Milan Fashion Week. Show: Gucci Fall 2010. Hair by John Frieda hair care professionals . The Look: Voluminous Hairstyle. Straight silky hair without comprising volume. Say goodbye to flat boring hair!

Get The Runway Look: To get this bouncy look, hairstylist Luigi Murenu worked John Frieda Luxurious Volume Mousse through damp hair, then blew it dry with a round brush. He then wrapped the hair in Velcro rollers (“Velcro rollers are back,” he told us. “They give the hair that natural softness”), and then messed up each models’ hair a little bit just before she hit the runway. Read Full Article in allure.com

John Frieda Luxurious Volume Mousse: Is all bout helping you get thicker, fuller, stronger, plumper, lifted hair. The key to unlocking volume. This rich mousse creates unrivaled thickness by wrapping strands and boosting volume from root to tip for lush, soft hair. Thickening Technology with a unique polymer blend increases hair diameter and lifts at the roots for weightless, non-sticky, all-day volume. The formula resists humidity for long-lasting sleekness and sheen. Panthenol helps strengthen hair, enabling hair to lift at the roots.

John Frieda introduces an innovative approach to volume with the launch of their Luxurious Volume line. The John Frieda hair care professionals are the first to recognize that women are looking for true thickness, fullness and root lift from volumizing products—not just one type of volume boost. The modern, high-performing products in the Luxurious Volume line instantly create multi-dimensional volume via a three-pronged method:

FULLNESS
Problem: Fewer hairs per square inch means that hairs aren’t close enough to boost each other.
Solution: Shampoo and Conditioner that strengthen and fill hair from the inside out, creating firmer strands that stand up from the root.

THICKNESS
Problem: Each hair strand is fine or thin.
Solution: Weightless styling products that coat hair to give the look and feel of increased thickness.

LIFT
Problem: The hair itself is unable to hold itself away from the scalp.
Solution: Styling products that provide targeted lift and contain holding polymers to improve stiffness and cohesion of hair.

FROM THE EXPERT: “From a stylist’s perspective, Luxurious Volume products are perfect tools,” says Luigi Murenu, Global Creative Consultant for John Frieda. “The formulas do all the work for us by creating volume in three dimensions. Plus, the products leave hair soft and touchable for maximal styling versatility.”

MTV’s The Hills’ Lauren “Lo” Bosworth Gets a Boost at the John Frieda See for Yourself Salon.

 
Lo Bosworth and Harry Josh.

To get her hair camera-ready, Lauren “Lo” Bosworth from MTV’s hit show The Hills stopped by the John Frieda See for Yourself Salon, where the top stylists behind editorial shoots and celebrity hairstyles are transforming real women’s hair before their eyes. At the tour’s Venice Beach stop on July 28th, Lo sat down with Harry Josh, hair guru and Creative Consultant for the John Frieda Collection, to talk about what she could do at home to get a volume boost.

Lo Bosworth Gets a Boost.

Harry Josh’s Volumizing Tips:

Tip 1 – Volume Starts at the Roots: “Products make all the difference when building volume, so use a formula that creates lift when building volume at the roots.” Harry informed Lo. “I start by prepping hair with John Frieda Luxurious Volume Full Splendor Shampoo and Conditioner, then spray the roots with John Frieda Luxurious Volume Lavish Lift Root Booster before blow drying.”

John Frieda Luxurious Volume Product line.

Tip 2 – Don’t Weigh Down the Hair: “Don’t put product all over your hair, because it will weigh it down,” Harry states. “Just use a little bit at the roots to lock in volume. You can also turn your head upside down and blow dry it to get extra lift.”

The John Frieda See for Yourself Tour is making two more stops – Denver on August 2nd and Dallas on August 6th. Log onto www.johnfrieda.com to book your appointment. But if you can’t make it to the salon, don’t worry-the Luxurious Volume Collection is available at drugstores nationwide.