Victoria’s Secret Beauty has another winner. Love Rocks, the newest fragrance in Victoria’s Secret’s Sexy Little Things collection, picked up a prestigious FiFi Award-– considered the fragrance industry’s top honor, on Thursday night, June 10th, 2010, at the Downtown Armory in New York City. Love Rocks won in the Women’s Private Label Direct Sell category, proving that this pretty-punk favorite really does rock.

Guests at the 38th Annual Fragrance Foundation awards ceremony included Kim Kardashian, Usher, Randy Jackson, Lelee Sobieski, Tinsley Mortimer, Sophia Vergara, Michael Kors, and Allure’s Linda Wells, among others.

Last year, the collection’s NOIR Eau de Parfum won a FiFi Fragrance of the Year award in the same category. “It’s an honor to win again,” says Shashi Batra, President of Victoria’s Secret Beauty. “Love Rocks is a huge hit with our customers, and with every vote for this award they showed how much they truly love this fragrance.”

Launched in January 2010, Love Rocks is equal parts hopeless romantic and untamed rebel, the fragrance is a blend of vivid plum, hypnotic violet and sensual vanilla. Actress and real-life rocker Taylor Momsen, who helped launch the fragrance, embodies its tough-luxe attitude. With its red and black edgy packaging, Love Rocks is the first fragrance to inspire an outfit worn in the Victoria’s Secret Fashion Show.

“It’s a fruity, floral scent that’s powerful and daring, yet intoxicatingly feminine,” says Mark Knitowski, Vice President of Product Innovation and Victoria’s Secret in-house fragrance expert. “Love Rocks perfectly captures that sexy tension and drama.”

Victoria’s Secret Sexy Little Things Love Rocks is available at Victoria’s Secret Stores nationwide and online at victoriassecret.com.

Last night, Beyoncé toasted the launch of her first fragrance, Beyoncé Heat, with family and friends. She was joined by Jay-Z, Usher, Michelle Williams, Sherri Shepherd and sister Solange Knowles, who dj-ed for the guests, to celebrate her latest venture.

Here’s fabulous Beyonce Knowles at the launch of her first perfume : Beyonce Heat. Do you love?

The old Tiffany & Co. building outside of Union Square was transformed to capture the spirit of the new scent. The outside was illuminated in fiery red lights, infusing the scene with a steamy, sexy aura that embodies Beyoncé’s unique appeal.

Usher VIP: Be a leader and make an impact with a fresh and confident fragrance for men – the NEW Usher VIP.

Celebrities aren’t the only ones on the “VIP” list this fall because Usher is bringing his “tools of engagement” AKA his newest fragrance to the everyday man with Usher VIP. Designed with the ladies in mind, the fragrance captures the essence of masculinity, self-assurance and poise, confidence, sexy and stylish.

“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women…VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you,” commented Usher.

Usher VIP (3.4 fl. oz. EDT Spray – $65.00; 1.7 oz – $50.00) is a sensual, aromatic scent based around nutmeg and a luxurious suede note. An ideal fragrance for daily use — it’s fresh, masculine, and confident. In addition to the Eau de Toilette, Usher VIP will also be available in a Shower Gel, which turns the everyday into the exceptional, an After Shave Soother, which conditions and calms the skin with rich shea butter and refreshing aloe and in a Deodorant which is an alcohol free solid stick with Vitamins A, C and E that glides on to keep skin fresh throughout the day.

Usher VIP is available from end of September 2009 at department stores nationwide. Suggested retail price for the 3.4 fl. oz. EDT Spray is $65.00 and the 1.7 fl. oz. is $50.00. e 6.7 fl. oz. Shower Gel is priced at $25.00, the 3.4 fl. oz. After Shave Soother at $40.00 and the 2.6 oz. Deodorant is $16.00.