeup looks you’ve created Alek Wek, how can we achieve these looks at home?
JS: My advice would be to practice, practice, practice with neutrals. When you have your application skills in place then venture on to colors like purple, blue or green which are more difficult to work with.

Alek Wek

MW: Which products are must-haves in your makeup bag?
JS: For starters I always prep the face with Dermalogica skincare products. For foundations I like MAC or Black Opal stick foundations. These are great because you can control the coverage by applying thicker as a concealer or by mixing with moisturizer for a soft finish. For eye and cheek colors I turn to MAC, Smashbox, or NARS which come in a variety of textures and sheens – matte, dewy, pearlescent. I am a true lip gloss junkie and I love them all! My favorite mascara for the last 10 years(!) is L’Oreal Voluminous.

MW: What is the key for achieving long term success and popularity as a makeup artist?
JS: I would have to say being good at what you do but also being able to meet the specific needs of each client. If a client mentions a particular product they are fond of, be sure to have it with you every time you work with them. Be flexible and creative to create looks for different occasions. Makeup is about fun and experimentation…why do the exact same look day after day?

MW: Who would you love to do makeup for in the future?
JS: Such a tough question. I would love to work with Halle Berry, Hugh Jackman, and Estelle for starters.

MW: What’s next for Jackie Sanchez?
JS: Hopefully working behind the scenes with a major cosmetic manufacturer on product development. Also I hope to travel the world with some of my clients

The Tyra Banks Show and Carol’s Daughter announced an amazing partnership! It’s a new reality series that will air within “The Tyra Banks Show” called Modelville.

Modelville highlights five former contestants from America’s Next Top Model, each competing to win a one-year contract as a Carol’s Daughter Spokesbeauty. Modelville includes the first beauty contract ever offered by Carol’s Daughter through a competition. The contract is valued at $50,000. The first episode of Modelville was aired Wednesday October 8, 2008. Check local listings for show times.

Five past contestants of America’s Next Top Model will come to New York to live in the Modelville apartment and compete to win a beauty contract with Carol’s Daughter. After being thoroughly educated about the brand, each model will be assigned a Carol’s Daughter product and will be responsible for creating, producing, and starring in a 30 second commercial for her product.

“These women have been taught, coached and embraced by the best, Tyra Banks. I could not be happier to be involved with this project with her. Tyra is the embodiment of “each one, teach one” except that this one teaches millions.” – Lisa Price, Founder, Carol’s Daughter

The contestants are:
Bianca Golden, Cycle 9: Carol’s Daughter Candy Paint in Razz-Berry Beret, Cranberry Kiss, and Wild Berry

Renee Alway, Cycle 8: Carol’s Daughter Tui Hair Smoothie

Lauren Utter, Cycle 10: Carol’s Daughter Love Butter

Dominique Reighard, Cycle 10: Carol’s Daughter Lemon Ginger Mint Manicure in a Jar

Fatima Siad, Cycle 10: Carol’s Daughter Hair Milk